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Newsletter

Channels 1st^®
Overview

The Channels 1st^® Program provides an innovative framework for partners to quickly identify sales opportunities, build sales pipelines, and drive sales revenues.

Acronis partners will benefit by aligning their sales and marketing efforts directly with our corporate marketing initiatives using our fast and simple pre-designed lead generation programs, sales and marketing tools, campaign assets, and incentives. The synchronized go-to-market programs between Acronis and its partner network expands our reach into existing and new markets across North America and Latin America to uncover sales opportunities.

Channels 1st

Repeatable Success &
Quantifiable Results

• STEP 1:
  Review Acronis Channels 1st Program
• STEP 2:
  Create a joint marketing plan
• STEP 3:
  Define lead generation from programs
• STEP 4:
  Execute joint programs
• STEP 5:
  Leads go directly to partners
• STEP 6:
  Partner drives lead qualification process
• STEP 7:
  Partner leads in sales qualification and closing
• STEP 8:
  Measure results & Discuss with Acronis

Reasons to join include:

• Access to unique lead generating programs to drive revenue opportunities
• Leverage Acronis’ expertise in disaster recovery, system migration and virtualization
• Quickly and easily execute targeted co-branded demand generation programs
• Increase awareness and interest in Acronis’ solutions within your install base and target markets

Qualifications for participation: Become a Gold Partner

Acronis’ Gold partners are a select group of companies who have demonstrated a higher level of proficiency and commitment to delivering Acronis’ suite of disaster recovery, system migration and virtualization solutions. For more information, read ‘Qualifications for Participation’. In recognition of this commitment, the Channel 1st Program provides Gold level partners with access to incremental value-add resources, marketing concepts and strategic insights to rapidly uncover sales opportunities for the Acronis suite of solutions.

Using Acronis’ crisp, highly targeted campaigns with compelling call-to-actions, including free trial download offers, Gold partners are able to execute targeted lead generation programs to identify leads within their install base with little expense. Acronis is committed to fostering a partner community focused on mutual growth and profitability.