Press Contact:
Stephen Lawton
Acronis, Inc. +1 (510) 285 1055, ext. 7030 stephen.lawton@acronis.com
Acronis launches new online store with the help of e-commerce outsourcer, Digital River
Award-winning disk utilities for the novice to expert now available at nearly 600 e-stores of major national and regional retailers
March 25, 2003, South San Francisco Acronis, Inc., the technological leader in systems software development, announced it has significantly improved its Web store's transaction capabilities, marketing tools and system performance with the signing of a new e-commerce partner, Digital River, Inc. (NASDAQ: DRIV), a global leader in e-commerce outsourcing. Based on the agreement, Digital River built Acronis' new e-commerce site, located at www.acronis.com. In addition to hosting and managing the new site, Digital River, is leveraging its network of more than 600 online retailers to open third-party sales channels for Acronis' full line of disk utilities. Digital River's online retailer network includes local and regional retailers as well as national retailers such as Staples.com. "Our online business was growing beyond capacity," said Max Tsypliaev, president of Acronis, Inc. "With the new e-commerce store, users will have the ability to buy either retail boxed or downloadable versions of our award-winning utilities and we will be able to sustain our high volume of transactions quickly and accurately. Ultimately, this partnership with Digital River will allow us to provide the best possible customer service to our users." "We will use the robust e-commerce system and best practices that we have developed to help Acronis achieve its online business goals," said Jay Kerutis, Digital River's president of Software and Digital Commerce Services. "While our world-class e-commerce platform provides Acronis with the stability and scalability needed to successfully manage increasing traffic levels, our e-marketing services can help them capitalize on them. Our e-marketing services can help Acronis increase the exposure of its products via online promotions, e-mail campaigns and partnerships with our online retail clients." Among the company's products are Acronis True Image 6.0, a disk imaging and back-up-and-restore program; PartitionExpert 2003, a disk partitioning utility; Acronis OS Selector 8.0, a multiboot manager; Acronis MigrateEasy 6.0, a disk deployment program; Acronis Privacy Expert 2003, a program that securely and completely deletes all traces of your Internet surfing and Windows system data pertaining to programs you've opened; Acronis DiskCleanser 6.0, a program that completely and securely wipes a disk drive of all data; Acronis DiskEditor 6.0, a program that lets you edit your hard disk and partition data manually; and Acronis PowerUtilities 2003, a value suite of some of Acronis' most popular security tools, as well as several tools exclusive to this retail product. In addition to buying products online at the Acronis site, users can also find Acronis' products at international retail outlets, including U. S. retailers such as Fry's Electronics, CompUSA, Best Buy, Micro Center, Hastings, J&R Computer World and Central Computer. Acronis also sells products through a variety of online resellers, including Amazon.com, PC Mall, Cheap Bytes and Linux Central. "Customers really appreciate the product information, presentation and inclusion of prices that allows them to get a meaningful understanding of how they can use the products," continued Tsypliaev. "Since we focus on building products for users with a variety of experience levels from regular PC users to experts the product information needs to describe clearly what the users can do and how they can do it. Plus, we now can provide users with the choice of buying a boxed product or a software download. It's the ultimate in convenience."
About Digital River, Inc.Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages profitable online businesses for nearly 34,000 companies worldwide. Its comprehensive e-commerce solution and world-class infrastructure are designed to help companies of all sizes quickly maximize online revenues as well as cut the costs and reduce the risks associated with running an e-commerce operation. Digital River's international e-commerce services include site development and hosting, order management, fraud prevention, site merchandising, reporting and analytics, product fulfillment, e-marketing and multi-lingual customer service. Digital River's clients include Symantec, Motorola, 3M, Major League Baseball Advanced Media, H&R Block, Novell, Autodesk, ACT! and Staples.com. Founded in 1994, Digital River is headquartered in Minneapolis with offices throughout the United States and in Europe. For more details about Digital River, visit the corporate Web site at shop.acronis.com or call (952) 253-1234.
About AcronisWith offices in the Unites States, Europe and Asia, Acronis offers system utilities for every user. Acronis prides itself on giving the user technically advanced software through easy-to-use Windows interfaces, wizards and one-click icon products. Partitioning, boot management, privacy, data migration, and other system software areas are not just for experts PC users. Acronis developed its product lines specifically to meet every users need at every level of computer expertise. Its award-winning system utilities include Acronis OS Selector 8.0, Acronis True Image 6.0, Acronis PrivacyExpert 2003, Acronis MigrateEasy 6.0, Acronis PowerUtilities 2003, Acronis DiskEditor 6.0, Acronis RecoveryExpert, Acronis DriveCleanser 6.0, and Acronis PartitionExpert 2003. For additional information, please visit http://www.acronis.com or contact Stephen Lawton at stephen.lawton@acronis.com. Digital River is a registered trademark of Digital River, Inc. Acronis and Acronis logo are registered trademarks of SWsoft. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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