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Press Contact:
Stephen Lawton
Acronis, Inc.
+1 (510) 285 1055, ext. 7030
stephen.lawton@acronis.com

Acronis signs Interactive Ideas to distribute all retail & download Acronis disk utilities for the United Kingdom market

Novices & experts alike get access to award-winning disk utilities

April 1, 2003, South San Francisco, CA — Acronis, Inc., the technological leader in systems software development, announced that London based distributor Interactive Ideas, will serve as a distributor all of the retail and downloaded Acronis disk utilities in the United Kingdom, serving retailers and online resellers.

"We selected Acronis as a partner because the product design is extraordinarily advanced and performance is superior to that of competitive products," said Brett Savidge, sales manager at Interactive Ideas. "From an ease-of-use and functionality perspective, these are best-of-breed products that make it easy for even the non-technical, everyday PC user to use the same high-caliber disk utilities that once only a corporate IT department could afford to buy to protect their computers and user data.

Among the boxed titles that Interactive Ideas will be distributing are Acronis True Image 6.0, a disk imaging and back-up-and-restore program; Acronis PartitionExpert 2003, a disk partitioning utility; Acronis MigrateEasy 6.0, a disk migration and deployment utility; Acronis OS Selector 8.0, a boot manager; Acronis PrivacyExpert 2003, a program that securely and completely deletes all traces of your Internet surfing and Windows system data; and Acronis PowerUtilities 2003, a value suite of some of Acronis' most popular security tools. The company also will distribute three download-only products: Acronis DriveCleanser 6.0, Acronis RecoveryExpert, and Acronis DiskEditor 6.0.

"Our utilities significantly improve user productivity and provide them with real and tangible benefits at several levels," said Max Tsypliaev, president of Acronis, Inc. "First, our task-oriented wizards are easy to use and understand, so even average PC users can do tasks like create disk images and partition disk drives accurately and safely the first time they use the products. Also, we take advantage of the capabilities of Windows and don't force users to boot to DOS and face confusing and unfamiliar user interfaces. Finally, pricing is more aggressive, so users get more value and capabilities for less money," he added.

British retailers and online resellers who are interested in reselling Acronis products should contact Interactive Ideas on 020 8805 1000 or sales@interactiveideas.com. Interactive Ideas will be previewing the range at the forthcoming Computer Trade Show, April 2–3 in Birmingham, England.

About Acronis

With offices in the Unites States, Europe and Asia, Acronis offers system utilities for every user. Acronis prides itself on giving the user technically advanced software through easy-to-use Windows interfaces, wizards and one-click icon products. Partitioning, boot management, privacy, data migration, and other system software areas are not just for experts PC users. Acronis developed its product lines specifically to meet every users need at every level of computer expertise. Its award-winning system utilities include Acronis OS Selector 8.0, Acronis True Image 6.0, Acronis PrivacyExpert 2003, Acronis MigrateEasy 6.0, Acronis PowerUtilities 2003, Acronis DiskEditor 6.0, Acronis RecoveryExpert, Acronis DriveCleanser 6.0, and Acronis PartitionExpert 2003. For additional information, please visit http://www.acronis.com or contact Stephen Lawton at stephen.lawton@acronis.com.

About Interactive Ideas

Interactive Ideas are a leading distributor of computer and console software and peripherals. Formed in 1994, Interactive Ideas now supply 1,200 retailers, e-tailers and value-added resellers, covering over 3,000 stores with over 5,000 different products. Recent developments have included the unveiling of an on-line trading facility, the launch of a business products division and the acquisition of an additional 10,000 sq. ft. warehouse and office facility.