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Acronis unveils new global channel partner programme

Program providing new experience to partners to keep pace with evolving technology

SCHAFFHAUSEN, Switzerland, June 1, 2011 – Acronis, a leading provider of easy-to-use disaster recovery and data protection solutions for physical, virtual and cloud environments, today launched a new global channel partner programme aimed at enhancing the capabilities and skills of its broad spectrum of partners to keep up with the business changes which the advent of virtualization and cloud are bringing to the small-to-medium size (SMB) IT landscape.  

The new Acronis Partner Programme is a four-tier programme which offers an enriched experience for Acronis partners selling Acronis’ disaster recovery and data protection solutions across physical, virtual and cloud environments. All levels of partners will have easy access to unlimited technical support and demand generation assets from Acronis. The programme will also build on the existing foundations such as Acronis’  comprehensive training for the partner community, allowing them to improve their knowledge and skills.

The programme is segmented to enable and address all types of Acronis’ partners, from VARs, to resellers, system integrators and service providers. To reach each tier of partnership, partners are required to achieve a certain level of revenue and certification accreditations, in return for discounts and more opportunities.

“Channel partners are the key assets to Acronis. We have taken the partner type and size into consideration in creating this programme, hoping to provide a new experience to partners that can help them grow and keep up with the evolving market,” said David Blackman, General Manager Northern Europe at Acronis. “With the IT and partner landscapes developing in tandem, as a vendor we are responsible for providing our partners with the right tools and full support they need to implement end-to-end solutions and services for their customers in a hybrid world.”

The partner programme is designed to boost margins in various ways so partners at all levels can take the approach that best suits their business model. Some of components of the partner program include:

  • Global Support Programme
    Partners benefit from dedicated channel support from a global network of Acronis support professionals
  • Acronis License Programme
    Allows resellers to boost customer retention by offering attractive discounts for large-volume orders
  • Opportunity-Registration Programme
    When a partner introduces a new customer to Acronis, as long as the deal is registered on the Acronis Partner Portal and the same reseller closes it, the reseller will get an attractive extra rebate on the registered opportunity
  • Training and Certification
    Acronis Academy training to arm partners with the right knowledge to sell and implement solutions

“Acronis is a company that puts its channel partners first. By offering affordable, easy to use disaster recovery and data protection solutions across physical, virtual and cloud-based environments, married with a comprehensive and competitive channel programme, Acronis is well-positioned to make key inroads in the global market and to make its channel partners successful with it,” said Carla Arend, Program Manager, European Infrastructure Software, IDC.

For more information about the Acronis Partner Programme, please visit

About Acronis:

Acronis unifies data protection and cybersecurity to deliver integrated, automated cyber protection that solves the safety, accessibility, privacy, authenticity, and security (SAPAS) challenges of the modern digital world. With flexible deployment models that fit the demands of service providers and IT professionals, Acronis provides superior cyber protection for data, applications, and systems with innovative next-generation antivirus, backup, disaster recovery, and endpoint protection management solutions. With award-winning AI-based antimalware and blockchain-based data authentication technologies, Acronis protects any environment - from cloud to hybrid to on-premises - at a low and predictable cost.

Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 1,500 employees in 33 locations in 18 countries. Its solutions are trusted by more than 5.5 million home users and 500,000 companies, including 100% of the Fortune 1000, and top-tier professional sports teams. Acronis products are available through 50,000 partners and service providers in over 150 countries in more than 40 languages.

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