20 May 2014 — 2 min read
What Major IT Shifts Mean for the Channel Partner-Vendor Relationship: Q&A With Acronis' David Junca
The relationship between technology vendors and their channel partners is changing as new tools and trends alter how customers buy, consume and use technology. Gone are the days of long-term licenses and a hands-off approach. Vendors and their partners must now work more closely than ever to deliver value and grow their businesses. David Junca, who leads Acronis’ channel program, discusses how changes in IT are affecting the vendor-partner relationship, the need to let customers in on the long-term vision, and channel partners’ most pressing vendor needs: