Press Centre

Acronis introduces competitive upgrade programme

Vendor offers up to 50% discount for customers

London, UK - November 13, 2009 — Acronis is launching a Competitive Upgrade programme which offers end users up to 50% off its disaster recovery and deployment solutions until the end of the year.

The offer is available through channel partners for customers using a product classed as competing with Acronis’ recently launched portfolio of disaster recovery solutions, Acronis Backup & Recovery 10. The promotion is also available on Acronis’ deployment solution, Acronis Snap Deploy. Unlike some competitive upgrade programmes, there is no minimum deal size on the promotion, and no limit on the number of licenses a company can purchase.

“Many of Acronis’ existing customers are small to mid-size organisations and this is the area that we specialise in. The perceived cost of switching a disaster recovery strategy can seem daunting for SMBs. We want to cater for their needs by saving them money both up front and in the long term,” said David Blackman, General Manager of Northern Europe, Acronis.

The promotion is available on all backup, recovery and deployment products from vendors which Acronis classes as competing, such as Symantec and CA. Customers are offered 40% off list price for switching from such vendors, plus an additional 10% off until the end of 2009.

Acronis Backup & Recovery 10 combines backup and recovery, deduplication and support for virtual environments in one solution, offering a powerful alternative to other products available on the market. The deduplication option allows organisations to cut storage requirements by up to 90%, allowing SMBs to benefit from long term savings by reducing their storage capacity requirements, as well as up front savings through a 50% discount on one of the most affordable deduplication solutions available today.

Recommended prices range from £41 for the stand-alone workstation edition up to £639 for the advanced server version, including centralised management capabilities. Acronis Backup & Recovery 10 Deduplication option prices range from £16 per workstation up to £136 per server. Acronis corporate products include one year of Acronis Advantage Premier, 24x7x365 priority support.

To take advantage of this limited time offer, customers must show proof of ownership of a competitive product. For further details on the promotion, please visit:

About Acronis:

Acronis unifies data protection and cybersecurity to deliver integrated, automated cyber protection that solves the safety, accessibility, privacy, authenticity, and security (SAPAS) challenges of the modern digital world. With flexible deployment models that fit the demands of service providers and IT professionals, Acronis provides superior cyber protection for data, applications, and systems with innovative next-generation antivirus, backup, disaster recovery, and endpoint protection management solutions. With award-winning AI-based antimalware and blockchain-based data authentication technologies, Acronis protects any environment - from cloud to hybrid to on-premises - at a low and predictable cost.

Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 1,500 employees in 33 locations in 18 countries. Its solutions are trusted by more than 5.5 million home users and 500,000 companies, including 100% of the Fortune 1000, and top-tier professional sports teams. Acronis products are available through 50,000 partners and service providers in over 150 countries in more than 40 languages.

Share press release:


Media Contacts
VP of Communications
Katya Turtseva
+1 (646) 272-9435
Analyst Relations
Joshua Beil
+1 (425) 757-4432
Global Corporate Communications Director
Natalia Tashkeeva
+65 9643 9080
Americas PR
Kayla Fedorowicz
+1781782-9086; (019060)
Europe PR
Andreas Rossbach
+49 896 137 284433
Middle East and Africa PR
Mareva Koulamallah
+44 737 605 0367
Bulgaria PR
Silviya Petrova
+359 88 911 3735
Eastern Europe PR
Tatiana Slavkina
+7 999 276 5764
Asia-Pacific PR
Anna Kocharova, Seok Cheng Chia
+65 6571 7451
+65 9336 1701
Japan PR
Rui Sugawara
+81 3457 22542
Company Contacts