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Ireland's Top Department Store Smartens Up its Image with Acronis

London, UK – October 2009 – Brown Thomas, one of Ireland’s premier lifestyle and fashion stores, has announced that it has reduced the time taken to backup a full server from 1.5 hours to just 15 minutes, using Acronis.

With stores in six cities across Ireland, Brown Thomas was facing increasing volumes of data and slower backup times. Although these were typically done overnight, the time taken to backup was starting to creep into trading hours. The problem was further exacerbated by the fact that in an event of a sever failure it could take up to 11 hours to bring a new machine online.

Brown Thomas selected Acronis software to create backup images of its ‘tier one’ servers, which control everything from Point of Sale through to merchandising and Human Resources applications. These images include not only file data but also installed programmes and preferences together with each machine’s uniquely configured system settings. Using Acronis, Brown Thomas can bring a replacement server online in less than an hour should an existing one fail.

In addition, Brown Thomas also purchased Acronis True Image Workstation to create backup images of key workstations and laptops. This has cut the time taken to rebuild a till from two hours to just five minutes.

Joe Rylands, group IT director at Brown Thomas concludes: “Acronis has brought peace of mind to us all and an increased level of confidence in the way we backup and recover our data. At the end of the day, you just can’t put a price on that.”

About Brown Thomas

Founded in 1849, and now part of the Wittington Investment Group, Brown Thomas is one of Ireland’s premier lifestyle and fashion stores. It has branches in Dublin, Cork, Limerick, Galway, Blanchardstown and Dundrum – each offering a range of fine jewellery, designer brands, beauty products and children’s ware. 


About Acronis

Acronis sets the standard for cyber protection and hybrid cloud storage through its innovative backup, anti-ransomware; disaster recovery, storage, and enterprise file sync and share solutions. Enhanced by AI-based Active Protection technology, blockchain-based authentication and a unique hybrid-cloud architecture, Acronis protects all data in any environment, including physical, virtual, cloud, mobile workloads and applications.

Founded in Singapore in 2003, today the company is trusted by more than 5 million consumers and 500,000 businesses worldwide, including 79 of the top 100 most valuable brands.


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