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Ireland's Top Department Store Smartens Up its Image with Acronis

London, UK – October 2009 – Brown Thomas, one of Ireland’s premier lifestyle and fashion stores, has announced that it has reduced the time taken to backup a full server from 1.5 hours to just 15 minutes, using Acronis.

With stores in six cities across Ireland, Brown Thomas was facing increasing volumes of data and slower backup times. Although these were typically done overnight, the time taken to backup was starting to creep into trading hours. The problem was further exacerbated by the fact that in an event of a sever failure it could take up to 11 hours to bring a new machine online.

Brown Thomas selected Acronis software to create backup images of its ‘tier one’ servers, which control everything from Point of Sale through to merchandising and Human Resources applications. These images include not only file data but also installed programmes and preferences together with each machine’s uniquely configured system settings. Using Acronis, Brown Thomas can bring a replacement server online in less than an hour should an existing one fail.

In addition, Brown Thomas also purchased Acronis True Image Workstation to create backup images of key workstations and laptops. This has cut the time taken to rebuild a till from two hours to just five minutes.

Joe Rylands, group IT director at Brown Thomas concludes: “Acronis has brought peace of mind to us all and an increased level of confidence in the way we backup and recover our data. At the end of the day, you just can’t put a price on that.”

About Brown Thomas

Founded in 1849, and now part of the Wittington Investment Group, Brown Thomas is one of Ireland’s premier lifestyle and fashion stores. It has branches in Dublin, Cork, Limerick, Galway, Blanchardstown and Dundrum – each offering a range of fine jewellery, designer brands, beauty products and children’s ware. 

About Acronis:

Acronis unifies data protection and cybersecurity to deliver integrated, automated cyber protection that solves the safety, accessibility, privacy, authenticity, and security (SAPAS) challenges of the modern digital world. With flexible deployment models that fit the demands of service providers and IT professionals, Acronis provides superior cyber protection for data, applications, and systems with innovative next-generation antivirus, backup, disaster recovery, and endpoint protection management solutions. With award-winning AI-based antimalware and blockchain-based data authentication technologies, Acronis protects any environment - from cloud to hybrid to on-premises - at a low and predictable cost.

Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 1,500 employees in 33 locations in 18 countries. Its solutions are trusted by more than 5.5 million home users and 500,000 companies, including 100% of the Fortune 1000, and top-tier professional sports teams. Acronis products are available through 50,000 partners and service providers in over 150 countries in more than 40 languages.

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