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Acronis recruits Sussie Thorenfeldt as Distribution Sales Manager, Northern Europe

Software industry marketing veteran takes up new role at Acronis

London, UK– October 13, 2016 - Acronis®, the global leader in new generation data protection, today announced the appointment of Sussie Thorenfeldt as Distribution Sales Manager, Northern Europe, effective immediately.

Mrs Thorenfeldt joins Acronis from Acer, where she has spent the last three years as EMEA Distribution and Partner, Key Account Manager. Her career also includes more than 20 years with HP, ending up as Global Alliance Manager, Emerging Markets (Strategic initiative).

She brings a wealth of expertise in distribution, reseller and channel management, international sales management, partnerships and business development, and has worked closely with multinational companies such as Ingram Micro, Tech Data, Microsoft, SAP, Cap Gemini, Accenture and Carlsberg.

Acronis’ fast and innovative technology made the company #1 data protection vendor in the world. In her new position at Acronis, Mrs Thorenfeldt will be based in London and report to Dirk Raeymaekers, Senior Partner Director Northern Europe at Acronis. Her remit will be to build and nurture relationships with distributors across UK & Ireland, Benelux and the Nordics, with a particular focus on expanding Acronis’ cloud offering.

“Sussie’s appointment is a key element of our plans to cement our position as the global experts and thought leaders on cloud-based security and support through an increased focus on working closely with partners,” said Raeymaekers. “With her proven track record and in-depth experience of managing partner and channel programmes, Sussie is a welcome addition to the Acronis team and we look forward to working with her in expanding our cloud distribution across Northern Europe.”

Mrs Thorenfeldt studied at Copenhagen Business School, the University of Berkeley Business School and at Harvard Business School and is fluent in Danish, German and English.

“Through my previous roles and experience I know that hardware is "just" a commodity, and is set to be even more so in the future,” said Sussie Thorenfeldt, Distribution Sales Manager, Northern Europe at Acronis. “For me, the future is in software. The cloud has been talked about for many years but now we are finally seeing customers adjust to it. So when the opportunity came up to work for Acronis in expanding the cloud to partners, it seemed the right time for me to make the leap.”


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Acronis sets the standard for hybrid cloud data protection through its backup, disaster recovery, and secure file sync and share solutions. Powered by the Acronis AnyData Engine and set apart by its image technology, Acronis delivers easy, complete and affordable data protection of all files, applications and operating systems across any environment – virtual, physical, cloud and mobile. Founded in 2003, Acronis protects the data of over 5 million consumers and 500,000 businesses in over 145 countries. With more than 100 patents, Acronis products have been named best product of the year, and cover a range of features, including migration, cloning and replication. Today, Acronis solutions are available worldwide through a global network of service providers, distributors and cloud resellers. For additional information, please visit

About Acronis

Acronis sets the standard for cyber protection and hybrid cloud storage through its innovative backup, anti-ransomware; disaster recovery, storage, and enterprise file sync and share solutions. Enhanced by AI-based Active Protection technology, blockchain-based authentication and a unique hybrid-cloud architecture, Acronis protects all data in any environment, including physical, virtual, cloud, mobile workloads and applications.

Founded in Singapore in 2003, today the company is trusted by more than 5 million consumers and 500,000 businesses worldwide, including 79 of the top 100 most valuable brands.

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