June 17, 2014 — 1 min read
World Cup Set to Break Data Records in Social Media
Six days into the 2014 FIFA World Cup, the event is set to break social media engagement records. Fans will generate the most social buzz data of any sporting event in history, according to a report released from the Adobe Digital Index last week. The results are based on more than 69 million social mentions, across 230 countries and territories, talking about the month-long event.