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Effective Date: March 5, 2024
Acronis, Inc., registered at 1 Van de Graaff Drive, Suite 301 Burlington, MA 01803 and its affiliates (together, Acronis or we) provides this U.S. State Privacy Rights Notice (Notice) as a supplement to the Acronis Privacy Statement and any other Acronis privacy notice or statement in which this Notice is linked or referenced.
THIS NOTICE ALSO SERVES AS THE ACRONIS NOTICE AT COLLECTION FOR PURPOSES OF THE CALIFORNIA CONSUMER PRIVACY ACT.
DEFINITIONS
Throughout this Notice, we use the following terms with the following meanings:
Other capitalized terms used but not defined in the Acronis Privacy Statement or this Notice have the meanings given to them in U.S. Privacy Laws.
This Notice applies to you as a Consumer when you are asked to acknowledge it and when Acronis is the Controller of your personal information.
This Notice does not apply to Acronis’ current and former employees, independent contractors and job applicants. Please contact privacy.careers@acronis.com for Acronis’ California Personnel Privacy Notice.
This Notice covers the twelve (12) months prior to the “Last Updated” date above. This Notice is reviewed at least once per year and updated as needed. If Acronis’ processing materially changes between updates to this Notice, Acronis will provide a supplemental notice when or before the changes apply.
Acronis (as Controller) collects personal information from or about you as follows:
Generally, Acronis processes personal information to provide the Acronis Services and as otherwise related to the operation of our business, including for Business Purposes. (See also Section V below.)
Acronis discloses personal information: to our Vendors; to you or to other third parties at your direction or through your actions; for the additional purposes explained at the time of collection (such as in the applicable privacy policy or notice); as required or permitted by applicable law; to the government or private parties to comply with law or legal process or protect or enforce legal rights or obligations or prevent harm; and as part of an acquisition, merger, asset sale or other transaction in which a third party assumes control over all or part of Acronis’ business. These disclosures to our Vendors are not a “sale” or “share” (as described in Section VI below).
Subject to restrictions and obligations under U.S. Privacy Laws, our Vendors also may use your personal information for Business Purposes and other approved purposes and may engage their own vendors to help perform services for us.
Acronis, when acting as a Controller, may collect or receive (and may have collected or received during the 12-month period prior to the “Last Updated” date above) the categories of personal information listed below. (These categories track the categories in CCPA, which is required by CCPA.)
Not all categories are collected or received for every Consumer. Some personal information included in one category may overlap with other categories. All of this personal information is collected for the purposes of providing, improving and promoting the Acronis Services.
For purposes of this Notice, Acronis does not knowingly collect or process the following categories of personal information from you. Acronis may process one of these categories of personal information data if provided by our Customers that are using the Acronis Services (e.g., as part of their data backup and storage) when Acronis is acting as a Processor.
Acronis may collect other information that meets the definition of personal information under U.S. Privacy Laws but is not reflected by a category above. When this occurs, we treat the information as personal information as required by U.S. Privacy Laws but will not include it when we describe our practices in this Notice.
As permitted by applicable law, we do not treat personal information that is deidentified (also known as anonymized) as personal information. We reserve the right to convert (or permit others to convert) personal information to deidentified data and may elect not to treat publicly available information as personal information. We will not attempt to reidentify data that we maintain as deidentified data.
Category of Personal Information Collected | Categories of Recipients | Retention Period |
Personal Identifiers | Disclosures for Business Purposes:
| We retain personal information only as long as we need it for Business Purposes and as permitted by applicable law. In practice, this means that we delete or anonymize personal information in your account to which we have access within thirty (30) days after your specific request or otherwise after three (3) years of continuous inactivity on your account, unless we must retain your personal information to comply with applicable law or because an issue, claim or dispute is not yet resolved. We may retain certain personal information accounts with registered perpetual licenses, which do not require interaction with our Cloud Services, and otherwise when we can’t determine inactivity on your account. After you delete your account, Acronis retains certain personal information about you as required by applicable law or if we have another Business Purpose or when you provide consent. |
Personal Records | Disclosures for Business Purposes:
| We retain personal information only as long as we need it for Business Purposes and as permitted by applicable law. In practice, this means that we delete or anonymize personal information in your account to which we have access within thirty (30) days after your specific request or otherwise after three (3) years of continuous inactivity on your account, unless we must retain your personal information to comply with applicable law or because an issue, claim or dispute is not yet resolved. We may retain certain personal information accounts with registered perpetual licenses, which do not require interaction with our Cloud Services, and otherwise when we can’t determine inactivity on your account. After you delete your account, Acronis retains certain personal information about you as required by applicable law or if we have another Business Purpose or when you provide consent. |
Commercial Information | Disclosures for Business Purposes:
Sale/Share: as described in Section VI below | We retain personal information only as long as we need it for Business Purposes and as permitted by applicable law. In practice, this means that we delete or anonymize personal information in your account to which we have access within thirty (30) days after your specific request or otherwise after three (3) years of continuous inactivity on your account, unless we must retain your personal information to comply with applicable law or because an issue, claim or dispute is not yet resolved. We may retain certain personal information accounts with registered perpetual licenses, which do not require interaction with our Cloud Services, and otherwise when we can’t determine inactivity on your account. After you delete your account, Acronis retains certain personal information about you as required by applicable law or if we have another Business Purpose or when you provide consent. |
Internet Usage Information | Disclosures for Business Purposes:
Sale/Share: as described in Section VI below | We retain personal information only as long as we need it for Business Purposes and as permitted by applicable law. In practice, this means that we delete or anonymize personal information in your account to which we have access within thirty (30) days after your specific request or otherwise after three (3) years of continuous inactivity on your account, unless we must retain your personal information to comply with applicable law or because an issue, claim or dispute is not yet resolved. We may retain certain personal information accounts with registered perpetual licenses, which do not require interaction with our Cloud Services, and otherwise when we can’t determine inactivity on your account. After you delete your account, Acronis retains certain personal information about you as required by applicable law or if we have another Business Purpose or when you provide consent. |
Sensory Data (audio, visual and similar information) | Disclosures for Business Purposes:
Sale/Share: as described in Section VI below | We retain personal information only as long as we need it for Business Purposes and as permitted by applicable law. In practice, this means that we delete or anonymize personal information in your account to which we have access within thirty (30) days after your specific request or otherwise after three (3) years of continuous inactivity on your account, unless we must retain your personal information to comply with applicable law or because an issue, claim or dispute is not yet resolved. We may retain certain personal information accounts with registered perpetual licenses, which do not require interaction with our Cloud Services, and otherwise when we can’t determine inactivity on your account. After you delete your account, Acronis retains certain personal information about you as required by applicable law or if we have another Business Purpose or when you provide consent. |
Professional or employment-related information | Disclosures for Business Purposes:
Sale/Share: as described in Section VI below | We retain personal information only as long as we need it for Business Purposes and as permitted by applicable law. In practice, this means that we delete or anonymize personal information in your account to which we have access within thirty (30) days after your specific request or otherwise after three (3) years of continuous inactivity on your account, unless we must retain your personal information to comply with applicable law or because an issue, claim or dispute is not yet resolved. We may retain certain personal information accounts with registered perpetual licenses, which do not require interaction with our Cloud Services, and otherwise when we can’t determine inactivity on your account. After you delete your account, Acronis retains certain personal information about you as required by applicable law or if we have another Business Purpose or when you provide consent. |
Inferences from personal information | Disclosures for Business Purposes:
Sale/Share: as described in Section VI below | We retain personal information only as long as we need it for Business Purposes and as permitted by applicable law. In practice, this means that we delete or anonymize personal information in your account to which we have access within thirty (30) days after your specific request or otherwise after three (3) years of continuous inactivity on your account, unless we must retain your personal information to comply with applicable law or because an issue, claim or dispute is not yet resolved. We may retain certain personal information accounts with registered perpetual licenses, which do not require interaction with our Cloud Services, and otherwise when we can’t determine inactivity on your account. After you delete your account, Acronis retains certain personal information about you as required by applicable law or if we have another Business Purpose or when you provide consent. |
As required by California law, the table above includes Acronis’ general retention rules by personal information category. Actual retention periods may, however, vary because each category has several types of personal information and uses. We retain specific pieces of personal information for as long as we have a legitimate purpose for doing so.
Business Purposes: Acronis uses and discloses personal information for Business Purposes which are:
1. Performing services:
2. Managing Interactions and Transactions: auditing related to counting ad impressions to unique visitors to Acronis’ marketing websites, auditing compliance with user interaction or transaction specifications and standards and marketing, identifying and analyzing trends and improve advertising campaigns related to the Acronis Services.
3. Security: to protect the security of the Acronis Services and its users; identify security threats (e.g., malicious Internet locations or websites) and activity that may indicate unauthorized use of Acronis Services; detect and prevent fraud; prevent, investigate and/or report security incidents.
4. Debugging: identify and repair errors that impair existing intended functionality of the Acronis Services.
5. Advertising & Marketing: conduct marketing about the Acronis Services or related third-party products and services (where permitted), such as new products and service or our corporate social responsibility programs; determine where and how to advertise and the success of advertising campaigns; conduct promotional activities and serve specific content and offers that are relevant to/customized for you (e.g., based on your account profile).
6. Quality Assurance: verify or maintain the quality or safety of the Acronis Services and improve, upgrade or enhance the Acronis Services to measure the effectiveness of and improve the Acronis Services. Some quality assurance involves use of machine learning (ML) tools.
7. Processing Interactions and Transactions: short-term, transient use, such as non-personalized advertising shown as part of a Consumer’s current interaction with Acronis and use of the Acronis Services’ features and functionality.
8. Research & Development: research and analytics to better understand how users access and use the Acronis Services, both on an aggregated and individualized basis, and improve the Acronis Services; administer market research and customer satisfaction surveys; respond to user preferences and for other research and analytical purposes; identify customer needs and develop new products and services to meet them; invite customers and others to participate in testing of current and new features or products; create statistical analyses by segmenting and combining data sets to identify trends.
Additional Business Purposes. Acronis uses and discloses personal information for the following additional business purposes:
For purposes disclosed at personal information collection: Acronis may provide additional disclosures at the time of personal information collection.
Commercial Purposes: Acronis uses and discloses personal information for strategic partnerships, such as with providers of complementary service offerings.
1. Privacy Rights
Subject to our verification requirements, Acronis provides Consumers with the privacy rights described in this Section VI. For residents of states without privacy rights, Acronis will consider requests but will determine in its sole discretion how to process those requests.
(a) Right to Access/Know
Residents of California, Virginia and Colorado are entitled to access personal information up to twice per 12-month period. Residents of Connecticut and Utah are entitled once every 12-month period to access personal information maintained by Acronis. Acronis may choose to provide you with access to personal information more frequently but a service fee may apply to these additional requests.
(1) Categories of Personal Information
California residents have a right to submit a request for any of the following for the 12-month period prior to the request date:
(2) Specific Pieces of Personal Information (for California Consumers)
You may request to confirm if we are processing your personal information and, if we are, to obtain a transportable copy (subject to applicable request limits) of your personal information that we have collected and are maintaining. Acronis will apply the heightened verification standards described below. To comply with access requests, Acronis is not required to re-identify information or to keep personal information longer than we need it or are required to by applicable law.
(b) Right to Delete
You may request that Acronis delete your personal information unless Acronis has a basis for retaining it under applicable law. Depending on where you reside (e.g., California or Utah), Acronis may not have the obligation to delete your personal information that we did not collect directly from you.
(c) Right to Correct Personal Information
You have the right to request that we correct inaccuracies that you find in the personal information about you maintained by us. You also can make certain changes to your online account (e.g., name and password) in the account settings section of the account. Changing your account settings will not, however, change your personal information that exists in other places.
(d) Do Not Sell / Share / Target
U.S. Privacy Laws have broad and differing concepts of Selling personal information for which an opt-out is required. California also has an opt-out from Sharing for Cross-Context Behavioral Advertising (i.e., use of personal information from different businesses or services to target advertisements). Other states have an opt-out of Targeted Advertising (defined differently but also addressing tracking, profiling and targeting of advertisements). Acronis may Sell or Share your personal information and/or use your personal information for Targeted Advertising, as these terms apply under U.S. Privacy Laws. Third-party digital businesses may associate cookies and other tracking technologies that collect personal information about you on the Acronis Services or otherwise collect and process personal information that we make available about you, including digital activity information. We understand that giving access to personal information on the Acronis Services or otherwise to a third-party digital business may be deemed a Sale and/or Share under some U.S. Privacy Laws. Acronis will treat that personal information (e.g., cookie ID, IP address and other online IDs and internet or other electronic activity information) collected by a third-party digital business not limited to acting as our Service Provider or Contractor (as defined in CCPA) or as a Sale and/or Share and subject to a Do Not Sell/Share/Target opt-out request. We will not Sell your personal information, Share your personal information for Cross-Context Behavioral Advertising or process your personal information for Targeted Advertising once you make a Do Not Sell/Share/Target opt-out request.
Opt-out for non-cookie-related personal information: If you want to limit our processing of your non-cookie personal information (e.g., your email address) for Targeted Advertising or opt-out of the Sale/Sharing of such personal information, please make an opt-out request as described below in the “How to Exercise Privacy Rights” section below. To stop receiving promotional emails from Acronis, please click the “Unsubscribe” link at the bottom of the email. After you opt out, Acronis may send you non-promotional communications, such as receipts for purchases or administrative information about your account. To stop receiving promotional text messages (SMS or MMS), please send a text message back to Acronis indicating that you wish to stop receiving promotional text messages from us. Opt-out for cookie-related personal information: If you want to limit our Processing of your cookie-related personal information for Targeted Advertising or opt-out of the Sale/Sharing of that personal information, you need to exercise a separate opt-out request on by using our Privacy Preference Center. This is because we use different technologies to apply preferences for opting out of cookie personal information vs. non-cookie personal information. Our Privacy Preference Center enables you to exercise an opt-out request and enable certain cookie preferences on your browser / device. You must exercise your preferences on the Acronis Services that you use and from each browser you use and on each device that you use. Since your browser opt-out is designated by a cookie, if you clear or block cookies, your preferences are no longer effective and you must enable them again by clicking on the "Your Privacy Choices" link in the footer of www.acronis.com (if loaded from California) or using https://www.acronis.com/en-us/legal/#cookies Please also refer to our Cookie Policy for other ways to exercise preferences regarding cookies. If you use ad blocking software, our cookie banner may not appear when you visit the Acronis Services and you may need to use the link above to access the Privacy Preference Center.
Acronis honors the Global Privacy Control (GPC) and similar technology (sometimes called Universal Opt-Out Mechanisms), as specified by the U.S. Privacy Laws.
Acronis relies on third-party providers for obtaining geo-IP location information, including when enabling or disabling cookies and honoring GPC signals.
If at any time you believe that Acronis has not adhered to its specific privacy obligations, please contact us at data-protection-office@acronis.com. We will use good faith efforts to determine and correct the problem. We do not knowingly Sell or Share the personal information of Consumers under age 16, unless we receive affirmative (opt-in) authorization from either the Consumer who is between age 13 and 16 or the parent or guardian of a Consumer who is less than age 13. If you think Acronis may have unknowingly collected personal information of a Consumer under age 16, please contact us using the information in How to Contact Acronis. Acronis may disclose your personal information for the following purposes (which are not a Sale or Share): (i) if you direct Acronis to disclose personal information; (ii) to comply with any Consumer rights request you submit to Acronis; (iii) disclosures among the entities that constitute Acronis or as part of a corporate transaction; and (iv) as otherwise required or permitted by applicable law.
(e) Right to Limit Sensitive Personal Information Processing (if/when applicable)
Acronis does not require that you provide sensitive personal information (as defined in U.S. Privacy Laws) to use the Acronis Services. If you provide us with sensitive personal information, you have consented to Acronis’ processing of the sensitive personal information for the purpose for which you provided it. You also may have certain privacy rights related to your sensitive personal information. Please contact us at data-protection-office@acronis.com.
(f) Automated Decision Making/Profiling (if/when applicable)
If Acronis engages in processing that may constitute Automated Decision Making or Profiling under U.S. Privacy Laws, you have the right to opt-out of certain types of Automated Decision Making or Profiling processing.
2. How to Exercise Privacy Rights
To submit a request to exercise your Consumer privacy rights or to submit a request as an authorized agent, submit a form at https://support.acronis.com/submit-ticket, as described in our dedicated Knowledge Base article: https://kb.acronis.com/authorized_agent, email us at data-protection-office@acronis.com or call us at TOLL-FREE NUMBER: +18885687931 . Please check for and respond to any follow-up inquiries we make. Please be aware that we do not accept or process requests through other means (e.g., via fax). More information on how you can exercise your consumer privacy rights under U.S. Privacy Laws, including CCPA is available here.
3. Verification of Privacy Rights Requests
We may ask you to provide verifying information, such as your name, email, telephone number and/or account information, before we act on your request. We will review the information provided and may request additional information. We will not fulfill your Right to Know (Categories), Right to Know (Specific Pieces), Right to Delete or Right to Correction request unless you have provided sufficient information for us to reasonably verify you are the Consumer about whom we collected personal information. We do not verify opt-outs of Sell/Share/Target or Limitation of Sensitive personal information requests unless we suspect fraud. We verify each request as follows:
To protect Consumers, if we are unable to verify a privacy rights request, we are unable to honor the request. We will use personal information provided in a verified privacy rights request only to verify identity or authority to make the privacy rights request and to track and document responses unless Acronis also received the personal information for another purpose.
4. Agent Requests
You may use an authorized agent to make a privacy rights request for you. Before you can authorize an agent, Acronis requires that you complete and submit a form at https://support.acronis.com/submit-ticket, as described in our dedicated Knowledge Base article: https://kb.acronis.com/authorized_agent, email us at data-protection-office@acronis.com or call us at +18885687931 (toll-free). We also may require you to directly confirm that you authorized the agent to submit the request. Once confirmed, your Authorized Agent may exercise privacy rights on your behalf, subject to the requirements of applicable law.
5. Appeals
You may appeal Acronis’ decision regarding a request by email at data-protection-office@acronis.com. Please use the same email address that you used to submit the initial privacy rights request to submit your Request to Appeal and please add “Request to Appeal” in the subject line of the email. If you do not use the same email address, Acronis cannot link your Request to Appeal to your initial privacy rights request.
6. Acronis’ Responses
Some personal information that we maintain is insufficiently specific for us to be able to associate it with a verified Consumer (e.g., data tied only to a pseudonymous browser ID). We do not include that personal information in response to those requests. If we deny a request, in whole or in part, Acronis will explain the reasons in our response.
Acronis will make commercially reasonable efforts to identify personal information that we process to respond to a privacy rights request. In some cases, particularly with voluminous and/or typically irrelevant data, we may suggest you receive the most recent or a summary of your personal information and give you the opportunity to elect whether you want the rest. We reserve the right to direct you to where you may access and copy responsive personal information yourself. We will typically do not charge a fee to fully respond to your requests; provided, however, that we may charge a reasonable fee or refuse to act upon a request, if your request is excessive, repetitive, unfounded or overly burdensome. If we determine that the request warrants a fee or that we may refuse it, we will give you notice explaining why we made that decision. You will be provided a cost estimate and the opportunity to accept such fees before we will charge you for responding to your request.
1. Non-Discrimination / Non-Retaliation
Acronis will not discriminate or retaliate against you in a manner prohibited by applicable U.S. Privacy Laws for your exercise of your Consumer privacy rights. We may charge a different price or rate or offer a different level or quality of good or service, to the extent that doing so is reasonably related to the value of the applicable personal information.
2. Notice of Financial Incentive Programs
Acronis does not currently offer discounts or other rewards to Consumers in exchange for personal information. If we do in the future offer these types of incentives, we will provide notice and obtain consent as required by applicable law.
3. Our Rights and the Rights of Others
Acronis may collect, use and disclose your personal information as required or permitted by applicable law, which may override your rights under U.S. Privacy Laws. Acronis is not required to honor requests if doing so would infringe Acronis’ or another party’s rights or conflict with applicable law.
4. California Shine the Light Law
Acronis does not share “personal information,” as defined by California’s “Shine the Light” law, with third parties for those third parties own direct marketing purposes, unless we have consent for this sharing. California residents may opt-out of this sharing by contacting us at data-protection-office@acronis.com or Burlington, MA 1, Van de Graaff Drive, Suite 301, Burlington, MA, 01803 (Attn: Privacy).
Please add the statement “Shine the Light Request” in the subject line and in the body of your correspondence. Please also attest to the fact that you are a California resident and provide a current California address for your response. This right is available in addition to CCPA rights and requires a separate request. The Do Not Sell/Share/Target opt-out is broader and will limit our sharing with third parties for their own direct marketing purposes without the need for making a separate Shine the Light request.
Acronis will not accept Shine the Light Requests by telephone or by fax and is not responsible for Shine the Light Requests not properly labeled or sent or that are incomplete.
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