Alexander joined Acronis in 2016 as Global Director, Product and Technology Positioning. At this role Alexander is directly involved into all product launches in terms of messaging, go-to-market strategy and overall positioning including partner relations. Prior to that Mr. Ivanyuk held a position of Global Business Development Director in Mobile and Banking security at Kaspersky Lab for three years. Alexander was not only developing global business opportunities in the area of mobile and financial security but also supervised related marketing and PR activities around the globe. Before that for five years, Alexander was responsible for Technology and Product PR in the same company globally. In the beginning of his career, Alexander spent 10 years in IT media field, managing top IT media publications like Chip, Computerbild and C’t in Russia covering total readership of millions of IT professionals and enthusiasts. Alexander has 20 years of experience on IT market, both software and hardware.
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