Today’s businesses are in a constant state of alert when protecting their data. Whether it’s an employee’s careless accident, wildfires in California or cybercriminals at their laptops, the threat of data loss can cause sleepless nights for IT professionals. To compound this threat, the volume of data that must be protected is growing exponentially. Every day, an estimated 2.5 quintillion bytes of data is generated from an increasingly vast and diverse array of sources, from digital photos and videos to IoT sensors and business-critical systems. According to the Enterprise Strategy Group, backup and recovery capabilities consistently rank among the top IT priorities for organizations of all sizes. The result is increased demand for business continuity (BC) solutions that help businesses keep operations running in the face of disaster.

As a global leader in cyber protection and hybrid cloud storage, Acronis frequently conducts surveys of online consumers to gauge awareness of data threats and habits of data protection among everyday people. This year’s annual Global Data Protection Survey, which polled members of the general internet population from the U.S., U.K., Australia, Japan, Germany, France, Spain and Singapore during August 2018, revealed some disconcerting trends.

Acronis True Image 2019, the 15th Anniversary Edition of our personal backup solution, has just been released and for users looking for protection that keeps their data safe, accessible, private, authentic and secure, they’ll find the new release exceeds their expectations. That’s because the Anniversary Edition of Acronis True Image 2019 is designed to go beyond traditional data protection, and instead brings a new level of cyber protection that is easy-to-use, efficient, and secure to home and home office users.

There are only a few certainties in life. The sun rises in the east, toast always lands buttered-side down when dropped, and hard drives eventually fail – usually at the worst possible time.