Sponsoring a sports team can be beneficial for your company but you need to choose your sport wisely to get the most traction for your brand, your products, partners, clients, and employees.

In our continuing series on the new malware menace known as ransomware, we’ve looked what it’s like to suffer a ransomware attack, why it’s become a weapon of choice for online criminals (they’re making gobs of money off it), and why it has grown so quickly (hackers are copying the SaaS industry’s highly-leveraged distribution model). Given how likely it is that you or someone you know will get hit by a ransomware attack in the coming months, now might be a good time to shore up your anti-ransomware defenses.

If you’re into touring car racing, you’d have heard about the TCR International Series. And if you heard about the TCR International series, you’d have probably heard about the Swedish WestCoast Racing Team. And if you heard about WestCoast Racing, you’d have heard about the driver Mikhail Grachev. And if you heard about Mikhail Grachev, you’d probably realize by now that he is one of the best drivers in the Series, with four victories already in his pocket this season.

Two weeks ago we heard reports of an author who risked his life sneaking past the firefighters into a burning house to save his laptop. It had the only copy of his latest novel. “When I heard my house was on fire,” Gideon Hodge said, “I ran up to the perimeter set by the firefighters, then walked calmly until I saw an opening that no one was watching. That was when I bolted for it!”