Acronis appoints Stephen Nichols Country Manager for Canada

Acronis has appointed veteran Director of Solution Engineering Stephen Nichols as the Country Manager for Canada. In his new role, Nichols will focus on growing Acronis' revenue and expansion in the region.

The move underscores Acronis' commitment to strengthening its presence in the Canadian market. With more than thirty years of experience in sales, customer service and management, Nichols is well-equipped to drive the company's operations in Canada.

As Country Manager for Canada, Nichols will build and maintain strong relationships with distributors and key partners, acting as a brand ambassador for Acronis. He will be responsible for ensuring that Canadian partners and customers communicate effectively and have the tools they need to successfully service their clients.

Under Nichols’ leadership, Acronis will invest in Canadian resources to better serve the country’s market. That includes consolidating the handling of Canadian accounts under local management and recruiting domestic talent that have a strong understanding of the market and its unique challenges. Acronis is committed to increasing its involvement with Canadian managed service providers (MSPs) and resellers, recognizing the importance of strong partnerships in driving innovation.

“As a Canadian, I am proud to have the opportunity to serve as manager for Acronis in my country,” Nichols says. “I see massive potential for Acronis in the market. Canadian partners and businesses are facing the same cybersecurity challenges as organizations all over the world, and Acronis stands ready to help them run their operations more securely and efficiently.”

Nichols brings a wealth of experience to his new role. His career has been marked by a consistent focus on delivering results and building strong relationships. As the Director of Solution Engineering at Acronis, he has led a team of solutions engineers, collaborated closely with the sales team and built strong relationships with strategic partners. Under his leadership, his team has tripled in size.

Nichols is also known for his ability to deliver compelling technical product presentations and advocate on behalf of partners with internal stakeholders. He plans to continue his involvement in events and speaking engagements, sharing his expertise and insights with the industry.

Prior to working at Acronis, Nichols held significant positions at various technology companies. In past roles, he launched an online training program for partners and delivered technical workshops to align customer needs with product offerings. He also drove a successful new partner onboarding process, leading a team of account managers to deliver the best quarterly sales results in the company's history. He managed the launch and lifecycle of a web-based content management product, tripled the customer base for a critical solution in less than a year and achieved top 10 rankings in Google organic search for the company’s brands.

Nichols honed his leadership skills in the Canadian Army over five years. He is a proud Canadian and enjoys traveling, entertaining, acting and running marathons. Nichols’s extensive experience in sales, customer service and management, combined with his deep understanding of the Canadian market, position him to make a significant impact in his new role. With Nichols at the helm, Acronis is poised to become a leading force in the Canadian cyber protection landscape, providing businesses with the tools and support they need to thrive in an increasingly dangerous digital world.