SoftwareReviews, the most in-depth source of buyer data and insights for the enterprise software market and a division of Info-Tech Research Group, has recently released its 2022 Emotional Footprint report and award for Endpoint Protection. In the report, Acronis Cyber Protect was named as one of the category’s Emotional Footprint Champions and the overall winner. Acronis Cyber Protect received high scores in all five discrete categories found within the report. The full report can be downloaded for free here.
Based on data gathered from end-user feedback and reviews, SoftwareReviews’ Emotional Footprint report measures high-level user sentiment. It aggregates emotional response ratings across 27 comprehensive questions, creating a powerful indicator of overall user feeling toward vendors and their products.
The Emotional Footprint report complements SoftwareReviews’ Data Quadrant report, which is based on the same end-user reviews but focuses on product features and functionality. You may recall, Acronis was recently named a Leader in the Data Quadrant report for Endpoint Protection (which came out first), so it’s not a huge surprise we also did very well in the Emotional Footprint. However, we are honored and thrilled to be named a Champion among all vendors (including Avast, Malwarebytes, Webroot, Sophos, Kaspersky, ESET, Microsoft, Symantec, Mvision, Crowdstrike and Checkpoint).
According to David Piazza, Division President at SoftwareReviews, “The customer experience with a software vendor will be a complex relationship that spans procurement, implementation, service, and support. Picking software can commit a company to an extended relationship with that vendor, and knowing how real users feel about their service experience is crucial before making that commitment .”
In addition to being named a Champion of the 2022 Emotional Footprint report for Endpoint Protection software, Acronis Cyber Protect received high scores and corresponding medallions in all five sub-categories within the report:
- Service Experience: This section displays data related to quality and effectiveness of service, so companies can know whether they’ll be treated well before and after making the purchase.
- Conflict Resolution: Disagreements are inevitable, but knowing your vendor will handle them reasonably, fairly, and amiably can give you peace of mind. Use the data in this section to understand which vendors will behave professionally when conflict arises.
- Negotiation and Contract: Negotiation doesn’t have to be adversarial. Both parties are always looking to get the best deal, but finding a vendor who will work with you rather than against makes it more likely you’ll both be happy with the results. Use the data in this section to determine which vendors will negotiate pleasantly and in good faith.
- Strategy and Innovation: A vendor’s attitude toward innovation is important; if they aren’t at least keeping pace with market directions and trends, they certainly won’t be enabling you to get ahead. Use the data in this section to gauge whether your vendor appreciates the need to innovate and the extent to which they’ll support you to do the same.
- Product Impact: Software needs to reliably enable your performance and productivity. Use the data in this section to see which vendors will propel you forward and which will be deadweight you’ll need to carry.
We also received the Overall Winner medallion. It really feels great to see the overwhelmingly positive emotional response end users are reporting when using Acronis Cyber Protect. Be sure to check out the report from SoftwareReviews.
About Acronis
A Swiss company founded in Singapore in 2003, Acronis has 15 offices worldwide and employees in 50+ countries. Acronis Cyber Protect Cloud is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses.
