November 26, 2018 — Peter Hale
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Partnership Announcement: Acronis Becomes Official Data Backup and Storage Partner of Manchester City Football Club


We’ve talked about how world class sports teams rely on data to maintain a competitive advantage. It is vital to their training, strategy development, and improving performance. The insights generated from that data make it an incredibly valuable asset, which is why so many teams choose Acronis’ technology to keep their data safe.

Another sports leader has joined the ranks of teams who rely on Acronis. Manchester City Football Club – the current English Premier League champions and part of the eight-team City Football Group – has entered into a new global technology partnership.

As part of the partnership, Acronis will help the Club enhance and develop its data backup and storage capabilities.

Data’s competitive edge

How teams use data can vary tremendously. In top flight football, teams examine data to review their own performance and analyze the opposition. Developing a winning game plan involves meticulous analysis of many key elements, including passes, touches, set piece goals, player heat maps, and much more — which are studied before, during and after every match in order to get that vital competitor edge over the opposition.

As a result, data is increasingly important to a team’s success – so much so, that during the days leading up to important matches, data is available through iPads in the Manchester City locker room so that players can review historical data with their coaches and make last-minute adjustments to the playbook. It is also vital for the team to analyse data in their post-match analysis.

“At the highest level of competition, data is a critical asset. Acronis’ technology is perfectly suited for high-pressure, digitally intensive environment. We are proud to partner with this great club and look forward to our joint projects in the future. We are confident this partnership will benefit Manchester City, Acronis, and all our partners and customers,” said John Zanni, President of Acronis.

Acronis - Manchester City Partnership

Enhancing the Club’s data use

Partnering with Acronis, Manchester City FC will be able to significantly optimise data management. Having all data, applications, and systems efficiently backed up and ready to be restored, will open new opportunities for what can be done with all available data, helping the club to reach new goals.

Damian Willoughby, Senior Vice President of Partnership at City Football Group, said: “We are delighted to announce this new partnership with Acronis. A football club like Manchester City has a huge volume of data – covering everything from our players and fans to the day-to-day operation of our business – and we are excited to leverage Acronis’ expertise to enhance our data storage and backup functions. Acronis shares City’s passion for innovation and utilising the latest technologies and we look forward to working with them as our partnership progresses.”

Working with the Acronis Foundation

In addition to the backup and storage part of the agreement, as a partner Manchester City will explore ways to work with the Acronis Foundation, which tries to spread and safeguard knowledge around the world through a variety of programs, such as building schools in developing countries. The foundation was created in honor of Acronis’ 15-year anniversary and the company’s founding principle that all evils are caused by insufficient knowledge.

Further details of how Manchester City and the Acronis Foundation will work together will be announced as the partnership progresses.

Newest sports partnership

The new partnership with Manchester City FC is just the latest in Acronis’ leadership in worldwide sports. The company’s solutions are known to deliver the superior performance that highly competitive teams seek because they are designed to keep data, apps and systems safe in any competitive, highly demanding environment.

Acronis’ technology already proven their abilities and earned the trust of elite teams like Arsenal Football ClubWilliams Racing in Formula 1, or the NIO Formula E Team. For more information about how the company’s solutions have been stress tested in those sports, visit Acronis’ website.

First photo: Acronis Founder and CEO SB (Serguei Beloussov), Manchester City Legend Paul Dickov, Manchester City Regional Director MENA Olivier Turkel at the partnership launch event in Abu Dhabi, UAE.

Second photo: Manchester City players Gabriel Jesus (left), Kevin De Bruyne (middle), David Silva (right) with an Acronis partnership shirt.

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