The Secret Shortcut to a Disaster Recovery as a Service Offering

The Secret Shortcut to a Disaster Recovery as a Service Offering

Implementing a disaster recovery (DR) program used to be hard – from getting space in a co-location data center, to redeploying depreciated hardware, to dealing with dedicated black-box hardware. Through the magic of the cloud and sophisticated software that integrates backup and orchestrates failovers to cloud-based recovery machines for production, a DR offering has now become the simplest way to increase revenues and deepen client relationships.

There’s nothing worse than a client coming to you after a disaster and asking why they don’t have a DR plan in place.

Most people think that the “what if” scenario to an outage only applies to a natural disaster, yet natural disasters only account for 6% of business outages.

We could look at disasters in two ways. Some affect facilities and infrastructure; others affect people, such as a pandemic.

Avoiding costly downtime

There are known considerations to prepare for if/when disaster strikes. Business operations and IT systems must continue with minimal downtime. Data and documents need to be restored quickly, processes have to be prioritized, and it’s essential for IT infrastructure to be up and running without missing a beat.

But what about the unexpected? The things we didn’t see coming? There are a whole host of new considerations in the modern world where remote work has become a harsh reality.

Traditionally, managing today’s type of scenario wouldn’t be possible. Thankfully, that’s changed.

The secret to effective disaster recovery

As IT solution providers, you are in a unique position to help organizations who rely on mission-critical applications and data, but lack the technical resources or necessary expertise. The good news is that taking their protection to the next level is easier than you think.

That’s because disaster recovery as a service (DRaaS) offers lower costs, cloud storage, and backup, enabling service providers to help organizations recover quickly following any kind of disaster.

Many service providers are finding the best approach is a tiered strategy, where disaster recovery is applied by the department, application, location, or risk level, thereby offering a mix of backup and DR within the same organization.

“Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. It makes sense: you don’t have to spend time and resources going out and finding a new client — you just have to keep the one you have happy. Research shows that increasing customer retention rates by 5% increases profits by 25% to 95%.” 

Harvard Business Journal

If you’re an existing service provider, learn how you can quickly enable a fully-functional managed DRaaS program, leveraging existing client backup data, with the flip of a switch. With the same, intuitive user interface, you can effortlessly automate runbooks, testing, and failover to the Acronis Cyber Disaster Recovery Cloud during a DR event.

Discover the secret shortcut to a DRaaS offering in this 30-minute live webinar on May 20.