CCPA

Data Privacy Day 2020 - Data Protection Day 2020

Do you really know how your personal information is being collected, shared, and used (or misused) on the internet? While there’s a growing awareness that we need to keep our data private, many people underestimate how valuable their personal data is. Yet there’s a reason Facebook, Google, and Amazon have built empires out of what some refer to as the data economy.

A holiday was created in 2008 to commemorate the first legally binding international treaty regarding privacy and data protection. Called Data Privacy Day in the U.S. and Data Protection Day in the E.U., it’s celebrated every year on January 28 as an annual call-to-action for smarter and more responsible management of personal data.

What CCPA will mean for business

The California Consumer Privacy Act (CCPA) goes into effect later this Wednesday, January 1, 2020, and if you have any customers that reside in California, you need to take steps now to protect the privacy of any sensitive information you collect on them. Fail to do so, and your business faces potential fines as well as embarrassing and costly consumer lawsuits.

The good news is that if you’ve already stepped up your data privacy game for GDPR, you’re already on the path to achieving CCPA compliance, although some terminology and requirements differ.