The idea of a “backup” has been in place since man first started cherishing things that they valued. A smart caveman that loved a certain spear probably made an attempt to reproduce that in case it was to break. Since then we have changed a little, and there have been carbon copies, punch card backups, tape backups, etc. And for as long as electronic backups have been around, there have been relatively few major revolutions. Okay, sure, you can argue tapes, replication, virtualization, cloud and Big Data have all made people think about how they will back up the hybrid technologies. And every time a Sandy-like storm or major incident occurs, there’s always a sense of heightened awareness around backups and business continuity. But awareness doesn’t restore the data. I always love to hear about the people (and subsequent companies) that know that if they suffer a major data loss, they would be dead in the water, but still don’t change their habits after close calls.