Many businesses that lose access to their data never reopen their doors. Even when businesses lose some data but avoid a total outage, their employee productivity, customer satisfaction, and company reputation can plummet. This means that service providers have a moral obligation (in addition to their profit motive) to make sure that their customers have a well-structured business continuity plan.
Business continuity is the process of making sure business information services are resilient enough to withstand accidental, intentional, or natural disruptions to their data. Sometimes, the business continuity issue is simply human error – someone deletes a key file from a system, causing it to break. Other times, device failures and even natural disasters will necessitate the launch of a business continuity plan.