
We are entering an unprecedented time of change as digital technologies reshape industries,
products and services, and customers’ expectations. This change has not gone unnoticed by UK-based
organisations and two in five respondents that we spoke to for this research project expect
their organisation’s sector and business model to be disrupted within the next two years.
In response to this threat of disruption, many organisations are putting in place Digital Transformation
strategies, and while it is the minority that has implemented a Digital Transformation strategy today,
three quarters expect to have done so by 2019.
The Cloud Industry Forum (CIF) commissioned this research, the sixth major end user-focused
research project in this series, to better understand how UK-based organisations are using cloud
services, their impact on businesses and the workforce and subsequently how well-placed they are to
deal with increasing levels of digital disruption.
To reflect and understand the changing nature of IT procurement and the evolving role of the IT
department, we have for the first time included business decision-makers (BDM) in our sample, split
equally with IT decision-makers (ITDM). In doing so, we have gained a good picture of how cloud
is impacting these historically loosely-linked groups and the data indicates that the two worlds are
rapidly converging.
products and services, and customers’ expectations. This change has not gone unnoticed by UK-based
organisations and two in five respondents that we spoke to for this research project expect
their organisation’s sector and business model to be disrupted within the next two years.
In response to this threat of disruption, many organisations are putting in place Digital Transformation
strategies, and while it is the minority that has implemented a Digital Transformation strategy today,
three quarters expect to have done so by 2019.
The Cloud Industry Forum (CIF) commissioned this research, the sixth major end user-focused
research project in this series, to better understand how UK-based organisations are using cloud
services, their impact on businesses and the workforce and subsequently how well-placed they are to
deal with increasing levels of digital disruption.
To reflect and understand the changing nature of IT procurement and the evolving role of the IT
department, we have for the first time included business decision-makers (BDM) in our sample, split
equally with IT decision-makers (ITDM). In doing so, we have gained a good picture of how cloud
is impacting these historically loosely-linked groups and the data indicates that the two worlds are
rapidly converging.