--- title: "2013: The Year IT Becomes as Invisible as the Internet" description: How often do you hear someone say, “I’m on the Internet”? Probably not as often in recent years, as the Internet has evolved to become such an essential part of our daily lives that we take it for granted. In other words, the Internet has become invisible (or unnoticeable)… and before long, IT services will become just as invisible. Our SVP of Strategy and CMO Scott Crenshaw recently discussed the future of ‘invisible’ IT in both Data Center Knowledge and VMblog, noting that the exciting reality and full business value of trends like the cloud, big data and BYOD will finally emerge in 2013. In the New Year, invisible IT will offer users unprecedented data access through more scalable, reliable and cost-efficient IT services. canonical_url: https://www.acronis.com/en/blog/posts/2013-year-it-becomes-invisible-internet/ locale: en last_updated: 2026-10-27 --- [Acronis Blog](https://www.acronis.com/en/blog/) # 2013: The Year IT Becomes as Invisible as the Internet How often do you hear someone say, “I’m on the Internet”? Probably not as often in recent years, as the Internet has evolved to become such an essential part of our daily lives that we take it for granted. In other words, the Internet has become invisible (or unnoticeable)… and before long, IT services will become just as invisible. Our SVP of Strategy and CMO Scott Crenshaw recently discussed the future of ‘invisible’ IT in both Data Center Knowledge and VMblog, noting that the exciting reality and full business value of trends like the cloud, big data and BYOD will finally emerge in 2013. In the New Year, invisible IT will offer users unprecedented data access through more scalable, reliable and cost-efficient IT services. [![Image 2: Acronis Editorial Team](https://staticfiles.acronis.com/images/content/d85707ae91461544212d39836dc32b42.png)](https://www.acronis.com/en/blog/authors/acronis/ "Acronis Editorial Team") [Acronis Editorial Team](https://www.acronis.com/en/blog/authors/acronis/) 2 min read Last updated 24 April 2017 How often do you hear someone say, “I’m on the Internet”? Probably not as often in recent years, as the Internet has evolved to become such an essential part of our daily lives that we take it for granted. In other words, the Internet has become invisible (or unnoticeable)… and before long, IT services will become just as invisible. Our SVP of Strategy and CMO [Scott Crenshaw](http://www.acronis.com/pr/2012/09/26-12-54.html) recently discussed the future of ‘invisible’ IT in both [Data Center Knowledge](http://www.datacenterknowledge.com/archives/2012/12/26/2013-the-year-it-becomes-invisible-data-becomes-accessible-available-secure/) and [VMblog](http://vmblog.com/archive/2012/11/28/acronis-predictions-2013-the-year-the-cloud-becomes-invisible.aspx), noting that the exciting reality and full business value of trends like the cloud, big data and BYOD will finally emerge in 2013. In the New Year, invisible IT will offer users unprecedented data access through more scalable, reliable and cost-efficient IT services. Below are a few more ways IT will evolve in 2013: * _IT becomes invisible_ – the way the Internet has already. Virtualization is a commodity, and it’s everywhere. Now, virtualized environments must ensure data is on hand and accessible. If the Internet delivers instantly from everywhere and on demand, so should virtualization and, therefore, IT. Fundamentally, this is about end-point access and guaranteeing a seamless user experience. 2013 is the year virtualization means invisible IT. * _Big Data becomes highly available_ – Companies can be ‘Big Data biased,’ prioritizing data to ensure accessibility and availability for business critical functions, while preserving costs and resources. This involves a tiered storage strategy, with strategic implementations of physical, virtual and cloud infrastructure components. 2013 is the year organizations become data-organized. * _Cloud storage becomes a reality_ –The first generation of cloud addressed the nuts and bolts: virtualization, application mobility and hardware optimization. The new paradigm of the cloud is availability, access and assurance. A Forrester study has already found that companies can cut costs as much as [74 percent](https://www.nirvanix.com/downloads/analyst-reports/Forrester-Cloud-File-Storage-Costs-Less.pdf) by storing data in the cloud. 2013 is about making sure the cloud is ready to help sustain organizations. * _The enterprise accepts Apple_ – The [record millions](http://news.yahoo.com/ipad-mini-could-push-total-holiday-ipad-sales-114006673.html) of Apple products that entered the market this Holiday season means employees will be working on their own personal devices in 2013 whether IT likes it or not. BYOD is here to stay, and the enterprise must adapt and be Apple-ready, allowing users to connect, share and collaborate in a secure environment. * _The backup market shrinks_ – In 2013, more nimble disruptors will leapfrog the old guys that have difficulty handling new trends, to gain share and shrink the market. They’ll do it by emphasizing data access and availability and not just security. In 2013, IT will follow in the Internet’s footsteps, becoming invisible while simultaneously creating a more seamless user experience. The forward-looking enterprise isn’t hiding from IT trends that aren’t going away: virtualization, cloud, Big Data and BYOD. On the contrary, they are embracing these trends and finding ways to make them work for their business. 2013 is the year invisible IT makes data highly accessible, available and secure. [Cybersecurity](https://www.acronis.com/en/blog/tags/cybersecurity/) [Cyber protection](https://www.acronis.com/en/blog/tags/cyber-protection/) ## Written by ![Image 3: Acronis Editorial Team](https://staticfiles.acronis.com/images/content/d85707ae91461544212d39836dc32b42.png) Acronis Editorial Team Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. [Previous post](https://www.acronis.com/en/blog/posts/post-holiday-byod-party-could-cause-it-cliff-so-be-ready/) [The Post-Holiday BYOD Party Could Cause an IT Cliff – So be Ready!](https://www.acronis.com/en/blog/posts/post-holiday-byod-party-could-cause-it-cliff-so-be-ready/) [Next post](https://www.acronis.com/en/blog/posts/learn-state-channel-2013-next-weeks-live-webinar/) [Learn the State of the Channel for 2013 in Next Week’s Live Webinar](https://www.acronis.com/en/blog/posts/learn-state-channel-2013-next-weeks-live-webinar/) About Acronis Acronis is a leader in AI-native cyber protection, unifying data protection, cybersecurity, IT operations and hybrid infrastructure to deliver business continuity, security and compliance with less cost and complexity. More than 21,000 service providers trust Acronis to protect over 750,000 businesses in 150 countries. Acronis is headquartered in Schaffhausen, Switzerland. [Add as a preferred source on Google](https://google.com/preferences/source?q=acronis.com) ## Related stories Want to learn more? Read the latest stories featuring this solution on our blog. 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