--- title: Back Up Your Data! Even Google Can Fail You description: Many people trust social media or cloud services to back up their data, but the fact is, even a reputable service like Google can fail you. canonical_url: https://www.acronis.com/en/blog/posts/back-your-data-even-google-can-fail-you/ locale: en last_updated: 2026-10-27 --- [Acronis Blog](https://www.acronis.com/en/blog/) # Back Up Your Data! Even Google Can Fail You Cloud services and social media are inseparable from the lives of many of us. We share what is important and even not so important. We upload pictures and videos about our life events every day. [Learn More](https://www.acronis.com/en/products/cyber-protect/) [![Image 2: Gaidar Magdanurov](https://staticfiles.acronis.com/images/content/5fdf40f1e96ea6f14a2264eab3f1ddf9.png)](https://www.acronis.com/en/blog/authors/gaidar-magdanurov/ "Gaidar Magdanurov") [Gaidar Magdanurov,](https://www.acronis.com/en/blog/authors/gaidar-magdanurov/)President 2 min read Last updated 22 October 2022 Cloud services and social media are inseparable from the lives of many of us. We share what is important and even not so important. We upload pictures and videos about our life events every day. Many people who have used social media long enough have learned to trust that their posts are there, and they can always find them. People using public blog services have gotten used to having their content there all the time. But even the most reputable brands like Google can fail you – as it did for artist Dennis Cooper, whose blog and 14 years of work disappeared one day. Not that the problem is unique to Google’s Blogger service: hardware can fail, a virus may strike, or, in most of the cases, humans make mistakes. Sadly, many simply trust cloud services so much, that they keep their data only in one place, solely relying on the service of their choice. You may argue that disasters like the one with Dennis are seldom, and the chances are slim that it will happen to you. Nevertheless, people lose their data all the time. You may just occasionally read about big events like old photos disappearing from Facebook, or a bug in Dropbox leading to loss of 8,000 files because they are rare, but minor events happen all the time. And losing just one picture could be a major dramatic event for a particular person. Even if you use cloud services built specifically to store data, like OneDrive or Dropbox, there are still many ways to lose your information. You may accidentally delete a file or a folder, and the service will synchronize the change across all of your devices. Your files are likely gone, though there is still a chance to restore them. After a while, way beyond the time provided by a service to restore your files, you realize that your files are gone forever. Or you may be collaborating with others using a shared folder, and someone will delete files, or just stop sharing the folder with you. Or a virus may corrupt files or [ransomware](http://www.acronis.com/id-id/blog/posts/stand-ransomware-cloud-backup) may encrypt them. Someone can hack into your account and purge your precious files. There are just too many ways to lose data, to justify not having a backup. It is always a good idea to have multiple copies of your data in various location – on an external drive and another computer, NAS device or [Cloud storage](http://www.acronis.com/en-us/cloud/backup/). Even if you post to social media or host your data in cloud services – keep a copy under your control at all times. Stay safe and don’t forget to [back up](http://www.acronis.com/en-us/)! [Cybersecurity](https://www.acronis.com/en/blog/tags/cybersecurity/) [Cyber protection](https://www.acronis.com/en/blog/tags/cyber-protection/) ## Written by ![Image 3: Gaidar Magdanurov](https://staticfiles.acronis.com/images/content/5fdf40f1e96ea6f14a2264eab3f1ddf9.png) Gaidar Magdanurov President As a President at Acronis, Gaidar is responsible for partner enablement, education, and Acronis marketing organizations. He joined Acronis in 2013 as a Business Manager to CEO, becoming Vice President of online business and General Manager for consumer business in 2016, Chief Marketing Officer in 2017, Chief Success Officer in 2020, and President in 2023. Previously an investment director at venture capital fund Runa Capital, Gaidar was responsible for seed-stage investments, advising and educating entrepreneurs, supporting the business development of portfolio companies, and maintaining relationships with startup incubators and accelerators. Before Runa Capital, Gaidar served in various roles at Microsoft, from a technology evangelist to a Microsoft Seed Fund managing director. Before Microsoft, he worked as a software engineer and IT administrator for various companies. Gaidar holds a master’s degree in chemistry. [Previous post](https://www.acronis.com/en/blog/posts/re-examining-your-cloud-backup-post-brexit-world/) [Re-Examining Your Cloud Backup in a Post-Brexit World](https://www.acronis.com/en/blog/posts/re-examining-your-cloud-backup-post-brexit-world/) [Next post](https://www.acronis.com/en/blog/posts/breakthrough-acronis-backup-12-launched-market-without-hitch/) [Breakthrough Acronis Backup 12 Launched to Market without a Hitch](https://www.acronis.com/en/blog/posts/breakthrough-acronis-backup-12-launched-market-without-hitch/) About Acronis Acronis is a leader in AI-native cyber protection, unifying data protection, cybersecurity, IT operations and hybrid infrastructure to deliver business continuity, security and compliance with less cost and complexity. More than 21,000 service providers trust Acronis to protect over 750,000 businesses in 150 countries. Acronis is headquartered in Schaffhausen, Switzerland. [Add as a preferred source on Google](https://google.com/preferences/source?q=acronis.com) ## Related stories Want to learn more? Read the latest stories featuring this solution on our blog. [Acronis Blog](https://www.acronis.com/en/blog/) ![Image 4: stc Bahrain and Acronis partner to bring advanced endpoint security to businesses in Bahrain](https://staticfiles.acronis.com/images/blog-card/9600f3eea83b8f4e168ea6c1409c8c26.png) [stc Bahrain and Acronis partner to bring advanced endpoint security to businesses in Bahrain](https://www.acronis.com/en/blog/posts/stc-bahrain-and-acronis-partner-to-bring-endpoint-security-to-businesses/) We are proud to announce a strategic partnership with stc Bahrain, expanding access to advanced cybersecurity services for businesses across Bahrain. **October 26, 2026**3 min read ![Image 5: Introducing New Acronis CEO: Prakash Panjwani](https://staticfiles.acronis.com/images/blog-card/30cb571f6f1aaa131733e5727a4a250c.png) [Introducing New Acronis CEO: Prakash Panjwani](https://www.acronis.com/en/blog/posts/introducing-new-acronis-ceo-prakash-panjwani/) We are pleased to announce the appointment of our new Chief Executive Officer, Prakash Panjwani. A veteran cybersecurity CEO, Panjwani previously served as CEO of WatchGuard Technologies and SafeNet. **October 15, 2026**2 min read ![Image 6: Acronis expands MDR toward broader workspace protection](https://staticfiles.acronis.com/images/blog-card/18e90e89f5ec4ef0901f19008d4ccbf2.png) [Acronis expands MDR toward broader workspace protection](https://www.acronis.com/en/blog/posts/acronis-expands-mdr-toward-broader-workspace-protection/) Acronis is expanding the MDR service with capabilities that make this expertise easier to deliver and help partners address more risks. The developments build on a broader commitment to managed security: helping service providers protect the connected workspace while giving customers access to the expertise needed to investigate threats, respond effectively and maintain business continuity. **October 13, 2026**6 min read