--- title: "Backups and Business Continuity: Cavemen Were on to Something" description: The idea of a “backup” has been in place since man first started cherishing things that they valued. A smart caveman that loved a certain spear probably made an attempt to reproduce that in case it was to break. Since then we have changed a little, and there have been carbon copies, punch card backups, tape backups, etc. And for as long as electronic backups have been around, there have been relatively few major revolutions. Okay, sure, you can argue tapes, replication, virtualization, cloud and Big Data have all made people think about how they will back up the hybrid technologies. And every time a Sandy-like storm or major incident occurs, there’s always a sense of heightened awareness around backups and business continuity. But awareness doesn’t restore the data. I always love to hear about the people (and subsequent companies) that know that if they suffer a major data loss, they would be dead in the water, but still don’t change their habits after close calls. canonical_url: https://www.acronis.com/en/blog/posts/backups-and-business-continuity-cavemen-were-something/ locale: en last_updated: 2026-10-27 --- [Acronis Blog](https://www.acronis.com/en/blog/) # Backups and Business Continuity: Cavemen Were on to Something The idea of a “backup” has been in place since man first started cherishing things that they valued. A smart caveman that loved a certain spear probably made an attempt to reproduce that in case it was to break. Since then we have changed a little, and there have been carbon copies, punch card backups, tape backups, etc. And for as long as electronic backups have been around, there have been relatively few major revolutions. Okay, sure, you can argue tapes, replication, virtualization, cloud and Big Data have all made people think about how they will back up the hybrid technologies. And every time a Sandy-like storm or major incident occurs, there’s always a sense of heightened awareness around backups and business continuity. But awareness doesn’t restore the data. I always love to hear about the people (and subsequent companies) that know that if they suffer a major data loss, they would be dead in the water, but still don’t change their habits after close calls. [Learn More](https://www.acronis.com/en/products/cyber-protect/) [![Image 2: Seth Goodling](https://staticfiles.acronis.com/images/content/4ebd2c6ab90855a20d45286557169382.png)](https://www.acronis.com/en/blog/authors/seth-goodling/ "Seth Goodling") [Seth Goodling](https://www.acronis.com/en/blog/authors/seth-goodling/) 2 min read Last updated 01 September 2016 The idea of a “backup” has been in place since man first started cherishing things that they valued. A smart caveman that loved a certain spear probably made an attempt to reproduce that in case it was to break. Since then we have changed a little, and there have been carbon copies, punch card backups, tape backups, etc. And for as long as electronic backups have been around, there have been relatively few major revolutions. Okay, sure, you can argue tapes, replication, virtualization, cloud and Big Data have all made people think about how they will back up the hybrid technologies. And every time a Sandy-like storm or major incident occurs, there’s always a sense of heightened awareness around backups and business continuity. But awareness doesn’t restore the data. I always love to hear about the people (and subsequent companies) that know that if they suffer a major data loss, they would be dead in the water, but still don’t change their habits after close calls. There is a reason that the military, governments and even enterprise companies prepare for disasters by testing and retesting and running every possible worse-case scenario. And I have the feeling that most small businesses, as much as they value their data, do not put in even close to the amount of effort, time and money needed. But it’s never too late to start. This is where some clarity is needed. Do you prepare for a Sandy-like storm, a rogue employee, fire or tornado? What about the new temp who spilled a latte on his laptop? It’s a lot to consider and a “do what you can” approach is not going to cover most scenarios. Then, there is budget to consider. Where on the scale do you put backups? Does this fall in line less than salaries but more than office supplies? I have seen companies spend more on free soda for employees than they spend on backups. My point is: An equal trade-off is needed. Determine your specific backup needs for REALISTIC possibilities but don’t forget about the option that something extreme could happen. Take a look at all three flavors of backups, and remember: A backup is exactly that – a copy. Maybe it’s a copy from last night or from last week, probably on-site only – and it’s okay – but it won’t cure all. Disaster recovery is the ability to recover in the case of a disaster (duh). In this case, your data should be off-site and encrypted and that is more than the majority of your business neighbors. Those two words (off-site and encrypted) are the ounce of prevention in your pound of cure. Then there is business continuity. According to Wikipedia: “**Business continuity** is the activity performed by an organization to ensure that critical business functions will be available to customers, suppliers, regulators, and other entities that must have access to those functions.” Wow, suddenly, that feels like a responsibility when you add in customers and employees into the mix. It’s really about the preparedness. Things like having bare-metal recovery capability, secondary office locations, hardware on-call and an accurate, safe and reliable backup of mission-critical data. It doesn’t feel revolutionary, but in these days of where everything seems more important than backups, really, there’s nothing more important than the responsibility to keep your data intact and available. Is your data adequately protected and accessible? Share now! [Cybersecurity](https://www.acronis.com/en/blog/tags/cybersecurity/) [Cyber protection](https://www.acronis.com/en/blog/tags/cyber-protection/) ## Written by ![Image 3: Seth Goodling](https://staticfiles.acronis.com/images/content/4ebd2c6ab90855a20d45286557169382.png) Seth Goodling [Previous post](https://www.acronis.com/en/blog/posts/public-cloud-private-data-when-it-does-not-work-and-how-fix-it/) [Public Cloud for Private Data: When it Does Not Work and How to Fix it](https://www.acronis.com/en/blog/posts/public-cloud-private-data-when-it-does-not-work-and-how-fix-it/) [Next post](https://www.acronis.com/en/blog/posts/law-firms-online-backup-and-disaster-recovery-made-simple/) [For Law Firms: Online Backup and Disaster Recovery Made Simple](https://www.acronis.com/en/blog/posts/law-firms-online-backup-and-disaster-recovery-made-simple/) About Acronis Acronis is a leader in AI-native cyber protection, unifying data protection, cybersecurity, IT operations and hybrid infrastructure to deliver business continuity, security and compliance with less cost and complexity. More than 21,000 service providers trust Acronis to protect over 750,000 businesses in 150 countries. Acronis is headquartered in Schaffhausen, Switzerland. [Add as a preferred source on Google](https://google.com/preferences/source?q=acronis.com) ## Related stories Want to learn more? Read the latest stories featuring this solution on our blog. 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