--- title: "Data Is Increasingly Difficult to Back Up: 8 Noble Truths" description: "Second Nobel Truth for business: how IT should re-evaluate business's data protection strategies when data becomes overwhelming" canonical_url: https://www.acronis.com/en/blog/posts/data-increasingly-difficult-back-8-noble-truths/ locale: en last_updated: 2026-10-27 --- [Acronis Blog](https://www.acronis.com/en/blog/) # Data Is Increasingly Difficult to Back Up: 8 Noble Truths To help organizations better understand the challenges of backup, disaster recovery and secure access, Acronis has created the "8 Noble Truths" of data protection. To view all 8 Noble Truths, please download the whitepaper. This is the second post in an eight-part series to help you protect your data: [Learn More](https://www.acronis.com/en/products/cyber-protect/) [![Image 2: Acronis Editorial Team](https://staticfiles.acronis.com/images/content/d85707ae91461544212d39836dc32b42.png)](https://www.acronis.com/en/blog/authors/acronis/ "Acronis Editorial Team") [Acronis Editorial Team](https://www.acronis.com/en/blog/authors/acronis/) 2 min read Last updated 12 July 2017 _\_To help organizations better understand the challenges of [backup](https://www.acronis.com/en-us/business/backup/), [disaster recovery](https://www.acronis.com/en-us/business/disaster-recovery/)and secure access, Acronis has created the "8 Noble Truths" of data protection. To view all 8 Noble Truths, please [download the whitepaper](http://promo.acronis.com/AMER-FY14-Q3-NAM-EN-8\\_Noble\\_Truths\\_Email.html?sfdc\\_campaignID=70150000000wS21&sfdc\\_campaign\\_status=AMER-FY14-Q3-NAM-EN-8\\_Noble\\_Truths\\_Social\\_Media)\_ \_. This is the second post in an\_[\_eight-part series\_](https://www.acronis.com/en-us/blog/tags/8-noble-truths)\_to help you protect your data\_:_ Business functions today are increasingly digitized. As a result, there’s more data on more devices and in more places that IT must protect and store every day. Companies are finding that even the smallest details are worth backing up, not only to save recovery time should data go missing, but also to ensure that people can glean valuable insights from the ever-growing trove of data. So, what keeps companies from protecting their data? Here are several factors that explain why data backup is more difficult — and more important — than ever: ### More Data Data creation is exploding: * By 2020, the digital world will reach 40 trillion gigabytes, according to IDC research * 90 percent of the world’s data was created in the past two years, according to IBM * 87 percent of U.S. adults are on the Internet, says one Pew Internet study * 250 billion photos have been uploaded to Facebook * 35 million “selfies” are published each day on Instagram * 400 million tweets are posted each day on[Twitter](http://subzeroblog.acronis.com/posts/whats-store-future-your-data) ### In More Places With near-constant connectedness, companies are producing more data, in more places and from more types of devices. And that data deluge doesn’t show any signs of slowing. Mobile and social technologies have further increased the amount and type of data that businesses produce — and there’s no end in sight. ### On More Devices The emerging “Internet of Things” technology trend will multiply the amount of data that business produce, protect and analyze. By 2020, Cisco predicts that there will be up to 50 billion connected devices. In tandem, backup windows are shrinking. “Today, we have everything from heart monitors to traffic cameras to smart refrigerators that can be used to collect and monitor data,” [says Joel Berman](http://subzeroblog.acronis.com/posts/what-internet-things-means-big-data-storage), Acronis Fellow and longtime IT expert. IT professionals must rethink how they protect any data across all locations to ensure their company can derive value from the loads of data produced every day. Unreliable (or non-existent) backup strategies, however, put company data at risk and limit decision makers’ ability to derive value from company data. A study last year by Spiceworks found that 45 percent of small businesses had suffered a data loss and that 14 percent of them were never able to recover the data. And [65 percent of organizations](https://www.acronis.com/en-us/cloud/backup/rule-321/) aren’t ready for natural disasters, failing to back up data to the cloud. A more alarming statistic is that 72 percent of companies go out of business within two years following a major data loss. The world has changed, and legacy backup technologies and methods that worked five years ago simply won’t suffice. As digital data becomes more prevalent, IT must re-evaluate their data protection strategies [in order to protect any data, across any location, in any environment](https://www.acronis.com/en-us/business/backup-advanced/any-data/). [_Image via Can Stock Photo_] **_READ MORE:_** * [Data is Everything](https://www.acronis.com/en-us/blog/posts/data-everything-8-noble-truths/) (Noble Truth #1) [Cybersecurity](https://www.acronis.com/en/blog/tags/cybersecurity/) [Cyber protection](https://www.acronis.com/en/blog/tags/cyber-protection/) ## Written by ![Image 3: Acronis Editorial Team](https://staticfiles.acronis.com/images/content/d85707ae91461544212d39836dc32b42.png) Acronis Editorial Team Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. [Previous post](https://www.acronis.com/en/blog/posts/introducing-acronis-disk-director-12-next-generation-data-protection/) [Introducing Acronis Disk Director 12: The Next Generation of Data Protection](https://www.acronis.com/en/blog/posts/introducing-acronis-disk-director-12-next-generation-data-protection/) [Next post](https://www.acronis.com/en/blog/posts/joyents-data-center-mishap-and-sonys-185-tb-cassette-tape-weekly-roundup/) [Joyent's Data Center Mishap and Sony's 185 TB Cassette Tape: Weekly Roundup](https://www.acronis.com/en/blog/posts/joyents-data-center-mishap-and-sonys-185-tb-cassette-tape-weekly-roundup/) About Acronis Acronis is a leader in AI-native cyber protection, unifying data protection, cybersecurity, IT operations and hybrid infrastructure to deliver business continuity, security and compliance with less cost and complexity. More than 21,000 service providers trust Acronis to protect over 750,000 businesses in 150 countries. Acronis is headquartered in Schaffhausen, Switzerland. [Add as a preferred source on Google](https://google.com/preferences/source?q=acronis.com) ## Related stories Want to learn more? Read the latest stories featuring this solution on our blog. [Acronis Blog](https://www.acronis.com/en/blog/) ![Image 4: stc Bahrain and Acronis partner to bring advanced endpoint security to businesses in Bahrain](https://staticfiles.acronis.com/images/blog-card/9600f3eea83b8f4e168ea6c1409c8c26.png) [stc Bahrain and Acronis partner to bring advanced endpoint security to businesses in Bahrain](https://www.acronis.com/en/blog/posts/stc-bahrain-and-acronis-partner-to-bring-endpoint-security-to-businesses/) We are proud to announce a strategic partnership with stc Bahrain, expanding access to advanced cybersecurity services for businesses across Bahrain. **October 26, 2026**3 min read ![Image 5: Introducing New Acronis CEO: Prakash Panjwani](https://staticfiles.acronis.com/images/blog-card/30cb571f6f1aaa131733e5727a4a250c.png) [Introducing New Acronis CEO: Prakash Panjwani](https://www.acronis.com/en/blog/posts/introducing-new-acronis-ceo-prakash-panjwani/) We are pleased to announce the appointment of our new Chief Executive Officer, Prakash Panjwani. A veteran cybersecurity CEO, Panjwani previously served as CEO of WatchGuard Technologies and SafeNet. **October 15, 2026**2 min read ![Image 6: Acronis expands MDR toward broader workspace protection](https://staticfiles.acronis.com/images/blog-card/18e90e89f5ec4ef0901f19008d4ccbf2.png) [Acronis expands MDR toward broader workspace protection](https://www.acronis.com/en/blog/posts/acronis-expands-mdr-toward-broader-workspace-protection/) Acronis is expanding the MDR service with capabilities that make this expertise easier to deliver and help partners address more risks. The developments build on a broader commitment to managed security: helping service providers protect the connected workspace while giving customers access to the expertise needed to investigate threats, respond effectively and maintain business continuity. **October 13, 2026**6 min read