--- title: "Disasters Are Inevitable; Data Loss Doesn’t Have To Be: 8 Noble Truths" description: "Third Nobel Truth for businesses: be prepared to data loss. It is not the question if, it is the question when. But you can prevent it." canonical_url: https://www.acronis.com/en/blog/posts/disasters-are-inevitable-data-loss-doesnt-have-be-8-noble-truths/ locale: en last_updated: 2026-10-27 --- [Acronis Blog](https://www.acronis.com/en/blog/) # Disasters Are Inevitable; Data Loss Doesn’t Have To Be: 8 Noble Truths To help organizations better understand the challenges of backup, disaster recovery and secure access, Acronis has created the "8 Noble Truths" of data protection. To view all 8 Noble Truths, please download the whitepaper. This is the third post in an eight-part series to help you protect your data: [Learn More](https://www.acronis.com/en/products/cyber-protect/) [![Image 2: Acronis Editorial Team](https://staticfiles.acronis.com/images/content/d85707ae91461544212d39836dc32b42.png)](https://www.acronis.com/en/blog/authors/acronis/ "Acronis Editorial Team") [Acronis Editorial Team](https://www.acronis.com/en/blog/authors/acronis/) 2 min read Last updated 23 April 2017 _\_To help organizations better understand the challenges of backup, disaster recovery and secure access, Acronis has created the "8 Noble Truths" of data protection. To view all 8 Noble Truths, please [download the whitepaper](http://promo.acronis.com/AMER-FY14-Q3-NAM-EN-8\\_Noble\\_Truths\\_Email.html?sfdc\\_campaignID=70150000000wS21&sfdc\\_campaign\\_status=AMER-FY14-Q3-NAM-EN-8\\_Noble\\_Truths\\_Social\\_Media)\_ \_. This is the third post in an\_[\_eight-part series\_](http://www.acronis.com/en-us/blog/tags/8-noble-truths)\_to help you protect your data\_:_ How many times have you heard stories about people whose hard drives crash, or who run their phone through the washing machine or leave it at a bar? Mistakes happen, and hardware like laptops and mobile devices eventually fail. The[median expected lifetime](http://subzeroblog.acronis.com/posts/infographic-odds-losing-your-data) of a hard drive is six years, but more than five percent die within the first year. The devices themselves are valuable, but the data on those devices makes the loss even worse. “While you might think your hardware is reliable, in reality it is not," Nat Maple, general manager at Acronis, writes on TechRadar. "Everything (yes, everything) fails, and once it does, all the important information you’ve stored on that device can be lost. In fact, it is not a question of if a piece of technology will fail — it is when. ### Data Loss Culprits Vulnerabilities within a business can also put data at risk, often without IT’s knowledge. In 2009, blogging platform JournalSpace lost all data on its main database. The culprit? A disgruntled IT employee who had access to the company’s systems. A Cisco survey found that 20 percent of IT professionals consider disgruntled employees as the biggest insider threat to company data. The recent Heartbleed bug exposed another hidden risk to company data: malware. The Canada Revenue Agency was among the first organizations to publicly admit that it lost data after news of the Heartbleed vulnerability broke in April. Regardless of the cause — whether disgruntled employees, innocent human error, malware, freak accidents or even natural disasters — data loss can be permanent. Consider the medical records lost during Hurricane Katrina, or business’ system configurations, custom software code and patches lost during Hurricane Sandy. ### Data Loss: The Here and Now You might say that your IT department is top-notch, but even the most prepared teams aren’t immune to data loss. A recent Microsoft Azure failure caused Dedoose, a data analysis company used by scientists and researchers, to lose more than three weeks of customer data. In another famous case, Pixar nearly lost “Toy Story 2” after an employee hit the “remove all” command. The company realized its backup hadn’t been working for a month, though it was able to retrieve the deleted content from an employee’s personal computer. Data loss stories don’t need to end in disaster — that is, if the data is properly backed up. But many factors put data at risk, including outdated or nonexistent backup strategies. IT needs new generation approaches to data protection, combined with established tactics like the “[3-2-1” rule](http://www.acronis.com/en-us/blog/posts/3-2-1-simple-rule-complex-data-protection), to mitigate data loss risks. It’s human nature to assume that nothing will happen to your business’s data. But don’t ignore the reality: data loss is not a question of if, but when. _Read more:_ * [Data is Everything](http://subzeroblog.acronis.com/posts/data-everything-8-noble-truths) (Noble Truth #1) * [Data is Increasingly Difficult to Back Up](http://subzeroblog.acronis.com/posts/data-increasingly-difficult-back-8-noble-truths) (Noble Truth #2) [I _mage via Can Stock Photo_] [Cybersecurity](https://www.acronis.com/en/blog/tags/cybersecurity/) [Cyber protection](https://www.acronis.com/en/blog/tags/cyber-protection/) ## Written by ![Image 3: Acronis Editorial Team](https://staticfiles.acronis.com/images/content/d85707ae91461544212d39836dc32b42.png) Acronis Editorial Team Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. [Previous post](https://www.acronis.com/en/blog/posts/what-apples-deeper-mobile-desktop-integration-means-it-weekly-roundup/) [What Apple's Deeper Mobile, Desktop Integration Means for IT: Weekly Roundup](https://www.acronis.com/en/blog/posts/what-apples-deeper-mobile-desktop-integration-means-it-weekly-roundup/) [Next post](https://www.acronis.com/en/blog/posts/how-smartphone-kill-switch-laws-affect-data-security/) [How Smartphone Kill-Switch Laws Affect Data Security](https://www.acronis.com/en/blog/posts/how-smartphone-kill-switch-laws-affect-data-security/) About Acronis Acronis is a leader in AI-native cyber protection, unifying data protection, cybersecurity, IT operations and hybrid infrastructure to deliver business continuity, security and compliance with less cost and complexity. More than 21,000 service providers trust Acronis to protect over 750,000 businesses in 150 countries. Acronis is headquartered in Schaffhausen, Switzerland. [Add as a preferred source on Google](https://google.com/preferences/source?q=acronis.com) ## Related stories Want to learn more? Read the latest stories featuring this solution on our blog. [Acronis Blog](https://www.acronis.com/en/blog/) ![Image 4: stc Bahrain and Acronis partner to bring advanced endpoint security to businesses in Bahrain](https://staticfiles.acronis.com/images/blog-card/9600f3eea83b8f4e168ea6c1409c8c26.png) [stc Bahrain and Acronis partner to bring advanced endpoint security to businesses in Bahrain](https://www.acronis.com/en/blog/posts/stc-bahrain-and-acronis-partner-to-bring-endpoint-security-to-businesses/) We are proud to announce a strategic partnership with stc Bahrain, expanding access to advanced cybersecurity services for businesses across Bahrain. **October 26, 2026**3 min read ![Image 5: Introducing New Acronis CEO: Prakash Panjwani](https://staticfiles.acronis.com/images/blog-card/30cb571f6f1aaa131733e5727a4a250c.png) [Introducing New Acronis CEO: Prakash Panjwani](https://www.acronis.com/en/blog/posts/introducing-new-acronis-ceo-prakash-panjwani/) We are pleased to announce the appointment of our new Chief Executive Officer, Prakash Panjwani. A veteran cybersecurity CEO, Panjwani previously served as CEO of WatchGuard Technologies and SafeNet. **October 15, 2026**2 min read ![Image 6: Acronis expands MDR toward broader workspace protection](https://staticfiles.acronis.com/images/blog-card/18e90e89f5ec4ef0901f19008d4ccbf2.png) [Acronis expands MDR toward broader workspace protection](https://www.acronis.com/en/blog/posts/acronis-expands-mdr-toward-broader-workspace-protection/) Acronis is expanding the MDR service with capabilities that make this expertise easier to deliver and help partners address more risks. The developments build on a broader commitment to managed security: helping service providers protect the connected workspace while giving customers access to the expertise needed to investigate threats, respond effectively and maintain business continuity. **October 13, 2026**6 min read