--- title: Highlights from MSP Global 2024 in Barcelona description: "Two words dominated the show floor at MSP Global 2024: Go native. But what does that mean? It’s a reference to natively integrated cybersecurity, data protection and endpoint management offered in a single, comprehensive solution. In this blog, we reflect on key takeaways from the exciting and eye-opening event." canonical_url: https://www.acronis.com/en/blog/posts/highlights-from-msp-global-2024-in-barcelona/ locale: en last_updated: 2026-10-11 --- [Acronis Blog](https://www.acronis.com/en/blog/) # Highlights from MSP Global 2024 in Barcelona Two words dominated the show floor at MSP Global 2024: Go native. But what does that mean? It’s a reference to natively integrated cybersecurity, data protection and endpoint management offered in a single, comprehensive solution. In this blog, we reflect on key takeaways from the exciting and eye-opening event. [Try Now](https://www.acronis.com/en/products/cloud/trial/) [![Image 2: Lee Pender](https://staticfiles.acronis.com/images/content/96b4b6d9ceee3c624b79f42543d1d633.png)](https://www.acronis.com/en/blog/authors/lee-pender/ "Lee Pender") [Lee Pender,](https://www.acronis.com/en/blog/authors/lee-pender/)Senior Content Marketing Manager 5 min read Last updated 22 May 2026 Held in Barcelona in October, [MSP Global 2024](https://mspglobal.com/attendees/) attracted more than 1,800 attendees, including nearly 700 Acronis partners and more than 100 expert speakers. Many of them focused their attention on “Go Native.” Those two words dominated the show floor at MSP Global 2024. But what does that mean? It’s a reference to natively integrated cybersecurity, data protection and endpoint management offered in a single, comprehensive solution. Native integration of critical functions is equally critical to both MSP growth and IT efficiency. “It is imperative that MSPs provide reliable cybersecurity to customers with diverse IT environments and constrained budgets,” Acronis President [Gaidar Magdanurov](https://www.acronis.com/en/blog/authors/gaidar-magdanurov/) said. “Acronis natively integrates cybersecurity and data protection that enables MSPs to offer top-notch security without the complexity and significant overhead of traditional nonintegrated tools.” ## Product innovation 2024 has been another busy year for cyberattackers, but Acronis has responded by offering natively integrated cybersecurity and data protection capabilities in a unified solution. In fact, Acronis has launched more solutions, capabilities and improvements in 2024 than in any previous year. In his welcome speech at Acronis Partner Day, Acronis CEO Ezequiel Steiner shared a look at the past, present and future of [Acronis cybersecurity solutions.](https://youtu.be/qeclm2-mkCg?t=132) New this year are [Device Sense™](https://www.acronis.com/en/blog/posts/device-sense-discover-identify-and-protect-all-devices-in-clients-networks/) for discovering, protecting and identifying clients’ networked devices, expanded AI and ML capabilities, [security awareness training](https://www.acronis.com/en/products/cloud/cyber-protect/security-awareness-training/), security posture management for Microsoft 365, automated software deployment and an early access program for email archiving for Microsoft 365. Steiner remarked that Acronis remains committed to strong investments in product development. In fact, he said that compared to industry benchmarks, Acronis invests more in development than other vendors. Research and development will remain at the core of the solutions Acronis develops to deliver exceptional value to MSPs and their clients. ## Roller coasters and footballers were the main attractions Held at the PortAventura Convention Centre, MSP Global included not only PortAventura Park’s thrilling roller coaster and amusement park rides, but also a fantastic lineup of speakers and stars. Aside from Acronis executives, luminaries and special guests included [Keren Elazari](http://www.ted.com/talks/keren_elazari_hackers_the_internet_s_immune_system), The Friendly Hacker and TED speaker who shared firsthand insights into cybersecurity and the unique challenges women face in the fast-evolving world of tech, and [Charlie Brooker](https://time.com/collection/time100-ai/6309462/charlie-brooker/), creator, writer and showrunner of the hit sci-fi series Black Mirror, who talked about the world’s technological trajectory and how MSPs can serve as guides toward a positive outcome. Also present and making appearances were several former professional footballers, including [Nigel Winterburn](https://www.arsenal.com/historic/players/nigel-winterburn) of Arsenal Football Club, as well as [Shaun Wright-Phillips](https://www.mancity.com/mancitylegends/wright-phillips-shaun) and [Joleon Lescott](https://www.mancity.com/wnrh/joleon-lescott), who starred for the Manchester City Football Club. ![Image 3: Figure 1. Shaun Wright-Phillips Manchester City football legend](https://staticfiles.acronis.com/images/content/39625df13ced557ad147a2cb76065630.png) Figure 1. Shaun Wright-Phillips Manchester City football legend ## TRU Security stays ahead of the curve The [Acronis Threat Research Unit (TRU)](https://www.acronis.com/en/tru/) delivered a compelling presentation on the expanding threat landscape. The Chief Development Officer, and Robert Neumann, Head of the Cyber Protection Operations Center, shared the stage to showcase a highly sophisticated, targeted attack that is delivered by using an archaic version of Microsoft Word; to explain why the right MSP security solution matters; and share their vision for the future of cyber research. In his discussion on advanced persistent treats (APTs), Grebennikoff warned, “Ten years ago, APTs were mostly focused on larger companies, enterprises or government entities. Right now, APTs are around the corner, and **anyone** can be a target.” ![Image 4: Figure 2. Robert Neumann, Head of the Cyber Protection Operations Center, Acronis](https://staticfiles.acronis.com/images/content/38afa91fc80f2434669d24981e2274c6.png) Figure 2. Robert Neumann, Head of the Cyber Protection Operations Center, Acronis Neumann broke down how stealthy backdoor attacks unfold. He noted that these attacks are evasive because they can silence popular EDR products and carry out stealthy operations with in-memory footprints. They’re highly sophisticated and targeted, and exploit executable file vulnerabilities. To learn more, watch [a recording of the presentation](https://youtu.be/bJIftM1Xc_I?t=15). ## “And the winner is...” Celebrating Acronis Partners Acronis also recognized our partners on Partner Day with the Acronis #CyberFit Partner Awards ceremony. The celebration featured six award categories, along with special recognition for each region’s Service Provider Partner of the Year and Distributor of the Year. Award winners demonstrated exceptionally strong dedication, innovation and loyalty as Acronis partners. ![Image 5: Figure 3. Acronis #CyberFit Partner Awards ceremony](https://staticfiles.acronis.com/images/content/b4a38d6b40cd3788558e7c8c8302dd80.png) Figure 3. Acronis #CyberFit Partner Awards ceremony The six award winners in each category included: 1. #CyberFit Innovation Award: [IT First Responder](https://itfirstresponder.com/) 2. #CyberFit Loyalty Award: [IONOS](https://www.ionos.com/) 3. #CyberFit Exceptional Marketing Recognition Award: [TAROX](https://www.tarox.de/) 4. #CyberFit New Partner Award: [Sentry Computing](https://sentrycomputing.com/) 5. #CyberFit Cloud Transformation: [Algar Telecom](https://www.algar.com.br/en/home-2/) 6. #CyberFit Cyber Platform Partner: [ConnectWise](https://www.connectwise.com/) Acronis celebrates these award winners and their unwavering commitment, not only to Acronis, but also to their clients. The winners have shown remarkable enthusiasm to drive greater value for clients using the Acronis platform. ## The curtains have closed, but threats are still lurking MSP Global provided the perfect opportunity for partners of all sizes to expand their networks. As [Steve Jobs once said](https://www.inc.com/marcel-schwantes/steve-jobs-said-technology-is-nothing-heres-what-he-actually-thought-will-lead-to-your-success.html), “Technology is nothing. What’s important is that you have faith in people, that they’re basically good and smart — and if you give them tools, they’ll do wonderful things with them. Tools are just tools. They either work, or they don’t work.” Providing effective cybersecurity is not only about having the right technology, but also leveraging the resources and relationships within reach. Cybersecurity, IT and MSP leaders can learn from one another when they make connections. Adversaries will continue their attacks and try to bypass protection measures, but MSPs can respond when they get together and “Go Native” with robust cyber protection and strong partnerships between vendors, MSPs and clients. [MSP cybersecurity](https://www.acronis.com/en/blog/tags/msp-cybersecurity/) ## Written by ![Image 6: Lee Pender](https://staticfiles.acronis.com/images/content/96b4b6d9ceee3c624b79f42543d1d633.png) Lee Pender Senior Content Marketing Manager Lee was a journalist in the technology industry for 15 years, writing for and managing publications that served both IT and partner audiences. His experience as a corporate content creator includes tenures with an MSP and a provider of tax-compliance services. He writes about a variety of topics for Acronis, including cybersecurity trends, MSP management, emerging technologies and product updates. [Previous post](https://www.acronis.com/en/blog/posts/gen-zs-digital-first-life-poses-a-threat-to-msp-clients/) [Gen Z’s digital-first life poses a threat to MSP clients](https://www.acronis.com/en/blog/posts/gen-zs-digital-first-life-poses-a-threat-to-msp-clients/) [Next post](https://www.acronis.com/en/blog/posts/how-does-security-awareness-training-keep-msps-out-of-trouble/) [How does security awareness training keep MSPs out of trouble?](https://www.acronis.com/en/blog/posts/how-does-security-awareness-training-keep-msps-out-of-trouble/) About Acronis Acronis is a leader in AI-native cyber protection, unifying data protection, cybersecurity, IT operations and hybrid infrastructure to deliver business continuity, security and compliance with less cost and complexity. More than 21,000 service providers trust Acronis to protect over 750,000 businesses in 150 countries. Acronis is headquartered in Schaffhausen, Switzerland. [Add as a preferred source on Google](https://google.com/preferences/source?q=acronis.com) ## Related stories Want to learn more? Read the latest stories featuring this solution on our blog. [Acronis Blog](https://www.acronis.com/en/blog/) ![Image 7: From AI vision to MSP action: The journey continues this October](https://staticfiles.acronis.com/images/blog-card/65821c3bd72f935cd680e584fe43de66.png) [From AI vision to MSP action: The journey continues this October](https://www.acronis.com/en/blog/posts/from-ai-vision-to-msp-action-the-journey-continues-this-october/) The first event answered why AI matters and the second event demonstrated what's possible. 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Through the Acronis #TeamUp Program and Acronis #SportsIgnite Program, participating MSPs can use opportunities such as premium hospitality, business development events, brand exposure **September 11, 2026**5 min read ![Image 9: IEC 62443: the industrial cybersecurity standard explained](https://staticfiles.acronis.com/images/blog-card/b9ffaf41bd2bebd037b7b210e1e1974a.png) [IEC 62443: the industrial cybersecurity standard explained](https://www.acronis.com/en/blog/posts/iec-62443-explained/) What is IEC 62443? A practitioner's guide to security levels, zones and conduits, certification types, and how it maps to NIS2 and NIST SP 800-82. **September 09, 2026**13 min read