--- title: How To Not Lose Your Data description: Once again I’ll start by citing a very nice story that came out today. This time, it’s David Gewirtz at ZDNet writing about the data that was lost in the Amazon outage last week. canonical_url: https://www.acronis.com/en/blog/posts/how-not-lose-your-data/ locale: en last_updated: 2026-10-27 --- [Acronis Blog](https://www.acronis.com/en/blog/) # How To Not Lose Your Data Once again I’ll start by citing a very nice story that came out today. This time, it’s David Gewirtz at ZDNet writing about the data that was lost in the Amazon outage last week. [![Image 2: Acronis Editorial Team](https://staticfiles.acronis.com/images/content/d85707ae91461544212d39836dc32b42.png)](https://www.acronis.com/en/blog/authors/acronis/ "Acronis Editorial Team") [Acronis Editorial Team](https://www.acronis.com/en/blog/authors/acronis/) 1 min read Last updated 26 January 2015 Once again I’ll start by citing a very nice story that came out today. This time, it’s David Gewirtz at ZDNet writing about the data that was lost in the Amazon outage last week. Gewirtz lays out some excellent advice for his readers, including something that I would like to expand upon. He suggests, “If all your data’s in the cloud, back up to a local environment.” This is a great idea, but not totally obvious to many businesses thinking about shifting their IT data centers to the cloud. Having backups, and backups of backups, is vital, and many companies will never feel safer than when they have one of those copies on their premises. But Gewirtz highlights one reason more companies don’t do this when he exhorts, “If you don’t know how to back up those live databases, learn. If you don’t know how to extract data from your running systems, figure it out.” I say, don’t bother to figure it out – let your cloud provider do it for you. Enterprise cloud providers like nScaled see that this is an obstacle for cloud adoption and for having a rock solid backup / disaster recovery plan, so we’ve taken care of it, so our customers don’t have to. It’s hard to do frequent, top-to-bottom snapshots of multiple systems, and it requires some hairy technology. The point of using cloud data centers is to reduce the IT burden, not increase it, especially in crucial (risk to company of data loss) but not strategic (doesn’t generate a business advantage) areas like backup. [Cybersecurity](https://www.acronis.com/en/blog/tags/cybersecurity/) [Cyber protection](https://www.acronis.com/en/blog/tags/cyber-protection/) ## Written by ![Image 3: Acronis Editorial Team](https://staticfiles.acronis.com/images/content/d85707ae91461544212d39836dc32b42.png) Acronis Editorial Team Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. [Previous post](https://www.acronis.com/en/blog/posts/why-amazon-outage-not-end-cloud/) [Why the Amazon Outage is Not the End of the Cloud](https://www.acronis.com/en/blog/posts/why-amazon-outage-not-end-cloud/) [Next post](https://www.acronis.com/en/blog/posts/enterprises-need-clouds-not-droplets/) [Enterprises Need Clouds, Not Droplets](https://www.acronis.com/en/blog/posts/enterprises-need-clouds-not-droplets/) About Acronis Acronis is a leader in AI-native cyber protection, unifying data protection, cybersecurity, IT operations and hybrid infrastructure to deliver business continuity, security and compliance with less cost and complexity. More than 21,000 service providers trust Acronis to protect over 750,000 businesses in 150 countries. Acronis is headquartered in Schaffhausen, Switzerland. [Add as a preferred source on Google](https://google.com/preferences/source?q=acronis.com) ## Related stories Want to learn more? Read the latest stories featuring this solution on our blog. [Acronis Blog](https://www.acronis.com/en/blog/) ![Image 4: stc Bahrain and Acronis partner to bring advanced endpoint security to businesses in Bahrain](https://staticfiles.acronis.com/images/blog-card/9600f3eea83b8f4e168ea6c1409c8c26.png) [stc Bahrain and Acronis partner to bring advanced endpoint security to businesses in Bahrain](https://www.acronis.com/en/blog/posts/stc-bahrain-and-acronis-partner-to-bring-endpoint-security-to-businesses/) We are proud to announce a strategic partnership with stc Bahrain, expanding access to advanced cybersecurity services for businesses across Bahrain. **October 26, 2026**3 min read ![Image 5: Introducing New Acronis CEO: Prakash Panjwani](https://staticfiles.acronis.com/images/blog-card/30cb571f6f1aaa131733e5727a4a250c.png) [Introducing New Acronis CEO: Prakash Panjwani](https://www.acronis.com/en/blog/posts/introducing-new-acronis-ceo-prakash-panjwani/) We are pleased to announce the appointment of our new Chief Executive Officer, Prakash Panjwani. A veteran cybersecurity CEO, Panjwani previously served as CEO of WatchGuard Technologies and SafeNet. **October 15, 2026**2 min read ![Image 6: Acronis expands MDR toward broader workspace protection](https://staticfiles.acronis.com/images/blog-card/18e90e89f5ec4ef0901f19008d4ccbf2.png) [Acronis expands MDR toward broader workspace protection](https://www.acronis.com/en/blog/posts/acronis-expands-mdr-toward-broader-workspace-protection/) Acronis is expanding the MDR service with capabilities that make this expertise easier to deliver and help partners address more risks. The developments build on a broader commitment to managed security: helping service providers protect the connected workspace while giving customers access to the expertise needed to investigate threats, respond effectively and maintain business continuity. **October 13, 2026**6 min read