--- title: "Infographic: Backin' Up The Data" description: "In a recent survey conducted by Acronis, people were asked they value more: their data or their device. The overwhelming answer was data, including precious (and often irreplaceable) photos, videos, music and contacts. However, people are notorious for not backing up that digital data. According to the survey, 40 percent of people hadn't backed up in at least three months." canonical_url: https://www.acronis.com/en/blog/posts/infographic-backin-data/ locale: en last_updated: 2026-10-27 --- [Acronis Blog](https://www.acronis.com/en/blog/) # Infographic: Backin' Up The Data In a recent survey conducted by Acronis, people were asked they value more: their data or their device. The overwhelming answer was data, including precious (and often irreplaceable) photos, videos, music and contacts. However, people are notorious for not backing up that digital data. According to the survey, 40 percent of people hadn't backed up in at least three months. [Learn More](https://www.acronis.com/en/products/cyber-protect/) [![Image 2: Acronis Editorial Team](https://staticfiles.acronis.com/images/content/d85707ae91461544212d39836dc32b42.png)](https://www.acronis.com/en/blog/authors/acronis/ "Acronis Editorial Team") [Acronis Editorial Team](https://www.acronis.com/en/blog/authors/acronis/) 1 min read Last updated 23 April 2017 In a recent [survey conducted by Acronis](http://subzeroblog.acronis.com/posts/survey-whats-worth-more-data-or-device-consumers-value-photos-above-all-few-protect-digital), people were asked they value more: their data or their device. The overwhelming answer was data, including precious (and often irreplaceable) photos, videos, music and contacts. However, people are notorious for not backing up that digital data. According to the survey, 40 percent of people hadn't backed up in at least three months. What's more, only 24 of respondents said they back up their data regularly, while 20 percent said they have lost an important device. So, why don't more people make the effort to back up? Nat Maple, senior vice president and general manager at Acronis, writes in re/code that security — or rather perceived insecurity — is to blame. 'Recent high-profile data breach cases have highlighted our chief concern — that our data isn't safe when it's not handled directly by us." For those who don't back up their data (and even for the 24 percent who do but might need extra motivation), consider this infographic on the importance of data protection and easy steps to keep those digital memories safe and sound: ![Image 3: backing up data infographics](https://staticfiles.acronis.com/images/content/95db6cb8009e8805bd1d05cd73c238dc.png) backing up data infographics [Cybersecurity](https://www.acronis.com/en/blog/tags/cybersecurity/) [Cyber protection](https://www.acronis.com/en/blog/tags/cyber-protection/) ## Written by ![Image 4: Acronis Editorial Team](https://staticfiles.acronis.com/images/content/d85707ae91461544212d39836dc32b42.png) Acronis Editorial Team Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. [Previous post](https://www.acronis.com/en/blog/posts/so-long-microsoft-xp-and-what-dark-clouds-mean-it-weekly-roundup/) [So Long Microsoft XP and What Dark Clouds Mean For IT: Weekly Roundup](https://www.acronis.com/en/blog/posts/so-long-microsoft-xp-and-what-dark-clouds-mean-it-weekly-roundup/) [Next post](https://www.acronis.com/en/blog/posts/cloud-vendor-buyers-guide-4-ways-make-choice-breeze/) [Cloud Vendor Buyer's Guide: 4 Ways to Make the Choice a Breeze](https://www.acronis.com/en/blog/posts/cloud-vendor-buyers-guide-4-ways-make-choice-breeze/) About Acronis Acronis is a leader in AI-native cyber protection, unifying data protection, cybersecurity, IT operations and hybrid infrastructure to deliver business continuity, security and compliance with less cost and complexity. More than 21,000 service providers trust Acronis to protect over 750,000 businesses in 150 countries. Acronis is headquartered in Schaffhausen, Switzerland. [Add as a preferred source on Google](https://google.com/preferences/source?q=acronis.com) ## Related stories Want to learn more? Read the latest stories featuring this solution on our blog. [Acronis Blog](https://www.acronis.com/en/blog/) ![Image 5: stc Bahrain and Acronis partner to bring advanced endpoint security to businesses in Bahrain](https://staticfiles.acronis.com/images/blog-card/9600f3eea83b8f4e168ea6c1409c8c26.png) [stc Bahrain and Acronis partner to bring advanced endpoint security to businesses in Bahrain](https://www.acronis.com/en/blog/posts/stc-bahrain-and-acronis-partner-to-bring-endpoint-security-to-businesses/) We are proud to announce a strategic partnership with stc Bahrain, expanding access to advanced cybersecurity services for businesses across Bahrain. **October 26, 2026**3 min read ![Image 6: Introducing New Acronis CEO: Prakash Panjwani](https://staticfiles.acronis.com/images/blog-card/30cb571f6f1aaa131733e5727a4a250c.png) [Introducing New Acronis CEO: Prakash Panjwani](https://www.acronis.com/en/blog/posts/introducing-new-acronis-ceo-prakash-panjwani/) We are pleased to announce the appointment of our new Chief Executive Officer, Prakash Panjwani. A veteran cybersecurity CEO, Panjwani previously served as CEO of WatchGuard Technologies and SafeNet. **October 15, 2026**2 min read ![Image 7: Acronis expands MDR toward broader workspace protection](https://staticfiles.acronis.com/images/blog-card/18e90e89f5ec4ef0901f19008d4ccbf2.png) [Acronis expands MDR toward broader workspace protection](https://www.acronis.com/en/blog/posts/acronis-expands-mdr-toward-broader-workspace-protection/) Acronis is expanding the MDR service with capabilities that make this expertise easier to deliver and help partners address more risks. The developments build on a broader commitment to managed security: helping service providers protect the connected workspace while giving customers access to the expertise needed to investigate threats, respond effectively and maintain business continuity. **October 13, 2026**6 min read