--- title: Insure Your Digital Life Now — Before It's Too Late description: People buy insurance to protect prized possessions — their cars, homes and even beloved pets. But the one valuable they consistently neglect to insure? Their digital data, including family photos, medical records and other personal details that would be tough to live without. canonical_url: https://www.acronis.com/en/blog/posts/insure-your-digital-life-now-its-too-late/ locale: en last_updated: 2026-10-27 --- [Acronis Blog](https://www.acronis.com/en/blog/) # Insure Your Digital Life Now — Before It's Too Late People buy insurance to protect prized possessions — their cars, homes and even beloved pets. But the one valuable they consistently neglect to insure? Their digital data, including family photos, medical records and other personal details that would be tough to live without. [Learn More](https://www.acronis.com/en/products/cyber-protect/) [![Image 2: Acronis Editorial Team](https://staticfiles.acronis.com/images/content/d85707ae91461544212d39836dc32b42.png)](https://www.acronis.com/en/blog/authors/acronis/ "Acronis Editorial Team") [Acronis Editorial Team](https://www.acronis.com/en/blog/authors/acronis/) 2 min read Last updated 19 November 2022 People buy insurance to protect prized possessions — their cars, homes and even beloved pets. But the one valuable they consistently neglect to insure? Their digital data, including family photos, medical records and other personal details that would be tough to live without. "Our digital lives are becoming more and more real, and subsequently, becoming more and more important to protect," writes Nat Maple, a senior vice president and general manager at Acronis, in Wired Innovation Insights. Maple identifies three reasons why people should buy digital insurance. 1. Don't underestimate the value of digital information: "There is tangible value to the information you have on your digital devices, especially when you consider the time and money it would take to replace and/or recover your data in the event of a hardware malfunction, hard drive crash, or theft. While it may be easier to put a price tag on your health, or the value of your vehicle, it’s also important to think about the price tag you would put on your 'digital self'— and to ensure you can retrieve that information quickly." 2. You're not immune: "As the size of information we’re storing digitally continues to grow, the chance of loss increases in tandem. Your hard drive has a 50 percent chance of crashing after six years, so the era of only saving information to your computer’s hard drive is rapidly coming to a close." 3. Don't wait until it's too late: "Unfortunately, for most of today’s consumers, the idea of backing up their information will only occur to them once they’ve experienced some type of data loss. We’re at a point where the amount of information people store digitally is drastically larger than the amount they don’t." h/t: Wired Innovation insights. [Image via CanStock] [Cybersecurity](https://www.acronis.com/en/blog/tags/cybersecurity/) [Cyber protection](https://www.acronis.com/en/blog/tags/cyber-protection/) ## Written by ![Image 3: Acronis Editorial Team](https://staticfiles.acronis.com/images/content/d85707ae91461544212d39836dc32b42.png) Acronis Editorial Team Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. [Previous post](https://www.acronis.com/en/blog/posts/virtualization-roundup-fix-sky-high-data-storage-costs-cloud-concerns-payoffs-smbs/) [Virtualization Roundup: The Fix for Sky-High Data Storage Costs, Cloud Concerns, & Payoffs for SMBs](https://www.acronis.com/en/blog/posts/virtualization-roundup-fix-sky-high-data-storage-costs-cloud-concerns-payoffs-smbs/) [Next post](https://www.acronis.com/en/blog/posts/5-core-functions-small-businesses-should-back-dont/) [5 Core Functions Small Businesses Should Back Up — But Don't](https://www.acronis.com/en/blog/posts/5-core-functions-small-businesses-should-back-dont/) About Acronis Acronis is a leader in AI-native cyber protection, unifying data protection, cybersecurity, IT operations and hybrid infrastructure to deliver business continuity, security and compliance with less cost and complexity. More than 21,000 service providers trust Acronis to protect over 750,000 businesses in 150 countries. Acronis is headquartered in Schaffhausen, Switzerland. [Add as a preferred source on Google](https://google.com/preferences/source?q=acronis.com) ## Related stories Want to learn more? Read the latest stories featuring this solution on our blog. [Acronis Blog](https://www.acronis.com/en/blog/) ![Image 4: stc Bahrain and Acronis partner to bring advanced endpoint security to businesses in Bahrain](https://staticfiles.acronis.com/images/blog-card/9600f3eea83b8f4e168ea6c1409c8c26.png) [stc Bahrain and Acronis partner to bring advanced endpoint security to businesses in Bahrain](https://www.acronis.com/en/blog/posts/stc-bahrain-and-acronis-partner-to-bring-endpoint-security-to-businesses/) We are proud to announce a strategic partnership with stc Bahrain, expanding access to advanced cybersecurity services for businesses across Bahrain. **October 26, 2026**3 min read ![Image 5: Introducing New Acronis CEO: Prakash Panjwani](https://staticfiles.acronis.com/images/blog-card/30cb571f6f1aaa131733e5727a4a250c.png) [Introducing New Acronis CEO: Prakash Panjwani](https://www.acronis.com/en/blog/posts/introducing-new-acronis-ceo-prakash-panjwani/) We are pleased to announce the appointment of our new Chief Executive Officer, Prakash Panjwani. A veteran cybersecurity CEO, Panjwani previously served as CEO of WatchGuard Technologies and SafeNet. **October 15, 2026**2 min read ![Image 6: Acronis expands MDR toward broader workspace protection](https://staticfiles.acronis.com/images/blog-card/18e90e89f5ec4ef0901f19008d4ccbf2.png) [Acronis expands MDR toward broader workspace protection](https://www.acronis.com/en/blog/posts/acronis-expands-mdr-toward-broader-workspace-protection/) Acronis is expanding the MDR service with capabilities that make this expertise easier to deliver and help partners address more risks. The developments build on a broader commitment to managed security: helping service providers protect the connected workspace while giving customers access to the expertise needed to investigate threats, respond effectively and maintain business continuity. **October 13, 2026**6 min read