--- title: How Managed Service Providers Can Boost Their Cloud Business by Delivering Affordable, Cutting-Edge Anti-Ransomware Protection description: Today managed service providers (MSPs) have the opportunity to reach new customers and stand out from the competition by delivering the level of data protection all companies require for security – cyber protection – at a price SMBs can afford. canonical_url: https://www.acronis.com/en/blog/posts/msp-ransomware-protection/ locale: en last_updated: 2026-10-27 --- [Acronis Blog](https://www.acronis.com/en/blog/) # How Managed Service Providers Can Boost Their Cloud Business by Delivering Affordable, Cutting-Edge Anti-Ransomware Protection For a long time, only enterprises were able to afford sophisticated backup and cyber security solutions that ensure business continuity and prevent costly downtime and data restore expenses. This meant some SMBs were left to hope for the best with a cheaper, less effective solution while others skipped the investment altogether, jeopardizing their bottom line. [Try Now](https://www.acronis.com/en/products/cloud/trial/) [![Image 2: Acronis Editorial Team](https://staticfiles.acronis.com/images/content/d85707ae91461544212d39836dc32b42.png)](https://www.acronis.com/en/blog/authors/acronis/ "Acronis Editorial Team") [Acronis Editorial Team](https://www.acronis.com/en/blog/authors/acronis/) 2 min read Last updated 02 May 2019 For a long time, only enterprises were able to afford sophisticated backup and cyber security solutions that ensure [business continuity](https://www.acronis.com/en-us/articles/business-continuity/) and prevent costly downtime and data restore expenses. This meant some SMBs were left to hope for the best with a cheaper, less effective solution while others skipped the investment altogether, jeopardizing their bottom line. Today [managed service providers (MSPs)](https://www.acronis.com/en-us/articles/msp/) have the opportunity to reach new customers and stand out from the competition by delivering the level of data protection all companies require for security – cyber protection – at a price SMBs can afford. ## Protection from ransomware with artificial intelligence at work By working with a solution that leverages advanced technologies like artificial intelligence (AI), it’s easier for MSPs to deliver enhanced services. For example, businesses may already have specialized anti-virus, anti-malware, firewall and other security software in place, but they also worry about ransomware specifically and wonder about protection. ![Image 3: msp ransomware protection](https://staticfiles.acronis.com/images/content/945916b50a58a863b1a44f920caf3368.png) msp ransomware protection Today, AI technology can actively recognize and interrupt malicious activity that can prevent system unavailability caused by 99.99 percent of ransomware. Such a benefit is much like a bouncer who steps in to stop bad behavior before any damage occurs: All executables and data are guarded. ## Not every solution is created equal While AI is powerful, it is important to understand how it works in any given use-case. Consider Acronis Active Protection, a solution that goes beyond traditional anti-virus software (which just detects known threats) to safeguards all system data – the [backup solution](https://www.acronis.com/en-us/business/backup/) itself, customer data and backups. It works to: * Actively protect files (including local backups) from unauthorized modification and/or encryption * Instantly restore files to the most recently backed up version if ransomware manages to get through the defense * Totally defend backups from alteration by preventing unauthorized access to backup files * Completely future-proof data from threats, using sophisticated machine learning technology that also protects against zero-day threats Other vendors claim to use similar technology, so it is also important to be aware that their solutions fall short for three primary reasons: * They use primitive algorithms that lower detection accuracy * They can only detect ransomware, but they cannot stop an attack * They only offer painful manual-restore capabilities ## Keeping it affordable keeps customers buying Leveraging AI can be incredibly valuable, but it has to be accessible too. That’s why Acronis Active Protection is already built-in to Acronis Cyber Backup Cloud. This means MSPs can stand out not only by offering one-of-a-kind, [advanced ransomware protection](https://www.acronis.com/en-us/ransomware-protection/) but also by ensuring that it’s affordable. Learn more about how Acronis ensures you can preserve customer relationships and easily deliver more value by offering the cost-effective solutions they need. Download our **e-book**[here](https://www.acronis.com/en-us/lp/msp-ebook-skyrocket-data-protection). [MSP cybersecurity](https://www.acronis.com/en/blog/tags/msp-cybersecurity/) [Data protection](https://www.acronis.com/en/blog/tags/data-protection/) [Data loss prevention](https://www.acronis.com/en/blog/tags/data-loss-prevention/) ## Written by ![Image 4: Acronis Editorial Team](https://staticfiles.acronis.com/images/content/d85707ae91461544212d39836dc32b42.png) Acronis Editorial Team Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. [Previous post](https://www.acronis.com/en/blog/posts/msp-reduce-churn/) [How Managed Service Providers Can Reduce Churn - Three Easy Upsell and Cross-Sell Opportunities](https://www.acronis.com/en/blog/posts/msp-reduce-churn/) [Next post](https://www.acronis.com/en/blog/posts/msp-lower-overhead/) [How Managed Service Providers Can Lower Overhead While Effortlessly Delivering More Services](https://www.acronis.com/en/blog/posts/msp-lower-overhead/) About Acronis Acronis is a leader in AI-native cyber protection, unifying data protection, cybersecurity, IT operations and hybrid infrastructure to deliver business continuity, security and compliance with less cost and complexity. More than 21,000 service providers trust Acronis to protect over 750,000 businesses in 150 countries. Acronis is headquartered in Schaffhausen, Switzerland. [Add as a preferred source on Google](https://google.com/preferences/source?q=acronis.com) ## Related stories Want to learn more? Read the latest stories featuring this solution on our blog. [Acronis Blog](https://www.acronis.com/en/blog/) ![Image 5: stc Bahrain and Acronis partner to bring advanced endpoint security to businesses in Bahrain](https://staticfiles.acronis.com/images/blog-card/9600f3eea83b8f4e168ea6c1409c8c26.png) [stc Bahrain and Acronis partner to bring advanced endpoint security to businesses in Bahrain](https://www.acronis.com/en/blog/posts/stc-bahrain-and-acronis-partner-to-bring-endpoint-security-to-businesses/) We are proud to announce a strategic partnership with stc Bahrain, expanding access to advanced cybersecurity services for businesses across Bahrain. **October 26, 2026**3 min read ![Image 6: Acronis expands MDR toward broader workspace protection](https://staticfiles.acronis.com/images/blog-card/18e90e89f5ec4ef0901f19008d4ccbf2.png) [Acronis expands MDR toward broader workspace protection](https://www.acronis.com/en/blog/posts/acronis-expands-mdr-toward-broader-workspace-protection/) Acronis is expanding the MDR service with capabilities that make this expertise easier to deliver and help partners address more risks. The developments build on a broader commitment to managed security: helping service providers protect the connected workspace while giving customers access to the expertise needed to investigate threats, respond effectively and maintain business continuity. **October 13, 2026**6 min read ![Image 7: Acronis Cyber Protect v17: Improving cyber resilience across people, data and infrastructure](https://staticfiles.acronis.com/images/blog-card/c2467c28c0278609eb3560cb2a8a4d53.png) [Acronis Cyber Protect v17: Improving cyber resilience across people, data and infrastructure](https://www.acronis.com/en/blog/posts/acronis-cyber-protect-v17-improving-cyber-resilience-across-people-data-and-infrastructure/) Acronis Cyber Protect v17 Q3 2026 expands integrated cyber protection with new capabilities that strengthen security awareness, improve backup operations and extend protection across more virtual environments. The result is stronger cyber resilience, simplified operations and broader protection delivered through a single platform. **October 05, 2026**4 min read