--- title: World Cup Set to Break Data Records in Social Media description: Six days into the 2014 FIFA World Cup, the event is set to break social media engagement records. Fans will generate the most social buzz data of any sporting event in history, according to a report released from the Adobe Digital Index last week. The results are based on more than 69 million social mentions, across 230 countries and territories, talking about the month-long event. canonical_url: https://www.acronis.com/en/blog/posts/world-cup-set-break-data-records-social-media/ locale: en last_updated: 2026-10-27 --- [Acronis Blog](https://www.acronis.com/en/blog/) # World Cup Set to Break Data Records in Social Media Six days into the 2014 FIFA World Cup, the event is set to break social media engagement records. Fans will generate the most social buzz data of any sporting event in history, according to a report released from the Adobe Digital Index last week. The results are based on more than 69 million social mentions, across 230 countries and territories, talking about the month-long event. [Try Now](https://www.acronis.com/en/products/cloud/trial/) [![Image 2: Acronis Editorial Team](https://staticfiles.acronis.com/images/content/d85707ae91461544212d39836dc32b42.png)](https://www.acronis.com/en/blog/authors/acronis/ "Acronis Editorial Team") [Acronis Editorial Team](https://www.acronis.com/en/blog/authors/acronis/) 2 min read Last updated 20 November 2022 Six days into the 2014 FIFA [World Cup](http://subzeroblog.acronis.com/posts/data-increasingly-difficult-back-8-noble-truths), the event is set to break social media engagement records. Fans will generate the most social buzz data of any sporting event in history, according to a report released from the Adobe Digital Index last week. The results are based on more than 69 million social mentions, across 230 countries and territories, talking about the month-long event. “The World Cup is a global event, as you can see in the data,” says Joe Martin, an analyst at ADI. His team captured data from blogs, Facebook, Google+, Reddit, Twitter, Dailymotion, Flickr, Instagram, Tumblr, VK, Disqus, Foursquare, Metacafe, Wordpress, and YouTube for its analysis. Even before the first kickoff in São Paulo, the World Cup set social media records. In the month leading up to the event, it received more social mentions than either the Super Bowl or the Sochi Olympics. In addition, Google reports that the World Cup generates more search interest than the Super Bowl, Olympics, and Tour De France combined. People in 230 countries have mentioned the World Cup. This amounts to people in 90 percent of the world, compared to those in 84 percent who chimed in for the Sochi Olympics and 78 percent for the Super Bowl, according to ADI. Data discoveries Japan is talking the most about the World Cup, with 37 percent of mentions coming from the country. The UK takes second place (11 percent), followed by Brazil (9 percent), Germany (8 percent) and the U.S. (8 percent). ADI also tracked sentiment related to the futbol frenzy. Comments have been mostly positive: 59 percent of mentions are related to admiration, joy and anticipation for the event. Portugal’s Cristiano Ronaldo received the most buzz leading up to the event, but he’s since been surpassed by Brazil’s Neymar after the star scored two goals in the first match. A data goldmine for companies Companies are using insights from the World Cup to drive business. For instance, Google is analyzing how mobile users in international markets like Brazil and Germany use their smartphones to interact with the matches, according to Fast Company. The company also created an in-house editorial unit that will mine World Cup statistics for data-driven journalism for the duration of the matches. For new findings from social media buzz, the ADI team will be updating stats and insights throughout the matches via Twitter at [@AdobeIndex](https://twitter.com/adobeindex). h/t: CMO.com [Cybersecurity](https://www.acronis.com/en/blog/tags/cybersecurity/) [Cyber protection](https://www.acronis.com/en/blog/tags/cyber-protection/) ## Written by ![Image 3: Acronis Editorial Team](https://staticfiles.acronis.com/images/content/d85707ae91461544212d39836dc32b42.png) Acronis Editorial Team Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. [Previous post](https://www.acronis.com/en/blog/posts/data-creation-all-time-high-world-cup-2014-weekly-roundup/) [Data Creation All-Time High for World Cup 2014: Weekly Roundup](https://www.acronis.com/en/blog/posts/data-creation-all-time-high-world-cup-2014-weekly-roundup/) [Next post](https://www.acronis.com/en/blog/posts/modern-data-requires-new-generation-data-protection-8-noble-truths/) [Modern Data Requires New Generation Data Protection: 8 Noble Truths](https://www.acronis.com/en/blog/posts/modern-data-requires-new-generation-data-protection-8-noble-truths/) About Acronis Acronis is a leader in AI-native cyber protection, unifying data protection, cybersecurity, IT operations and hybrid infrastructure to deliver business continuity, security and compliance with less cost and complexity. More than 21,000 service providers trust Acronis to protect over 750,000 businesses in 150 countries. Acronis is headquartered in Schaffhausen, Switzerland. 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