Senior Regional Marketing Manager, Nordics

Acronis is revolutionizing cyber protection—providing natively integrated, all-in-one solutions that monitor, control, and protect the data that businesses and lives depend on. We are seeking a Senior Regional Marketing Manager, Nordics to join our mission to create a #CyberFit future and protect all data, applications, and systems across any environment.

In this key role, you will be responsible for localizing and executing global marketing strategies to meet the specific needs of the Nordic markets. You will drive brand visibility and partner engagement by executing campaigns, events, and initiatives in close collaboration with distributors, partners, and the sales organization.

WHAT YOU'LL DO  

Regional Marketing Strategy

• Develop and execute cybersecurity marketing programs tailored to the Nordics, aligned with global and EMEA strategies
• Partner with regional sales leaders to identify business priorities and design and deliver a regional marketing plan to support them
• Forecast, track, and report ROI for all marketing activities, optimizing activities throughout the campaign lifecycle

Campaigns & Programs

• Manage local campaign activation, ensuring relevant messaging and sales alignment
• Design and implement partner marketing campaigns that support business growth, strengthen relationships, and deliver measurable impact
• Oversee local content creation and adapt global marketing assets for regional relevance, partner education, and channel enablement

Events & Field Marketing

• Lead the planning and execution of industry and Acronis events, including logistics, content, vendor management, and post-event reporting
• Collaborate with partners on co-branded events and activities to expand market presence
• Represent Acronis at strategic events, engaging directly with partners, distributors, and customers

Channel & Partner Marketing

• Develop and nurture channel-marketing opportunities with partners through co-funding, joint plans, and through-partner campaign execution
• Manage Marketing Development Funds (MDF), ensuring ROI and maximizing partner collaboration
• Provide partners with enablement tools, communications, and support to accelerate demand generation

Collaboration & Communication

• Work closely with EMEA and corporate marketing functions (product, campaigns, digital, comms, distribution, partner etc.) to ensure integrated execution and consistent messaging
• Coordinate the regional marketing communication calendar, ensuring alignment with corporate comms strategy
• Collaborate with Sales (GM, Partner Success Managers, Distributor Account Managers) to monitor competitive landscape and refine strategies

WHAT YOU BRING

• 5+ years of marketing experience in B2B technology, cybersecurity, or IT sectors.
• Strong knowledge of the Nordics market, including understanding of regional business culture and cyber security landscape.
• Proven track record in channel and partner marketing, including working with distributors and partners to drive market penetration.
• Experience planning and executing successful corporate and partner events.
• Expertise in digital marketing, social media, and campaign measurement.
• Demonstrated ability to collaborate across multiple functions, including Sales and Global Marketing.
• Strong organizational, project management, and interpersonal skills; thrives in a fast-paced environment.
• Experience managing budgets and optimizing for ROI.
• Ability to analyze campaign performance and apply insights to improve future initiatives.
• Proficiency in marketing tools (e.g., Salesforce, Marketo).
• Knowledge of regional legal and data requirements (e.g., GDPR).
• Bachelor’s degree in Marketing, Business, or a related field.
• Must be fluent in written and spoken English; proficiency in a Nordic language (e.g., Swedish, Danish, Finnish, or Norwegian) is highly desirable.
• Willingness to travel across the Nordics and EMEA for events, partner meetings, and team collaboration.

*Please submit your resume and application in English