Storage and disaster recovery vendor, Acronis,
will set up its first Australian office next month and aims to sign
new 100 resellers by the end of the year.
Since 2003, Acronis has been selling into the
local consumer space through Queensland-based distributor,
Manaccom. This year, it plans to double in size by moving into the
enterprise space. To achieve this, Acronis has appointed Datastor
as its second distributor and will set up a local presence in
Sydney.
It has also earmarked a national reseller
program, along with a telesales and support team to generate
leads.
"The intention is to create a relationship with
resellers through our distributors and spread the business across
the board," country manager, Ian Tan, said.
Partners will be recruited from Brisbane,
Sydney, Melbourne and Adelaide and will focus on companies ranging
from small businesses through to organisations with 500 or more
users.
Tan said resellers would need experience in
back-up recovery and storage as well as consultancy skills.
Manaccom and Datastor will manage the majority
of resellers directly, with Acronis having personal relationships
with a select few. The partner program will be two tiered, based on
the reseller's size and the size of their clients. Training, an
incentive program and product discounts will also be available.
According to Tan, the telesales team will
generate leads that will be passed on to the resellers. Small sales
of up to three licenses will be sold directly by Acronis
online.
With Symantec and StorageCraft its two most
notable competitors, Acronishas a challenge ahead, Tan said.
"We want people to recognise our name so we need
to work on increasing our brand presence," he said. "Acronis
tripled its [US] revenue to $US50 million in one year since
focusing on the enterprise market. By creating a relationship with
resellers targeting the corporate enterprise space we can do that
locally."
About Acronis:
Acronis is a leader in AI-native cyber protection, unifying data protection, cybersecurity, IT operations and hybrid infrastructure to deliver business continuity, security and compliance with less cost and complexity. More than 21,000 service providers trust Acronis to protect over 750,000 businesses in 150 countries. Acronis is headquartered in Schaffhausen, Switzerland. For more information, visit www.acronis.com.