October 2009
Press release

Ireland's Top Department Store Smartens Up its Image with Acronis

London, UK - October 2009 - Brown Thomas, one of Ireland's premier lifestyle and fashion stores, has announced that it has reduced the time taken to backup a full server from 1.5 hours to just 15 minutes, using Acronis.
With stores in six cities across Ireland, Brown Thomas was facing increasing volumes of data and slower backup times. Although these were typically done overnight, the time taken to backup was starting to creep into trading hours. The problem was further exacerbated by the fact that in an event of a sever failure it could take up to 11 hours to bring a new machine online.
Brown Thomas selected Acronis software to create backup images of its 'tier one' servers, which control everything from Point of Sale through to merchandising and Human Resources applications. These images include not only file data but also installed programmes and preferences together with each machine's uniquely configured system settings. Using Acronis, Brown Thomas can bring a replacement server online in less than an hour should an existing one fail.
In addition, Brown Thomas also purchased Acronis True Image Workstation to create backup images of key workstations and laptops. This has cut the time taken to rebuild a till from two hours to just five minutes.
Joe Rylands, group IT director at Brown Thomas concludes: "Acronis has brought peace of mind to us all and an increased level of confidence in the way we backup and recover our data. At the end of the day, you just can't put a price on that."
About Brown Thomas
Founded in 1849, and now part of the Wittington Investment Group, Brown Thomas is one of Ireland's premier lifestyle and fashion stores. It has branches in Dublin, Cork, Limerick, Galway, Blanchardstown and Dundrum - each offering a range of fine jewellery, designer brands, beauty products and children's ware.

About Acronis:

Acronis is a leader in AI-native cyber protection, unifying data protection, cybersecurity, IT operations and hybrid infrastructure to deliver business continuity, security and compliance with less cost and complexity. More than 21,000 service providers trust Acronis to protect over 750,000 businesses in 150 countries. Acronis is headquartered in Schaffhausen, Switzerland. For more information, visit www.acronis.com.
Press contacts:
Katya Turtseva
VP of Communications