SYDNEY, 27 April, 2011- Acronis, a leading provider of
easy-to-use backup and recovery solutions for physical, virtual and
cloud environments today announced that it has entered into a
distribution agreement with Mindscape Asia Pacific Pty Ltd, a
leading Australian consumer software publisher and distributor. The
agreement is effective immediately.
Mindscape will distribute and market Acronis' current and
forthcoming consumer products into the retail and reseller channels
in Australia and New Zealand. The range includes
Acronis® True Image™ Home 2011, Acronis True Image Home
2011 Plus and Acronis True Image Home 2011 Family Pack (for 3 PCs).
All of these products are currently available through major
retailers and resellers in ANZ.
"We are thrilled to add such a recognisable and trusted brand
like Acronis to our software portfolio," said Tonia Velasco,
General Manager - Sales and Marketing at Mindscape Asia Pacific.
"Aligning ourselves with one of the best solutions for backup and
recovery extends our business into a growing market which we are
very excited about."
Karl Sice, General Manager - Pacific at Acronis, said, "The
decision was easy with Mindscape's diverse portfolio and years of
experience in consumer software distribution and republishing. We
look forward to working with Mindscape to continue to grow and
build on the success of the Acronis brand in ANZ through the retail
and reseller channels."
Based on Acronis' patented disk imaging and bare metal restore
technologies, Acronis True Image Home 2011 is designed to make
backing up and recovering files, folders, email,
Windows® 7 libraries, or even a user's complete system
easier than before. The simple and intuitive interface will allow
novice users to perform advanced backup and recovery tasks. Acronis
True Image Home 2011 introduces a redesigned Graphical User
Interface designed to scale to the needs of both novices and
advanced users alike.
About Mindscape
Mindscape Asia Pacific Pty Ltd, is Australia's leading publisher
and distributor of productivity and reference software, kids,
family and NextGen games on the PC, Mac, DS, Wii, Playstation, Xbox
and online platforms. Mindscape represents some of the most
well-known international companies and brands including Broderbund,
Encyclopaedia Britannica, Endemol, Hoyle Games, IMSI Design,
Konami, Legacy Interactive, Mark Burnett Productions, Nancy Drew,
Nuance, Playfirst, Playrix, PopCap, Punch, Rovio (Roxio), The
Learning Company and Universal Music.
About Acronis:
Acronis is a leader in AI-native cyber protection, unifying data protection, cybersecurity, IT operations and hybrid infrastructure to deliver business continuity, security and compliance with less cost and complexity. More than 21,000 service providers trust Acronis to protect over 750,000 businesses in 150 countries. Acronis is headquartered in Schaffhausen, Switzerland. For more information, visit www.acronis.com.