Acronis solutions now available through one of India's
fastest growing IT distribution companies
INDIA, 29th February 2012 - Acronis®, a leading provider of disaster
recovery and data protection solutions for physical, virtual and
cloud environments, today announced it has entered into a new
distribution relationship with Supertron Electronics
Ltd, one of India's fastest growing IT solutions distributors, to
provide protection for businesses threatened by potential
technology disasters in India.
While Indian businesses have shown remarkable resilience in the
wake of natural disasters during the last few years, Acronis
Disaster Recovery Index 2012¹ showed that 60% of Indian
businesses suffer downtime due to human error, and on average,
suffer 1.7 days of system downtime costing each business
USD$392,083 each year in lost productivity.
"Businesses are increasingly aware of the exorbitant cost of
downtime and are placing disaster recovery to the top of boardroom
agendas in the recent years. Demand and adoptions of disaster
recovery and data protection solutions present a tremendous revenue
opportunity for value-added resellers in the Indian market," said
V. K. Bhandari, Chairman & Managing Director, Supertron Electronics
Ltd. "With Acronis solutions, we will provide channel partners with
the technology and resources they need to successfully address this
market opportunity and help them build competitively
differentiating business practices that help organisations of all
sizes simplify and automate backup and disaster recovery
processes."
Bill Taylor-Mountford, President of Acronis APAC said in signing
the deal: "We are pleased to be able to work with Supertron for the
India market. With its long-established alliances with globally
renowned IT vendors and broad-based pan-India distribution network,
we believe the partnership will allow more comprehensive coverage
and support for Acronis' suite of disaster recovery and data
protection solutions to service the needs of the businesses in
India."
Under the new alliance, Supertron will sell, market and support
Acronis' suite of disaster recovery and data protection solutions
to resellers and managed service providers (MSPs) throughout India.
As a result, Supertron's channel partners will have access to a
wider range of data protection and business continuity solutions
provided by Acronis.
Notes to Editors:
¹Acronis Disaster Recovery Index 2012
is an annual barometer that provides a country-level ranking of
backup and disaster recovery confidence levels and capabilities of
businesses around the world. The survey was conducted by the
Ponemon Institute across 18 countries in September and October
2011.
About Supertron
Supertron Electronics Ltd is a leading Information Technology
and Telecom company of India and among the country's top eighth
largest IT product distribution intermediaries with a turnover of
over INR 1100 crores. Established in 1993 in Kolkata by Mr. V.K.
Bhandari, the Chairman and Managing Director, Supertron Electronics
is driven by an overarching mission to bring world-class technology
to an under-penetrated India and empowering users. The company's
flagship business is the distribution of a wide variety of IT
products including servers, desktops, laptops, netbooks, PC
components, peripherals, memory modules, storage products,
networking products and consumer electronic products of
brand-enhancing international vendors. Supertron ranked in the
84th position among the top 100 IT companies in the
country. Today, the company operates through 29 branch offices in
India. Supertron is a ISO 9001:2008 Quality Certified company.
Follow us on www.supertronindia.com
About Acronis:
Acronis is a leader in AI-native cyber protection, unifying data protection, cybersecurity, IT operations and hybrid infrastructure to deliver business continuity, security and compliance with less cost and complexity. More than 21,000 service providers trust Acronis to protect over 750,000 businesses in 150 countries. Acronis is headquartered in Schaffhausen, Switzerland. For more information, visit www.acronis.com.