Acronis Begins Aggressive Channel Recruitment Campaign To
Attract VMware Resellers With Greater Opportunity For Higher
Margins
WOBURN, MA, Feb 9, 2012 - Adoption of virtualization
within businesses under 1000 seats is predicted to overtake growth
in the enterprise this year, according to latest research from
Acronis. According to the Acronis Disaster Recovery Index 2012, 98%
of respondents expect to have some virtual infrastructure by the
end of 2012, but only a third admitted that they perform daily
backups for their virtual servers today. This represents a huge
opportunity for resellers specializing in selling solutions for
virtual environments.
The Acronis Global Partner Program, has increased the available
margins by more than 10% above previous levels. Now, qualified
partners may have the opportunity to almost double their margin
when selling Acronis products alongside VMware¹. Since
the re-launch of the program in June 2011, Acronis has added nearly
350 new partners in the US and this latest recruitment drive is
looking to increase the number of resellers focused on
virtualization.
"We recognized that there was a group of administrators who face
daily challenges in maintaining adequate protection for data on
virtual servers," commented Seth Goodling, Virtualization Partner
Manager at Acronis Americas. "We've responded in two ways - we've
re-aligned our margins to make it more profitable for partners to
choose Acronis, and we've launched a fast, simple backup solution
that requires minimal training to get up and running.
Administrators need an intuitive solution, and resellers need a
high margin, fast selling product."
Leveraging 10 years of backup and recovery technology
innovation, Acronis® vmProtect™ was launched in 2011,
and specifically designed for fast backup and recovery in pure
VMware® vSphere™ environments. Using all available
VMware® API's, it is an efficient and flexible solution
that can be installed as a virtual appliance thus reducing the need
for additional licenses and TCO. It is optimized to perform in
virtual environments with little or no IT support and all backup
and recovery tasks can be managed remotely through a web based
interface.
It is estimated that Acronis® Backup & Recovery™
Virtual Edition and Acronis® vmProtect™ have protected
over 200,000 virtual machines for customers worldwide².
In addition to backup and disaster recovery, the powerful,
unlimited migration capabilities have allowed businesses of all
sizes to seamlessly move nearly 1,000,000 servers between physical,
virtual and cloud environments.
Resellers and distributors who wish to find out more about this
initiative and become an Acronis Channel Partner should go to
www.acronis.com/partners
¹ Available margins may vary by country and level
- Registered partners should refer to the Acronis Partner Portal
for specific details
² Based on industry average estimate of 10 servers
per host.
About Acronis:
Acronis is a leader in AI-native cyber protection, unifying data protection, cybersecurity, IT operations and hybrid infrastructure to deliver business continuity, security and compliance with less cost and complexity. More than 21,000 service providers trust Acronis to protect over 750,000 businesses in 150 countries. Acronis is headquartered in Schaffhausen, Switzerland. For more information, visit www.acronis.com.