SCHAFFHAUSEN, Switzerland, 11th December 2012 - A recent
Acronis survey* of more than 375 resellers across the UK has rated
deduplication and archiving as the two most important technologies
to help companies cut IT costs and become more efficient.
The survey placed deduplication and archiving equal first, with
less than 2% difference between the two. Both technologies, which
are central to any organisation's storage optimisation strategy,
were rated more highly than cloud, backup, data protection and
virtualisation.
The economic downturn is placing increasing pressure on UK
businesses to slash IT spending. IDC[1] report that the world's
information is doubling every two years, in 2011 the world created
a staggering 1.8 zettabytes and they predict that by 2020 the world
will generate 50 times that amount of information. Big Data
creation calls for efficient storage solutions, technologies that
help optimise or extend the life of an organisation's existing
capital investments appear to be gaining popularity.
According to Alan Laing, Vice President EMEA, Acronis: "While
other new technologies such as cloud and virtualisation are known
to reduce long-term capital costs, technologies that immediately
optimise efficiencies across existing storage infrastructure are
becoming much more in vogue."
Chris Roche, Managing Director of ACUTEC Limited concurs with
Laing's view, stating: "Although this could be seen as a knee-jerk
reaction, deduplication and archiving help reduce storage costs
which makes good sense in the short-term. That said, once the
economy picks up, resellers should expect a surge in more strategic
long-term technology spending, and be ready to deal with it."
Laing believes that deduplication in particular is becoming a de
facto element of any storage optimisation strategy, and thousands
of companies are reclaiming swathes of existing storage capacity as
a result. The efficiency benefits are further compounded when old
data is migrated off primary storage to an archive, freeing
additional capacity to support the business.
Laing concluded: "Together, deduplication and archiving make a
strong case for squeezing the most out of an existing storage
investment. We'll continue to work closely with our channel
partners to help them optimise their business around this growing
opportunity."
[1]. IDC Digital Universe Study, sponsored by EMC, June 2011,
www.emc.com/about/news/press/2011/20110628-01.htm
* The survey is an annual barometer of Acronis' partner's
perceptions and vision of market trends. Over 1,100 Acronis EMEA
partners across 10 European countries, including Germany, France,
UK, Italy, and Netherlands were surveyed in March 2012.
About Acronis:
Acronis is a leader in AI-native cyber protection, unifying data protection, cybersecurity, IT operations and hybrid infrastructure to deliver business continuity, security and compliance with less cost and complexity. More than 21,000 service providers trust Acronis to protect over 750,000 businesses in 150 countries. Acronis is headquartered in Schaffhausen, Switzerland. For more information, visit www.acronis.com.