Crenshaw Joins Acronis as Senior Vice President of Strategy &
Chief Marketing Officer to Strengthen Leadership And Focus on
Strategic Enterprise Initiatives
WOBURN, MA, SEPTEMBER 26, 2012 - Acronis today announced
the appointment of industry thought-leader Scott Crenshaw as senior
vice president of strategy & chief marketing officer (CMO). In
this newly created role, Mr. Crenshaw will drive corporate strategy
as Acronis accelerates expansion beyond traditional backup and
recovery solutions to address the new challenges created by the
consumerization of IT. To unlock the promise of cloud and virtual
infrastructure, enterprises need solutions for secure access,
availability and protection. Mr. Crenshaw brings a depth of
experience and market-understanding that will enable Acronis to
deliver a new generation of solutions to customers worldwide.
"IT organizations are struggling to maintain control and
relevance as end users introduce iPads®, cloud services and other
new collaboration tools that demand access to the network,"
commented Scott Crenshaw, senior vice president of strategy & CMO
at Acronis. "When combined with the volume and velocity of data
creation, this new BYOD user-led IT frontier presents unnecessary
data access, availability and protection headaches. Ironically,
technologies for cloud and virtualization, which were intended to
simplify, have effected an IT management nightmare. Acronis is well
positioned to build on its strong heritage and help organizations
maximize the capability of the cloud and the virtual
infrastructure."
Mr. Crenshaw joins Acronis from Red Hat where he served as vice
president and general manager of its cloud business unit, leading
strategy and execution in the cloud computing and virtualization
markets. Prior to starting Red Hat's Cloud Business Unit, Mr.
Crenshaw led Red Hat's Enterprise Linux Business Unit for six
years. In these roles, Mr. Crenshaw successfully challenged large
incumbent players, delivering greater choice, flexibility and
interoperability to the industry, and helped to create the public
and private clouds that much of the world relies on today. He was
also a founder and President of the Open Virtualization
Alliance.
"Scott has an invaluable combination of strong vision,
leadership, product strategy and business development skill with an
unsurpassed understanding of the cloud and virtualization market
landscape," said Alex Pinchev,
president & CEO, Acronis. "His proven ability to deliver
results in competitive markets makes Scott the perfect candidate to
extend Acronis' reach into the enterprise and leverage the
technologies we've gained through our recent acquisition of
GroupLogic. Acronis has a huge opportunity ahead, Scott will be
instrumental in helping Acronis to reach its potential."
Throughout his career, Mr. Crenshaw has held a number of
executive positions at technology companies including chief
executive officer at security technology company NTRU and vice president of
product development at enterprise software vendor Datawatch. Mr. Crenshaw was a Sloan
Fellow at the MIT Sloan School of Management; he received an MBA
from MIT and a Bachelor of Science in Computer Science from North
Carolina State University.
About Acronis:
Acronis is a leader in AI-native cyber protection, unifying data protection, cybersecurity, IT operations and hybrid infrastructure to deliver business continuity, security and compliance with less cost and complexity. More than 21,000 service providers trust Acronis to protect over 750,000 businesses in 150 countries. Acronis is headquartered in Schaffhausen, Switzerland. For more information, visit www.acronis.com.