World Backup Day on March 31st acts as a reminder
for all consumers to protect their digital world
SCHAFFHAUSEN, Switzerland, 31 March 2014 - It is
predicted that nearly one trillion digital photographs will be
taken this year in Britain1. Yet new research fromAcronis reveals that one
in five (21%) have never backed up their digital devices.
With two thirds (65%) of consumers revealing that their personal
data including their photographs are more valuable to them than
their device. It is worrying that users are still not backing up
their valuable data.
Other key findings from the Acronis 2014 UK Consumer survey
include:
· Two thirds (66%) admit to storing all or some of their
content digitally (music/pictures/videos)
· Over 1 in 5 (22%) people admit to having their device
lost, stolen or damaged
· Nearly two thirds (61%) would be upset about losing their
personal photos
· Of those that do back up, only 24% had backed up in the
last week
· Almost half (42.5%) of consumers still backup their data
on USBs and hard drives
· Only 18% use a cloud service for their back up
The survey, which was conducted during February 2014,illustrates
how consumers are putting their digital world at risk.
"With the rise of the 'selfie' and the increased use of music
and videos, many consumers would be completely lost if something
happened to their digital device. But unfortunately most don't
realize the dangers until its too late. Consumers need to be
educated on the importance of backing up and protecting their data
and how easy it is to implement a solution," said Nat Maple Head of
Consumer, Acronis.
"World Backup Day on the 31st of March is an ideal
time to purchase a backup product. By paying a minimal cost now,
users can avoid losing their valuable, irreplaceable data on their
devices, let alone the device itself. Disasters happen but our
suggestion is, don't wait untill it's too late, back up now!"
To find out more visit:
https://www.acronis.co.uk/en-us/personal/pc-backup
1
Number of photos taken in 2014 will approach 1 trillion thanks to
selfie explosion, 24th December 2013, http://bgr.com/2013/12/24/how-many-selfies-were-taken-in-2013/
About Acronis:
Acronis is a leader in AI-native cyber protection, unifying data protection, cybersecurity, IT operations and hybrid infrastructure to deliver business continuity, security and compliance with less cost and complexity. More than 21,000 service providers trust Acronis to protect over 750,000 businesses in 150 countries. Acronis is headquartered in Schaffhausen, Switzerland. For more information, visit www.acronis.com.