Acronis Assigns M-Link as Master Distributor and Exabytes as Designated Cloud Service Provider in Malaysia to Meet the Growing Demand for Complete Data Protection

M-Link and Exabytes will bring the benefits of Acronis complete data protection closer to Malaysian partners and customers through extended support, improved customer service, and local Malaysia-based cloud storage.

Sepang International Circuit, Kuala Lumpur, Malaysia - October 1, 2016 -Acronis, a global leader in hybrid cloud data protection, is pleased to announce the appointment of M-Link System (M) Sdn Bhd as Master Distributor and Exabytes as designated Cloud Service Provider to promote and distribute the complete set of Acronis' fastest and most innovative data protection products in Malaysia, including Acronis Backup 12, Acronis True Image, and Acronis Backup Cloud.

Under the new agreement, M-Link will be responsible for all marketing of Acronis' consumer and business products, and Exabytes will provide local cloud storage capacity and support for Acronis Backup Cloud, meeting the demand of Malaysian business and consumers for quality backup and recovery products.

To recognize the importance of this agreement, Acronis' Boston-based CMO and SVP Channel and Cloud Strategy John Zanni will travel to Kuala Lumpur to discuss the new marketing strategy and attend the Malaysia Formula One Grand Prix event together with the partners. This will be the sixth Formula One Grand Prix event since Acronis signed a long-term partnership agreement with Scuderia Toro Rosso, a company which, like Acronis, promotes technological innovation and teamwork around the world.

Partnerships with local companies like M-Link and Exabytes enable Acronis to transfer control over its business to local service providers, which corresponds to Acronis' customer focused hybrid cloud architecture, where local customers receive access to local cloud storage capacity to remain compliant with the national data protection regulations. Acronis also plans to extend its Singapore-based R&D activities to Malaysia, to attract local talent and extend local capabilities.

"There is a great opportunity for our partners in providing data protection solutions in Malaysia.We are excited about the partnership with M-Link as our Master Distributor, and Exabytes as our designated Cloud Service Provider, and honored that they have chosen Acronis as their preferred vendor for backup, disaster recovery, and secure access solutions. We are confident that the Malaysian market will benefit from our solutions and M-Link and Exabytes will help businesses and consumers protect and secure important data against malware, accidental loos or natural disasters," said Steve Goh, Vice-President, APAC, Middle East and Africa.

"We are delighted to be appointed as the Master Distributor of Acronis products in Malaysia," said Ngang Lay Pheng, General Manager, M-Link (M) Sdn Bhd. "We chose Acronis because its platform is highly flexible and has a unified management console that gives partners and end users ultimate control in how they deploy and manage their data protection solutions - no-one does it better than Acronis."

Mikhail Grachev of WestCoast Racing, who will be competing at the Sepang International Circuit during the TCR International Series, a support event for the Malaysia Formula One Grand Prix, also commented on the flexibility of Acronis' data protection products: "Acronis technology enables us to protect important data, from telemetry to engineering blueprints, in the most efficient and easy way. The unified management console allows to monitor and access protected information no matter where we are in the world."

Malaysian partners and customers will have access to a complete set of fast and easy to use data protection solutions, including Acronis Backup 12, Acronis Backup Cloud, Acronis Monitoring Service, Acronis Storage, and Acronis Notary, which are based on the company's new hybrid cloud architecture to support data protection and recovery in virtually any IT environment.

The core product, Acronis Backup 12, provides the broadest range of data protection support for Microsoft infrastructure and applications, including Microsoft Exchange, Office365, SharePoint, Active Directory, Windows Server, Windows PC, Hyper-V, Azure, as well as Azure Stack upon its release to the market. Acronis Backup 12 is also the first commercially available solution to support the upcoming release of Microsoft Windows Server 2016, including Hyper-V with resilient change tracking (RCT).

With Acronis technology, Malaysian customers will also be able to develop resilience against ransomware. According to Vicente Diaz, Principal Security Researcher from Global Research & Analysis Team is ranked 44th out of 170 countries most affected by malware and is placed 24th worldwide for hosting more than one million notifications of malware. With the threat of malware, and specifically ransomware on the rise, reliable backup is the only way to recover without paying the ransom.

"We are truly excited and honored to represent Acronis in the region. Exabytes' vision is to help SME grow their businesses online. With the addition of Acronis Backup Cloud to our product line we are able to help our customers secure all their devices, including PCs, notebooks, mobiles, and servers. And storing their data in our cloud will allow them to recover their devices any time, from any location," said Mr. Chan Kee Siak, Founder and CEO of Exabytes Group of Companies.

Acronis sets the standard for hybrid cloud data protection through its backup, disaster recovery, and secure file sync and share solutions. Powered by the Acronis AnyData Engine and set apart by its image technology, Acronis delivers easy, complete and affordable data protection of all files, applications and operating systems across any environment-virtual, physical, cloud and mobile. Founded in 2003, Acronis protects the data of over 5 million consumers and 500,000 businesses in over 145 countries. With more than 100 patents, Acronis products have been named best product of the year, and cover a range of features, including migration, cloning and replication. Today, Acronis solutions are available worldwide through a global network of service providers, distributors and cloud resellers.

Formed in 1989, and with the rapid growth, the company has incorporated in 1994 as M-LINK SYSTEM (M) SDN BHD, with its headquarter in Petaling Jaya, and branches in Penang (Georgetown & Butterworth), Perak (Ipoh), Kuala Lumpur (Low Yat Plaza), Johor (Muar & Johor Bahru), Sarawak (Kuching) & Sabah (Kota Kinabalu).

M-Link System (M) Sdn Bhd has forged ahead in its area of specialization - distribution. A leading distributor for information technology products in the country, M-Link System has carved a reputation for strong dealer support and a penchant for product selection. This entails a corporate structure that is based on intimate industry experience, and which also recognizes and caters to the needs of the dealer supply network. It also means that the company is cognizant of the changing market environment and can introduce products in anticipation of strong market demand. M-Link System represents several leading brands and principal vendors recognize that M-Link System forms an important conduit for their products.

Exabytes has specialized in providing web hosting services and helping SME to grow their businesses online to achieve their dreams since its establishment in 2001. Today we serve over 75,000+ Customers (from individuals, students, small & medium size businesses, to government and public listed companies) in 121 countries and manage over 1000+ servers with 100,000+ websites, 1,000,000+ email accounts.

Senior Communications Manager, APAC