Cyber protection leader expands U.S.
collegiate sports presence through its established #TeamUP MSP ecosystem
Athens, GA
– June 2, 2026 – Acronis, a global leader in cyber protection, today
announced a new #TeamUp partnership with the University of Georgia Athletic
Association (UGAA), marking the first collaboration of its kind between Acronis
and a collegiate athletics association. This milestone reinforces the expanding
reach of the #TeamUp program and sets the stage for future partnerships across
college sports.
Acronis has
been named an Official Partner of the University of Georgia Athletic
Association, with the partnership delivered through a Managed Service Provider
(MSP), Sourcepass Liberty, an experienced Acronis #CyberFit Partner and
Delivery Partner.
New Acronis #TeamUp partnership with UGAA and Sourcepass Liberty, marking the first #TeamUp with a collegiate athletics association
“At the
University of Georgia Athletic Association, we are committed to excellence not
only in sports, but in how we support our programs behind the scenes,” said Alan
Thomas, Senior Associate Athletic Director of Marketing and Revenue Strategy at
UGAA. “We’re excited to partner with Acronis and to be part of this #TeamUp
collaboration, delivered by Sourcepass Liberty, and what it represents for the
future of collegiate athletics.”
As part of
this collaboration, Acronis will work with Sourcepass Liberty to support UGAA’s
cyber protection objectives through the Acronis #TeamUP program. The
partnership underscores Acronis’ continued investment in protecting sports
teams including collegiate athletic programs as they become increasingly
reliant on data-driven performance and operations
“When we
looked at expanding #TeamUp into collegiate athletics for the first time, we
wanted our top partner leading the way,” said Pat
Hurley, RVP Americas at Acronis. “Partnering with the University of Georgia
Athletic Association through Sourcepass Liberty was a natural next step. Collegiate
athletic programs operate in a fast-paced, high-performance environment where
data security and system availability are essential. Through our #TeamUp
program, and collaboration with Sourcepass Liberty, we are proud to support the
University of Georgia Athletic Association.”
With this
landmark collegiate partnership, Acronis continues to expand its global sports
footprint and demonstrates the versatility of the #TeamUp program, paving the
way for future collaborations across collegiate athletics. The partnership
highlights the strength of Acronis’ MSP ecosystem, leveraging Sourcepass
Liberty’s expertise to deliver tailored solutions and ongoing support.
Sourcepass, Acronis’ back-to-back North American Service Provider of the Year,
has previously delivered #TeamUp partnerships with professional sports
organizations including the Philadelphia 76ers and New York Islanders.
“I founded a
technology company in Georgia that was recognized by the University of Georgia
Alumni Association as a Bulldog 100 fastest-growing alumni business for five
consecutive years, so it’s especially meaningful to see this #TeamUp
partnership come to life with UGAA,” said Ben Johnson, Vice President at
Sourcepass Liberty. “As part of Sourcepass and an Acronis #CyberFit Partner,
Sourcepass Liberty brings established #TeamUp experience into this collegiate
collaboration, and we’re proud to support Acronis as it expands the program
into college athletics.”
The
partnership includes a curated set of engagement opportunities designed to
connect Acronis, Sourcepass Liberty, and UGAA audiences. Highlights include VIP
hospitality for football games, a private men’s basketball event hosted at UGAA
facilities, and prominent LED signage at football games. The collaboration also
includes participation in NIL (Name, Image, Likeness) initiatives, further
strengthening brand visibility and engagement across the collegiate sports
ecosystem.
Acronis’
#TeamUp program connects sports organizations with leading MSPs to deliver
enterprise-grade cyber protection while enhancing fan engagement and brand
visibility. With this partnership, Acronis continues to expand its footprint
across U.S. collegiate athletics, bringing innovative cyber protection
solutions to sports organizations worldwide.
Service providers are invited to join the Acronis #TeamUp
Program to deliver Acronis Cyber Protection solutions to world-class and global
professional sports teams.
About
Sourcepass Liberty
Sourcepass
Liberty is a managed service provider and Acronis #CyberFit and Delivery
Partner, supporting organizations with secure IT and cybersecurity solutions
delivered through the Acronis ecosystem. Sourcepass Liberty has previously
supported Acronis #TeamUp partnerships with professional sports organizations,
bringing that experience to this new collegiate engagement.
About
University of Georgia Athletic Association (UGAA)
The
University of Georgia, a top-20 public university in the U.S. for 10-straight
years according to U.S. News and World Report, boasts an athletic program that
has won 54 team national championships and over 180 Southeastern Conference
titles. Georgia student-athletes have a long tradition of excellence that has
placed the University of Georgia among the nation’s most elite academic and
athletic powerhouses. www.GeorgiaDogs.com.
About Acronis:
Acronis is a leader in AI-native cyber protection, unifying data protection, cybersecurity, IT operations and hybrid infrastructure to deliver business continuity, security and compliance with less cost and complexity. More than 21,000 service providers trust Acronis to protect over 750,000 businesses in 150 countries. Acronis is headquartered in Schaffhausen, Switzerland. For more information, visit www.acronis.com.