---
title: NovaTrend benefits from the integrated Acronis Cyber Protect Cloud solution
description: Data loss can lead to expensive downtime, dissatisfied customers, regulatory fines, and a drop in turnover. According to Michael Brunner, CTO of NovaTrend, “We were looking for a reliable and trustworthy solution. Because cheap offers are useless if you can’t recover data in an emergency. We wanted short backup windows and fast data recovery for our customers if the worst comes to the worst. We found the answer in Acronis.”
canonical_url: https://www.acronis.com/en/resource-center/resource/novatrend-benefits-from-the-integrated-acronis-cyber-protect-cloud-solution/
locale: en
last_updated: 2026-10-13
---

July 07, 2021

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# NovaTrend benefits from the integrated Acronis Cyber Protect Cloud solution

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Data loss can lead to expensive downtime, dissatisfied customers, regulatory fines, and a drop in turnover. According to Michael Brunner, CTO of NovaTrend, “We were looking for a reliable and trustworthy solution. Because cheap offers are useless if you can’t recover data in an emergency. We wanted short backup windows and fast data recovery for our customers if the worst comes to the worst. We found the answer in Acronis.”

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