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Effective Date: 13 June 2025
The Acronis Customer Privacy Statement (Privacy Statement) describes how Acronis International GmbH and its affiliates (together, Acronis or we) handles and protects personal information and the choices you have about your personal information.
We appreciate that you trust us with your personal information. Protecting your information is our top priority because we want to keep your trust. We design our products and services with data protection in mind. We work hard to keep your information secure. We regularly monitor and update our security practices to help protect your privacy.
Throughout this Privacy Statement, the following terms have the following meanings:
• Acronis Services means:
o public portions of the websites owned and operated by or on behalf of Acronis, which include Acronis.com ( https://www.acronis.com), developer.acronis.com ( https://developer.acronis.com), Acronis.events (https://acronis.events), Acronis.sport (https://acronis.sport) and Motorsport.tech (https://motorsport.tech)) (collectively, Sites)
o Acronis True Image (https://www.acronis.com/products/true-image/)
o Acronis Cyber Protect for Business (https://www.acronis.com/products/cyber-protect/backup/)
o Acronis Cyber Cloud for Service Providers (https://www.acronis.com/cloud/)
o Acronis’s mobile applications, including Acronis Cyber Files, Acronis Cyber Protect, Acronis Mobile and Acronis Advanced Automation (collectively, Mobile Apps)
o Customer Service and Support, Acronis Professional Services, and other services provided to support the Acronis Services
o Other Acronis products and services described at https://www.acronis.com/products/ or https://www.acronis.com/services.
Acronis Processes personal information to provide and manage the Acronis Services, including for service management purposes. The specific types of personal information that Acronis collects depend on how you interact with Acronis, the Acronis Services that you use and applicable law.
a. Information you voluntarily give Acronis
We Process the personal information you choose to share with us. The personal information that you choose to give to us typically includes the following:
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a. Information you voluntary give Acronis
We process the personal information you choose to share with us. The personal information that you choose to give to us typically includes the following:
Personal information that Acronis Collects directly from You | Why Acronis Collects this Personal information |
Contact and account information Name, email address or other username, password, telephone number, postal address and similar contact information (incl. business card details) and other information that you choose to share. |
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Ordering and purchase related information, billing and delivery address, payment information and similar information necessary to complete a purchase. | • To complete a purchase.(Acronis does not collect complete payment card information; payment card information is collected and Processed by a third-party payment card processor.) |
Information collected in surveys or focus groups |
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Information given during interactions with the customer service team, such as email address, customer name and Service used |
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Information collected when you use Acronis Copilot |
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Information collected during interactions with the sales team, such as email address, Customer name and Service used |
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b. Information automatically collected by the Acronis Services
Acronis automatically collects information about how the Acronis Services are used, the computer or mobile device used to access the Acronis Services and other information automatically generated by use of the Acronis Services. This information is collected to deliver the Acronis Services, to analyze, measure the effectiveness of and improve the Acronis Services, to identify and track and record support, to ensure the security and integrity of the Acronis Services, to diagnose and fix technology problems, for billing and account management, for research and innovation and for similar business purposes in accordance with applicable law.
Some of this automatically-collected information is personal information under certain data protection laws. Acronis may link automatically-collected information with other personal information that Acronis handles.
Category of Personal Data that Acronis Automatically Collects | Types of Personal information that Acronis automatically collects |
Acronis Services usage information |
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Service management data | Some of the personal information collected depends on the specific feature you use in our Acronis Services. For example:
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Device information Acronis automatically collects information from and about the computers and other devices used to access the Acronis Services. |
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Activity and audit logs, including server logs. Acronis’ servers automatically collect and store data in logs. Some logs include metadata which may contain personal information, such as names of files and folders if the names are personal information. |
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Information collected through cookies, pixel, web beacons and other similar technologies. (Where required by applicable laws and regulations, we will provide you additional information (notice) and/or ask for your consent for such processing.) |
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Acronis automatically collects some information using cookies, pixels, web beacons and similar technology tools (collectively, data collection technology). Please see Section 3 (Data Collection Technology) and the Acronis Cookie Notice for more information.
c. Acronis Customer Experience Programs
Acronis may collect certain personal information as part of the Acronis Customer Experience Programs. The information collected through the Acronis Customer Experience Programs helps Acronis provide more specific feedback and guidance about the Acronis Services and features operation and better analyze and improve the Acronis Services. For example, we track how certain features of the Acronis Services are used so that we understand whether and how they are used and whether they are working correctly. We also track how a new feature affects product stability and the protected workload (i.e., a protected end point, such as a computer or server).
d. Voice data
Some of the Acronis Services offer voice control options. If you use the voice control options, the Acronis Services allow you to request permission to activate a Google Chrome browser extension (see https://chrome.google.com/webstore/category/extensions for more information). This extension captures voice data using your device microphone and transfers the voice data to Google for Processing. Acronis receives only a text version of voice commands, not voice data. Acronis uses the voice commands text for command execution. Since your voice data are Processed by Google, how Google Processes your voice data depends on your Google account settings and preferences. To learn more about how Google Processes your voice data, please carefully read Google’s Privacy Policy & Terms currently available at https://policies.google.com/privacy.
e. Information collected from third parties
We may receive information about you from resellers, distributors, business partners, and publicly available resources. We may also receive information about you from the third parties that help us operate the Acronis Services, such as for fraud detection, digital forensics, marketing services (such as when we acquire information on potential leads) and similar functions. Acronis also relies on third-party providers for obtaining broad geographic device location based on IP address. When you allow it, Acronis may receive information associated with your use of any Mobile App.
We may receive information from third parties that provide integrations with Acronis Services which you may choose to use. In such cases, we Process only the personal information necessary for the integration and in accordance with applicable law.
f. Other information with your consent
We also collect personal information when you give us consent at the time of collection for the purposes disclosed, such as if you decide to enable the in-product onboarding and interactive help feature, submit potentially malicious files / malware samples for use by the Acronis Cyber Protection Operation Center, allow precise geolocation tracking on your device or acknowledge recording of our communications.
Acronis does not seek to receive the following sensitive data: racial or ethnic origin; religious or philosophical beliefs; trade union membership; biometric or genetic data used to identify an individual; data concerning health; sex life or sexual orientation; and similar personal information considered sensitive or especially private. Unless Acronis specifically requests it, please do not submit sensitive data to or though the Acronis Services. If you choose to provide Acronis with unsolicited sensitive data, Acronis will Process it only as necessary to establish, exercise or defend legal claims. In the rare circumstances in which Acronis does seek to collect sensitive data, Acronis will do so in accordance with data protection laws. To the maximum extent permitted by law, you release Acronis and hold Acronis harmless from claims arising from or related to your unsolicited sensitive data.
Note: Acronis may Process sensitive data provided by our Business Customers that are using the Acronis Services (e.g., as part of their backups in content data). Acronis Processes that sensitive data as a Processor, not a Controller, subject to Customer Agreements.
Cookies are small text files that are sent to or accessed from your web browser or your computer's hard drive. To learn more about cookies and other data collection technologies generally, visit www.allaboutcookies.org. Acronis’s Cookie Notice contains a detailed description of the specific cookies and other data collection technology used in the Acronis Services, including their purpose and expiration period. You can control and manage cookies using the Acronis Privacy Preference Center .
The Acronis Services use Google Analytics and Enhanced Conversions, which are provided by Google.
Google Analytics: Google Analytics offers a suite of tools that helps Acronis collect and analyze data related to use and performance of certain Acronis Services so that Acronis better understands users’ behavior and interactions with the Acronis Services. Acronis uses this information to help improve Acronis’s marketing campaigns and targeted advertising (which Google sometimes refers to as “remarketing”). Acronis uses Google Analytics 4. For more details on Google Analytics 4, please visit https://support.google.com/analytics/answer/10089681?sjid=9895871112548649079-EU.
Google Tag Manager allows Acronis to deploy technologies like “conversion” pixels that record certain user actions (or “events”), such as "Whitepaper Downloaded" or "Product Purchased" based on the webpage visited or button clicked.
Targeted ad campaign tracking data means URL parameters added to a web address that include the campaign name, source, medium and a coded description of the type of ad that was run. Conversion events are recorded when a click is made or a page viewed, e.g., if a user clicks a link in a Google Search and makes a purchase on the linked page, Google Tag Manager, Google Analytics and the Google conversion pixel work together to show in Google Analytics that a campaign click resulted in a purchase. Acronis uses Google’s IP masking.
On behalf of Acronis, Google will use this information in Google Analytics to compile reports for Acronis and third parties that help operate and provide the Acronis Services.
Google Consent Mode: Acronis applies Google Consent Mode, Advanced tier. Consent mode communicates users’ cookie or app identifier consent status to Google. Tags adjust their behavior and respect users’ choices. For more information on Google Consent mode, please visit Google’s dedicated page: https://support.google.com/google-ads/answer/10000067?hl=en.
Enhanced Conversions: Enhanced conversions is a feature used by Acronis to improve the accuracy of our conversion measurements for enabling sales and marketing activities. It supplements existing conversion tags by sending hashed first-party conversion data from our websites to Google in a privacy safe way. Acronis is capturing conversion data from our website – e.g., email, hash it, and send it to Google in a hashed form, so that we receive enhanced conversion insights. The feature uses a secure one-way hashing algorithm called SHA-256. For more information on enhanced conversions, please visit https://support.google.com/google-ads/answer/9888656?hl=en.
Certain Acronis Services also may embed videos from YouTube (a Google company) by framing. This means that, after you click the button to play a YouTube video through the Acronis Services, a connection between the Acronis Services and the YouTube servers is established. Then, an HTML link provided by YouTube is inserted into the code of the Acronis Services to create a playback frame. The video stored on the YouTube servers is then played by the frame in the Acronis Services. YouTube also receives information that informs YouTube that you are currently using the Acronis Services: your IP address, browser information, the operating system and settings of the device you are using, the URL of the current web page, previously-visited web pages if you have followed a link, and the videos you watched. If you are logged into your YouTube account, the information may be associated with your YouTube user profile. You can prevent this association by logging out of your YouTube account before using the Acronis Services and deleting the corresponding cookies.
For more information about how Google collects, uses and shares your information, please visit: https://www.google.com/policies/privacy/partners/ or Google’s Privacy Policy: https://policies.google.com/privacy.
For more information about how Google uses cookies in advertising, please visit Google’s Advertising (https://policies.google.com/technologies/ads).
To prevent Google Analytics from using your data, you can install Google’s opt-out browser add-on (https://tools.google.com/dlpage/gaoptout).
To opt out of ads on Google that are targeted to your interests, use your Google Ads settings (https://adssettings.google.com).
If you are located in the EEA, Switzerland or UK, to learn more about personal information transfers by Google from the EEA, Switzerland or UK to the U.S., please review Google’s Data Privacy Framework Certification.
Do Not Track Signals
.Some web browsers (including Safari, Internet Explorer, Firefox, and Chrome) incorporate a "Do Not Track" (DNT) or similar feature that signals to websites that a user does not want to have his or her online activity and behavior tracked. If a website that responds to a particular DNT signal receives the DNT signal, the browser can block that website from collecting certain personal information about the browser’s user. Not all browsers offer a DNT option, and DNT signals are not yet uniform. For this reason, many website operators, including Acronis, do not respond to DNT signals universally or if not required by law.
Why Acronis Processes personal information depends on your relationship with Acronis and the nature of the Acronis Services that you use. Personal information is Processed for the following purposes:
In some jurisdictions, Processing of personal information requires a legal basis. The legal bases on which Acronis relies for its lawful Processing of personal information vary depending on the context in which the personal information is Processed, the purpose for the Processing and applicable law.
The different legal bases on which Acronis relies are:
We take precautions intended to help protect personal information that we Process. We use a variety of measures to protect personal information from unauthorized access and use. Our safeguards are designed to provide a level of security appropriate to the risk of Processing your personal information and include (as applicable) measures to ensure the ongoing confidentiality, integrity, availability, and resilience of Processing systems and a procedure for regularly testing, assessing, and evaluating the effectiveness of technical and organizational measures for ensuring the security of the Processing of personal information.
For more information on Acronis’s security measures, please check https://www.acronis.com/security/cloud/data-processing-terms/ .
Acronis also expects that Business Customers and users will use appropriate security measures to protect information. Acronis may suspend your use of all or part of the Acronis Services without notice if we suspect or detect any breach of security.
If you believe that information you provided to us is no longer secure, please notify us immediately at data-protection-office@acronis.com. If we become aware of an incident that affects the security of your personal information, we will provide you with notice as required by applicable law. When permitted by applicable law, Acronis will provide this notice to you through the email address associated with your account.
How long Acronis retains specific personal information varies depending on the purpose for its collection, the Acronis Services used, data categories and the context of Acronis’s relationship with Business Customers and users. Acronis retains personal information to provide the Acronis Services, as permitted by applicable law, to comply with legal obligations (such as for tax and accounting purposes), to enforce our agreements, to resolve disputes, to fulfill the purposes described in this Privacy Statement, and as otherwise disclosed to you. Acronis will delete or anonymize personal information in accordance with applicable law.
The Acronis Services are not directed to or intended for use by minors. If we learn that we received personal information directly from a minor, we will use that personal information only to inform the minor that he/she/they cannot use the Acronis Services.
We may amend this Privacy Statement to reflect new features of the Acronis Services and other business changes and for compliance with applicable laws. When Acronis updates this Privacy Statement, Acronis will post the updated version and change the Effective Date above. Acronis also will take appropriate measures to provide notice to you in advance of changes that we believe reduce or materially change your privacy rights so that you have an opportunity to review the revised Privacy Statement before it applies to your personal information. If your consent is required by applicable data protection laws, Acronis also will obtain your consent to changes before the revised Privacy Statement applies to your personal information. Otherwise, your continued use of the Acronis Services after the Effective Date (new Customers) and/or the end of the notice period described above (current Customers) constitutes acceptance of the amended Privacy Statement. As of the Effective Date, the amended Privacy Statement supersedes all previous versions.
Use of the Acronis Services sometimes involves transfers to and Processing of personal information in a jurisdiction other than your place of habitual residence. These other jurisdictions may have data protection laws that are different and, in some cases, not as protective.
As a multi-national company, Acronis may transfer personal information to or from any of the jurisdictions in which we do business. We also allow access to personal information to individuals outside of the jurisdiction in which we collected that personal information, such as when Acronis personnel access your personal information to provide customer support. A list of our locations is available here.
Acronis may transfer personal information to our subprocessors – both Acronis affiliate subprocessors and third-party subprocessors - located around the world. Subprocessors are listed here.
To protect personal information subject to a cross-border transfer, Acronis has implemented technical and administrative safeguards that protect personal information in accordance with this Privacy Statement and applicable data protection laws, including entering into legally binding agreements that accord at least the same or comparable standards of protection to transferred personal information as in its originating jurisdiction as required by applicable data protection laws.
For transfers from the EEA, Switzerland or UK by Acronis to its subprocessors, Acronis uses Standard Contractual Clauses (with supplements in accordance with Switzerland’s Federal Act on Data Protection and the UK’s Data Protection Act 2018) (collectively, Standard Contractual Clauses). Acronis also transfers personal information using the lawful method directed by the relevant Customer. For cross-border transfers of personal information from the EEA, Switzerland or UK to the United States, Acronis also complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. Data Privacy Framework and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. Our current DPF Privacy Policy is available here. Acronis’s DPF certification with the DPF is available here.
Please contact us at data-protection-office@acronis.com to request a copy of the safeguards applicable to transfers of your personal information.
In some cases, use of the Acronis Services may involve international transfers of personal information which Acronis does not control, for example, when you enable a third-party integration with our Acronis Services. In such cases, you are responsible for evaluating and confirming the legality of the cross-border transfers.
You can make choices about Acronis’s Processing of your personal information. You can exercise your privacy rights by contacting Acronis as described in this section or using various tools that Acronis makes available. In some cases, your ability to access or control your personal information is limited by applicable law.
Mobile Device Preferences
Mobile operating systems and app platforms (e.g., Google Play, App Store) have permission settings for specific types of mobile device data and notifications, such as for geo-location services and push notifications. Your settings in your mobile device’s operating system allow you consent to or deny certain information collection and/or push notifications. Certain Mobile Apps also may have settings that allow you to change permissions and push notification settings.
You can stop all information collection from a Mobile App by uninstalling it. If you uninstall the Mobile App, please also consider checking your operating system’s settings to confirm that the unique identifier and other activity associated with your use of the Mobile App is deleted from your mobile device.
Cookie Preferences
You can control and manage cookies and other data collection technology using the Acronis Privacy Preference Center (if Acronis makes it available in your region) or in your browser settings. If you delete or block cookies directly in your browser, then you may need to reset your preferences and some functionality may no longer be available, including the ability to opt-out and mange cookies via the Acronis Privacy Preference Center which uses cookie for keeping your preferences.
Opting Out of Marketing Emails and Text Messages
To stop receiving promotional emails from Acronis, please click the “Unsubscribe” link at the bottom of the email. After you opt out, Acronis may send you non-promotional communications, such as receipts for purchases or administrative information about your account.
To stop receiving promotional text messages (SMS or MMS), please send a text message back to Acronis indicating that you wish to stop receiving promotional text messages from us.
Data Controller
The Controller for personal information collected pursuant to this Privacy Statement varies depending on where you reside. Unless a different Controller is identified in the location-specific sections that applies to you, the Controller is Acronis International GmbH, Rheinweg 9, 8200 Schaffhausen, Switzerland.
A different Acronis entity also may act as Controller of your personal information when stated in a separate notice made available to you or in a Customer Agreement.
Privacy Rights and Choices By Location
Following is information about privacy rights and choices for specific locations. Please carefully review the sections that apply to you.
• If you are located in Argentina
To the extent provided under the privacy laws applicable to you, you have the following rights with respect to your personal information:
Acronis utilizes certain Google APIs to provide backup and recovery services for your data in the following Google Workspace products: Gmail, Google Contacts, Google Calendar, Google Drive, Google Team Drives (collectively, Google User Data). In order to provide such backup and recovery Services to you, Acronis requires read-only access to the lists of users and Team Drives in your Google Workspace organizational structure as well as reading and writing access to all other Google User Data.
Acronis stores Google User Data in data centers operated by Acronis or Acronis’s data center providers.
Acronis does not share Google User Data with third parties without appropriate consent except as follows:
If you have questions about this Privacy Statement, please contact our Data Protection Office at data-protection-office@acronis.com.
Acronis may, from time to time, provide translations of this Privacy Statement into local languages ("Translations"). Translations are provided for convenience only. The English language version of these Terms with the same Effective Date referenced in Section 9 above will control in the event of any difference in meaning or interpretation between a Translation and the English language version with the corresponding Effective Date.
© 2003–2025 Acronis International GmbH. All rights reserved.
* G Suite™, Gmail™, Google Contacts™, Google Calendar™, Google Drive™, and Google Team Drives™ are trademarks of Google Inc.
If you have questions about this Privacy Statement, please contact our Data Protection Office Team at privacy@acronis.com or data-protection-office@acronis.com.
Prior versions of Privacy Statement:
Effective 20.05.2016
Effective 24.05.2018
Effective 02.04.2019
Effective 20.04.2020
Effective 20.04.2022
Effective 05.03.2024
© 2003–2025 Acronis International GmbH. All rights reserved.
* G Suite™, Gmail™, Google Contacts™, Google Calendar™, Google Drive™, and Google Team Drives™ are trademarks of Google Inc.
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