CRN Partner Program Guide 5-Star Award: How Acronis ensures the success of its partners

Acronis Cyber Protect Cloud
for service providers

At Acronis, our #CyberFit Partner Program ensures partners are well equipped to bring their clients the best in cyber protection solutions. By offering robust marketing and sales tools, solution training and education as well as regular product updates, our partners can deliver on their promises to clients.

Every year, CRN compiles a crucial list of “IT vendors who have channel programs” to recognize and evaluate vendors delivering elite programs, helping software resellers choose the best partner for their own needs. We’re proud to announce that the Acronis #CyberFit Partner Program is an official 2023 CRN Partner Program Guide 5-Star Award winner — an award that recognizes the hard work and effort we’ve put into building our partner programs.

The following is a list of five different ways we put our partners first and ensure their success and happiness.

1. Exceptional product catalog

Acronis boasts a comprehensive suite of products, all offering state-of-the-art cyber protection capabilities, modeled using cutting-edge AI to enhance anti-ransomware technology, blockchain-based authentication, data restoration and backup, and more — on any environment, including physical, mobile, virtual and cloud workloads — all at a low price.

2. World-class training offerings

Our product evangelists are passionate about their craft and regularly make their knowledge available to partners, equipping them with essential knowledge and the skills required to fully utilize Acronis solutions. The Acronis Academy helps our partners stay #CyberFit, offering in-depth, practical classes for partner sales representatives, partner sales engineers, product architects, and technical support professionals — all with verifiable, digital badges for each completed certification.

3. Superior product collateral

Our team of product marketing specialists works tirelessly to produce the best content for every new release, product update and application of our software — and we make them readily available in our Partner Portal, so partners are always in-step with the latest messaging and product enhancements, including marketing campaigns, promotions, and even #CyberFit training sessions. Partners can also turn to the Acronis Partner Portal to access the latest thinking in next-gen data protection and cyber protection.

4. Affordable pricing and stronger profit margins

One of the main benefits a partner program can deliver is strong, reliable margins and clear and predictable pricing. With our partner programs, we do our best to guarantee our partners save as much money as possible, with new features such as marketing automation tools built with the intent of saving our partners time and money otherwise spent on producing campaigns. We also offer referral programs, rebates, and even marketing development funds (MDF) to our Gold and Platinum partners.

5. One-size-fits-all partner program

There’s no doubt that the landscape of software resellers is ever-changing. Our program evolves to accommodate this natural evolution and includes every type of partner as it does. Acronis has something for you, whether you are a reseller partner, affiliate partner, developer, service provider, OEM partner, or system integrator, each with individual features and services developed to supplement your business, no matter your affiliation.

Become a partner today

As a leading vendor of cyber protection, we work constantly to develop advanced solutions for our clients — and as a channel-focused company, the Acronis #CyberFit Partner Program has received multiple enhancements over the years, too. We’ve always taken our partners’ feedback to heart and in the months to come we will be rolling out more innovations to better serve them.

We know we wouldn’t be where we are today without our partners, and that’s why receiving this CRN Partner Program Guide 5-Star Award feels so good. If you’re not yet part of our team, download a trial of Acronis Cyber Protect Cloud to try the solution for yourself and visit our Partner Portal to learn how Acronis can help you meet your goals.

The 2023 Partner Program Guide will be featured in the April 2023 issue of CRN and online at

About Acronis

A Swiss company founded in Singapore in 2003, Acronis has 15 offices worldwide and employees in 50+ countries. Acronis Cyber Protect Cloud is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses.