In its recent Emotional Footprint Report, Info-Tech Research Group named Acronis Cyber Protect Cloud as a Champion in the extended detection and response (XDR) market. The recognition, based on customer experiences, demonstrates the commitment Acronis shows to providing superior service to managed service providers (MSPs) and end users.
Info-Tech develops Emotional Footprint Reports “to help prospective purchasers make better decisions by leveraging the experiences of real users,” according the report. The firm takes its data from verified end-user reviews and then synthesizes it into charts and graphs in a variety of categories. The emphasis of the report is on user experience, including support and vendor interaction, with each product rather than strictly on functionality.
How the Emotional Footprint Report works
The Emotional Footprint Report breaks reviews down into two scores: the Value Index, which measures how satisfied users are with a product given the price they paid for it, and Net Emotional Footprint, which aggregates responses to 25 questions to indicate overall user feeling about a product.
The firm combines both scores and uses them to rank vendors in a technology market, such as XDR. For each market, Info-Tech develops a diamond that places vendors in four categories: Relationship Builders, Contenders, Value Players and Champions. Info-Tech named Acronis a Champion in the May 2025 XDR report. The firm had previously named Acronis a Champion in Backup and Availability as well as in Endpoint Protection.
Acronis led multiple categories in the Info-Tech XDR Emotional Footprint Report
Along with earning Champion Status, Acronis Cyber Protect Cloud scored particularly well in multiple sentiment categories. Info-Tech determines sentiment by asking reviewers to put vendors on one side of a positive-negative dichotomy. Acronis ranked first out of 12 vendors and collected 100% positive reviews in:
- Disrespectful vs. Respectful
- Bureaucratic vs. Efficient
- Selfish vs. Altruistic
- Vendor's Interest First vs. Client's Interest First
- Stagnant vs. Continually Improving
- Leverages Incumbent Status vs. Appreciates Incumbent Status
- Unreliable vs. Reliable
Additionally, Acronis ranked second in Greedy vs. Generous and Over Promised vs. Over Delivered.
The rankings demonstrate users’ trust in Acronis as well as a high level of satisfaction with the Acronis XDR and the Acronis Cyber Protect Cloud platform.
Acronis XDR enables MSPs to deliver comprehensive endpoint protection
A solution component of the Acronis Cyber Protect Cloud platform for MSPs, Acronis XDR empowers MSPs to launch, manage, scale and deliver a comprehensive security service without adding complexity to their operations. AI-based incident analysis and streamlined response facilitate easy investigation.
Aligned with established industry standards such as NIST, Acronis XDR delivers to MSPs complete, natively integrated protection that swiftly prevents, detects, analyzes, responds to and recovers from incidents. The solution protects data across clients’ most vulnerable attack surfaces, including email, identity and Microsoft 365 applications.
About Acronis Cyber Protect Cloud
Acronis Cyber Protect Cloud is an integrated cyber protection solution designed for MSPs that combines cybersecurity, data protection and endpoint management into a single platform. It offers advanced AI-based anti-malware and anti-ransomware protection, EDR / XDR / MDR, backup, disaster recovery, complete Microsoft 365 protection and native integration of RMM and PSA solutions.
By consolidating multiple solutions, Acronis Cyber Protect Cloud simplifies management, reduces costs and improves productivity through centralized and multitenant management, fail-safe patching and streamlined workflow.
About Acronis
A Swiss company founded in Singapore in 2003, Acronis has 15 offices worldwide and employees in 50+ countries. Acronis Cyber Protect Cloud is available in 26 languages in 150 countries and is used by over 21,000 service providers to protect over 750,000 businesses.
