Acronis GenAI Protection is now live: Secure the AI era

Generative AI is no longer emerging. It is already embedded in how businesses work.

From content creation and research to customer support and internal productivity, AI tools are rapidly becoming part of everyday workflows across SMBs and the MSPs that serve them. But this shift comes with a hard reality: As GenAI adoption accelerates, so do the risks. Unsanctioned AI usage, sensitive data exposure, compliance gaps and harmful prompt-based abuse are quickly becoming operational issues that businesses can no longer ignore.

That is why today, April 22, 2026, we are officially announcing the launch of Acronis GenAI Protection — a new solution designed to help MSPs govern and secure GenAI usage across customer environments, without adding enterprise-grade complexity or another standalone point product.

AI adoption has moved beyond experimentation. Across the SMB market, businesses are shifting toward strategic use of AI, GenAI and cloud technologies to drive growth, efficiency and competitiveness. The opportunity is real, but so is the exposure. As AI usage expands through SaaS platforms, browser-based tools, and consumer-grade applications, businesses are creating new security blind spots that many are not prepared to manage.

The challenge is not just AI itself. It is unmonitored AI use.

When employees use public AI tools outside approved channels, organizations lose visibility and control. Sensitive information can be pasted into prompts. Harmful or manipulated prompts can compromise workflows. And businesses can quickly find themselves exposed to legal, security and compliance issues without realizing how much risk has already entered the environment.

• GenAI usage is already widespread across organizations.
• Many businesses still lack mature AI usage policies and governance.
• Data security incidents tied to AI tools are rising.
• Clients are increasingly looking to MSPs to bring visibility, control and protection to AI adoption.

Button

Button

For MSPs, GenAI is not just a new risk category. It is also a new service opportunity.

The market signals are clear: Businesses are concerned about loss of control over sensitive information, data leakage through GenAI tools, unsafe outputs, new vulnerabilities and compliance gaps. At the same time, MSPs see meaningful upside in the form of advisory services, new managed security revenue, differentiated AI-driven offerings and stronger customer acquisition around GenAI guidance.

• Shadow AI: Employees use unauthorized or unmonitored AI tools at work, creating security blind spots.
• Data loss and privacy exposure: Sensitive data submitted into GenAI tools can lead to leakage, regulatory issues and loss of control.
• Security threats from harmful prompts: Specially crafted prompts can manipulate AI behavior or introduce unsafe outcomes into workflows.

• New managed security revenue and attraction of clients.
• A stronger trusted-advisor position with customers navigating AI adoption.
• Differentiated services around AI governance and protection.
• Acceleration of AI, cloud and data projects.

This creates a clear opening for MSPs of all kinds:

• Generalist MSPs can add AI-related security services without building a full security practice from scratch.
• Security-focused MSPs can expand their portfolio with AI-specific controls while reducing tool sprawl and centralizing visibility.

Button

Button

Acronis GenAI Protection helps MSPs bring GenAI usage under control across customer environments.

It is built to address three critical areas:

• Shadow AI visibility and monitoring.
• Sensitive data protection for AI interactions.
• Harmful prompts and AI abuse prevention.

Just as important, it is designed around what MSPs actually need: a solution that is integrated, practical and profitable to deliver.

Unlike many AI security offerings aimed at large enterprises, Acronis GenAI Protection is built for the MSP market. It is designed to help partners secure client AI usage without introducing another complex console, separate architecture or costly standalone solution.

• Integrated: Delivered as part of the broader Acronis platform rather than as a disconnected point product.
• Easy to use: Designed to lower the barrier to entry for partners that want to address AI-related risk without adding operational overhead.
• Built for MSPs: Aligned to MSP business models, service delivery and cross-tenant management realities.
• Accessible for SMB customers: Helps make AI governance and protection available to businesses that may be underserved by enterprise-focused alternatives.

With Acronis GenAI Protection, partners can:

• Gain visibility into how GenAI is being used.
• Reduce the risk of sensitive data leakage.
• Block harmful prompts before they create downstream problems.
• Turn AI-related risk into a manageable, differentiated service offering.

Acronis GenAI Protection is built for GenAI users in businesses of all sizes, including SMBs, and is delivered as a managed service by MSPs of all sizes and maturity levels.

• For generalist MSPs – This is a practical way to add AI-related protection without building a SOC or taking on enterprise-level complexity. It helps launch AI-security services quickly, open new revenue streams and strengthen customer trust.

• For security-focused MSPs – This adds AI-specific controls to an existing security stack, helping expand managed security services, reduce tool sprawl and centralize visibility and management in one platform.

• For SMBs – This helps organizations adopt AI more safely, with stronger visibility into usage, lower data leakage risk and higher confidence in AI-driven workflows — without needing enterprise-scale resources or specialized internal expertise.

1. Shadow AI visibility and governance Discover and monitor GenAI applications used across client environments, identify unsanctioned use, understand behavior patterns and support policy enforcement with actionable reporting.

2. Sensitive data protection for AI interactions Inspect prompts for sensitive information such as PII, PHI, PCI-DSS data and data marked as confidential, then prevent unauthorized submission to public or unsanctioned AI tools.

3. Harmful prompt blocking Detect and block malicious or harmful prompts, including prompt injection attempts, whether they originate from users directly or from external content entering a prompt flow.

GenAI adoption is happening now. The question is no longer whether clients will use it. The question is whether they will use it securely.

Acronis GenAI Protection gives MSPs a way to move that conversation forward — from unmanaged risk and fragmented tool usage to governed, secure, MSP-delivered AI protection.

• Get a 1:1 demo to see how Acronis GenAI Protection works in practice.
• Try it through a free trial or NFR license to evaluate the offering in your own environment.
• Visit the product page to explore features, positioning, and core use cases in more detail.

Help clients adopt GenAI with greater confidence — and turn a growing risk area into a new opportunity for service differentiation and growth.