As Malware Increasingly Targets macOS Machines, Personal and
Home Office Data Protection is Redefined
SCHAFFHAUSEN, Switzerland, August 22, 2017 - Acronis, a global
leader in hybrid cloud data protection for business and consumers,
today introduced Acronis True Image 2018 for Mac. As the proven
backup alternative for Mac users seeking the cloud-based features
missing from Time Machine, Acronis True Image 2018 is now the first
personal backup software to include technology that actively
defends data against ransomware.
The inclusion of anti-ransomware protection in Acronis True
Image 2018 arrives at a critical time for Mac users. While macOS
machines have historically been safe from malware, cybercriminals
are expanding their reach - attacks against Macs increased 744
percent during 2016[i] and several serious
incidents have occurred throughout 2017.
"Reliable backups are critical for anyone looking to recover
their system, especially after something like a ransomware attack,"
said Serg Bell, co-founder, and CEO of Acronis. "As the leader in
backup software, we recognized that the future of data protection
will require us to do more. We're proud to offer the first and only
personal backup software that protects consumer data against this
growing threat."
Acronis True Image 2018 for Mac features enhanced backup and
recovery capabilities, updated macOS-style interface, and Touch Bar
integration. By also incorporating Acronis Active Protection™, the
company's cutting-edge ransomware defense, Acronis sets a new
standard for protecting the data of Mac users, from individuals and
families to home offices and small businesses.
Reliable backup and recovery
During a survey of Acronis customers during July 2017, 95
percent of respondents said they choose and recommend Acronis True
Image because the backups are so reliable. The 2018 release
improves upon its core backup and recovery capabilities even more,
with enhancements such as:
- Faster recovery from the cloud: New optimizations for Wide Area Networks (WAN) means Mac users can now recover full systems and individual files from Acronis Cloud up to four-times faster.
- Live Update: Ensures users have the most up-to-date version of Acronis True Image 2018 for Mac by detecting and delivering updates without needing a separate DMG download. Users can automatically download and install updates as soon as they are released.
- Instagram backup: Acronis True Image 2018 for Mac expands support for social media with automatic backups of Instagram accounts. Photos, comments and statistics - such as the number of likes, tags or comments a post gets - are now safe from accidental deletion or hackers.
- Mobile backup to NAS devices: Building on the ability to automatically back up mobile devices to a Mac via Wi-Fi, Acronis True Image 2018 now lets users back up to network-attached storage (NAS). More than 25 percent of Acronis True Image customers use a NAS device at home.
Easy control
Acronis True Image 2018 is specifically designed to give Mac
users a better experience and greater control over their backups.
The updated macOS-style interface is visually enhanced to show
detailed information about backup activity and statistics -
including a color-coded display of how much data they have stored,
the types of files in storage, and the status of backups - so users
can manage their backups at a glance.
The new product also integrates the MacBook Pro's new Touch Bar.
By using the multi-touch display, users can navigate between tabs,
create and start new backups, monitor data transfer speeds, and
track the progress of backups.
Secure data protection
The ability to restore a system or individual files is critical
following a ransomware attack. Acronis True Image 2018 for Mac not
only makes recovery easy, it takes the initial protection a step
further by preventing ransomware from corrupting a user's data in
the first place.
Acronis Active Protection is designed to recognize patterns of
file access. When it detects unusual behavior, it alerts the user
of the suspicious activity. With real-time monitoring, it verifies
all processes so approved activities are allowed to run, while
potentially dangerous behavior is stopped. If any files are
encrypted during a ransomware attack, they can be quickly recovered
from the backup using Acronis True Image 2018.
More than 60 percent of Acronis customers surveyed said they
worry about ransomware. A new Security Dashboard gives users
complete visibility over Acronis Active Protection so you can be
reassured that their data is protected. It lets them track the
number of processes that have been flagged as potentially
dangerous, see which ones were blocked, and manage a whitelist of
trusted applications.
Pricing and Availability
There are three editions of Acronis True Image 2018 available to
accommodate customer use and preferences. All versions include
Acronis Active Protection against ransomware and cover an unlimited
number of mobile devices.
- Standard is a perpetual license that is offered without any cloud storage or access to cloud-based features for customers who prefer to store their data on local drives only. Pricing starts at $49.99 for one computer.
- Advanced is a one-year subscription that includes 250 GB of cloud storage and access to all cloud-based features. Pricing starts at $49.99 per year for one computer.
- Premium is a one-year subscription that includes exclusive blockchain-based data certification and electronic signature capabilities, as well as 1 TB of cloud storage. Pricing starts at $99.99 per year for one computer.
Advanced and Premium subscribers can purchase additional cloud
storage within the application. Advanced Licenses can upgrade to a
maximum of 500 GB. If more storage is needed, Advanced users can
upgrade to a Premium License, which offers cloud storage of up to 5
TB.
Instagram backup launches today in limited markets and will be
available worldwide on September 25th, 2017
Acronis True Image 2018 is available for purchase at acronis.com/en-us/personal/computer-backup/
and through major software resellers and retail stores
worldwide.
NOTE: For small business owners who need to protect more than
five computers, or companies that have multiple workstations and
servers, Acronis Backup 12.5 scales to protect thousands of
computers and provides convenient tools for group management of
environments of any complexity. Details are available at acronis.com/en-us/business/backup/.
[i] 2017 McAfee Threat
Report
About Acronis:
Acronis is a leader in AI-native cyber protection, unifying data protection, cybersecurity, IT operations and hybrid infrastructure to deliver business continuity, security and compliance with less cost and complexity. More than 21,000 service providers trust Acronis to protect over 750,000 businesses in 150 countries. Acronis is headquartered in Schaffhausen, Switzerland. For more information, visit www.acronis.com.