June 6, 2007, Paris, France - Acronis EMEA (www.acronis.com/en-eu/), a leading developer of storage management software, announced today it has been selected by CRN, part of CMP's family of Channel Solutions, as a CRN Emerging Tech vendor. CRN's Emerging Tech list captures companies that are delivering high margins for solution providers via innovative and easy-to-use technology that undercuts industry giants.
With partners worldwide, Acronis provides advanced storage management and disaster recovery software helping enterprises to safeguard their information and assure its availability, security, integrity and recoverability.
"It is an honor to be named a CRN Emerging Vendor by a publication that knows and understands the channel", said Eric Dougherty, director of channel sales of Acronis. "The Acronis Authorized Solution Provider Program offers training and support for our partners' virtualization, business continuity and integration projects."
According to the 2007 CRN Emerging Tech Survey, solution providers add emerging technologies for the following reasons; the technology is superior to other products in the market segment, the technology compliments a solution providers' existing practice areas, emerging vendors provide better service opportunities, emerging vendors pay better attention to partners, emerging vendors offer higher margins, customers want to alternate product choices, and emerging vendors have better joint-marketing programs. In addition, 61 percent of solution providers surveyed plan to increase the number of emerging technology vendors they partner with in the next 12 months.
"Successful solution providers are always looking for new and innovative partners, and the CRN Emerging Tech list provides a way for them to discover a large number of potential new partners that offer a wide range of emerging technologies," said Heather Clancy, vice president and editor of CRN.
Vendors that make the CRN Emerging Tech list must have an established solution provider program and formal guidelines for recruiting channel partners. They must demonstrate that their direct sales mix is trending down as evidenced by the company's revenue history, they must have a channel-positive or channel-neutral strategy for internal sales compensation, and they must not be a dominant market share player. Final selection to the Emerging Tech list was made at the discretion of the CRN editorial team after a review of the submitted information and conversations with current or targeted partners.
About The Channel Group
CMP Channel Group is the one stop shop customers turn to in order to meet their global sales channel objectives from access to execution. Through use of its family of channel solutions which include CRN and VARBusiness, the ChannelWeb network, the Group's XChange worldwide face-to-face conferences and the Institute for Partner Education & Development (IPED), vendors are able to accelerate sales through the channel. CMP Channel Group provides a worldwide answer to advertising, branding and marketing services, lead generation, market intelligence, branded and custom events, education of solution providers and best practices for vendors.
About CRN
CRN provides solution providers and technology integrators with the crucial information and analysis they need to drive their company's sales. As an advocate for and voice of the IT channel, solution providers turn to CRN first for immediate information. Celebrating its 25th year, CRN is the most trusted source for channel professionals. CRN can be found on the web at www.channelweb.com.
About CMP Technology (www.cmp.com)
CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (www.unitedbusinessmedia.com), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.
About Acronis:
Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. Acronis solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover from modern cyberthreats with minimal downtime, ensuring data integrity and business continuity. Acronis offers the most comprehensive security solution on the market for MSPs with its unique ability to meet the needs of diverse and distributed IT environments.
A Swiss company founded in Singapore in 2003, Acronis has 15 offices worldwide and employees in 50+ countries. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses. Learn more at www.acronis.com.